Appearance update for HSBC (匯豐銀行)
Amendment: Updated appearance
Result: Adspend of Wealth Management (財富管理) would be affected
Affected Period: From Oct 2011 to May 2012
Affected Media: MTR
Action:
11pmtr0914212
11pmtr1004217
Some appearance of 11pmtr0914212 have been moved to 11pmtr1004217.
Brand updated from
HSBC (匯豐銀行) > Premier Banking (卓越理財) (100%)
to
HSBC (匯豐銀行) > Wealth Management (財富管理) (100%)
Appearance update for Chinese University of Hong Kong / CUHK (香港中文大學) / SC Marketing / Media Chinese International (世界華文媒體)
Amendment: Updated appearance
Result: Adspend of Hong Kong Brand Awards (香港驕傲企業品牌選舉) would be affected
Affected Period: May 2012
Affected Media: Bus Body
Action:
12bus0608010
12bus0629066
Some appearances of 12bus0608010 have been moved to 12bus0629066.
Brand updated from
Ocean Geographic Society > Environmental Organization (34%)
Hong Kong Cyberport (數碼港) > Events, Sponsorship & Compliments (33%)
Energy Saving Concern Alliance (節能及環境關注聯盟) > Environmental Organization (33%)
to
Media Chinese International (世界華文媒體) > Hong Kong Brand Awards (香港驕傲企業品牌選舉) (34%)
SC Marketing > Hong Kong Brand Awards (香港驕傲企業品牌選舉) (33%)
Chinese University of Hong Kong / CUHK (香港中文大學) > Hong Kong Brand Awards (香港驕傲企業品牌選舉) (33%)
Appearance updates for LVMH Group - Christian Dior
Advertiser: LVMH Group - Christian Dior
Amendment: Appearance updates
Result: Adspend of related Advertiser would be affected
Affected Period: Dec 2011 - May 2012
Affected Media: Airport
Action:
Appearance for some Christian Dior ads have been updated.
Appearance of HSBC (匯豐銀行) ad have been added
Advertiser: HSBC (匯豐銀行)
Amendment: Appearance of the following ads have been amended
Result: Adspend of HSBC (匯豐銀行) would be affected
Affected Period: May 2012
Affected Media: KCRC
Action:
Ref.no 12fear0516101
Appearance was added due to the late arrival of data from log provider.
Brand amendment for Dr Bertram Hair Transplant (美絲醫學植髮中心)
Advertiser: Dr Bertram Hair Transplant (美絲醫學植髮中心)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: April 2012 to May 2012
Affected Media: Bus Body
Action:
12bus0427084
Hong Kong Hair Transplant Center (香港植髮中心) > Dr. Bertram Medical Hair Transplant Center (眉髮醫學移植中心) (100%)
to
Dr Bertram Hair Transplant (美絲醫學植髮中心) > Hair Specialists (100%)
Brand % updates for Pacific Century CyberWorks / PCCW (電訊盈科) / Star TV (衛星電視) updated.
Advertiser: Pacific Century CyberWorks / PCCW (電訊盈科) / Star TV (衛星電視)
Amendment: Brands % of the following ad have been amended
Result: Adspend of related brands would be affected
Affected Period: May 2012
Affected Media: Wall, MTR
Action:
12wall0525207
12pmtr0529216
12fmtr0529105
12pmtr0529203
Brands % of the following ad have been amended.
From
Pacific Century CyberWorks / PCCW (電訊盈科) > Now Broadband TV (Now 寬頻電視) (100%)
Star TV (衛星電視) > Star Chinese Movies (衛視電影台) (0%)
To
Star TV (衛星電視) > Star Chinese Movies (衛視電影台) (100%)
Pacific Century CyberWorks / PCCW (電訊盈科) > Now Broadband TV (Now 寬頻電視) (0%)
Brand amendment for Wowwow
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: May 2012
Affected Media: Bus Body
Action:
12bus0525022
Wowwow > BB Cream (活細胞抗曬BB底霜) (100%)
Bonjour (卓悅) > Cosmetics Discount Store (0%)
to
Wowwow > Mascara (黑鑽羽翹睫毛膏) (100%)
Bonjour (卓悅) > Cosmetics Discount Store (0%)
Brand amendment for Suntory (三得利)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: May 2012
Affected Media: Bus Body
Action:
12bus0525060
Suntory (三得利) > C. C. Lemon (100%)
to
Suntory (三得利) > Dekavita C (元氣C能量飲品) (100%)
Appearance update for Alberto-Culver (雅濤)
Advertiser: Alberto-Culver (雅濤)
Amendment: Updated appearance
Result: Adspend of related ad and media would be affected
Affected Period: May 2012
Affected Media: Bus Shelter
Action:
The appearance of 12she0605003 has been moved to 12she0605001
Brand updated from
Adidas (愛迪達) > Perfumed Deo (女士香體噴霧系列) (34%)
Adidas (愛迪達) > Personal Care Products - Deodorant (個人護理系列) (33%)
Adidas (愛迪達) > Action 3 Deodorant (Action 3 專業止汗系列) (33%)
to
Alberto-Culver (雅濤) > TRESemme Shampoo & Conditioner (100%)
Some dublicated appearances for MTR digital ad have been deleted.
Amendment: Deleted appearances
Result: Adspend of related advertisers and media would be affected
Affected Period: Apr 2012
Affected Media: MTR
Action:
Some dublicated appearances have been removed, adspend may decrease.
Brand amendment for LVMH Group - Christian Dior
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Mar 2012 to Apr 2012
Affected Media: Airport
Action:
12apt0403509
LVMH Group - Christian Dior > Dior Addict Lipstick (100%)
to
LVMH Group - Christian Dior> Addict Extreme Be Icoric Lipstick (100%)
Brand amendment for Time Inc.
Advertiser: Time Inc.
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: May 2012
Affected Media: Airport
Action:
12apt0515504
12apt0515505
12apt0515506
12apt0515507
Chengdu Tourism Operation Hong Kong (成都旅遊香港運營) > Travel Agent (100%)
to
Time Inc. > Fortune Global Forum (100%)
Brand amendment for Deli Communications (美味傳說)
Advertiser: Deli Communications (美味傳說)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: May 2012
Affected Media: MTR
Action:
12pmtr0529210
Miscellaneous > Miscellaneous Brands (100%)
to
Deli Communications (美味傳說) > Gourmet Magazine (現飲) (100%)
Brand amendment for Estee Lauder (雅詩蘭黛)
Advertiser: Estee Lauder (雅詩蘭黛)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: May 2012
Affected Media: Airport
Action:12apt0403511
Estee Lauder (雅詩蘭黛) > CyberWhite Brilliant Cells Full Spectrum Brightening Essence (全能細胞亮白精華) (34%)
Estee Lauder (雅詩蘭黛) > CyberWhite Brilliant Cells Full Spectrum Brightening Moisture Creme (全能細胞亮白保濕霜) (33%)
Estee Lauder (雅詩蘭黛) > CyberWhite Brilliant Cells Night Full Spectrum Brightening Moisture Cream (全能細胞亮白盈潤晚霜) (33%)
to
Estee Lauder (雅詩蘭黛) > Advanced Night Repair Synchronized Recovery Complex (升級特潤基因修護露) (100%)
Appearance update for Estee Lauder (雅詩蘭黛)
Advertiser: Estee Lauder (雅詩蘭黛)
Amendment: Updated appearance
Result: Adspend of related ad and media would be affected
Affected Period: Jan 2012 to Mar 2012
Affected Media: Airport
Action:
The appearance of 12apt0103501 has been moved to 12apt0128502
Brand updated from Estee Lauder (雅詩蘭黛) > Resilience Lift Firming/Sculpting Moisturizers (彈性緊實活顏柔膚滋潤霜) (100%)
to
Estee Lauder (雅詩蘭黛) > Advanced Night Repair Synchronized Recovery Complex (升級特潤基因修護露) (100%)
Appearance update for L'Oreal (歐萊雅) - Lancome (蘭蔻)
Advertiser: L'Oreal (歐萊雅) - Lancome (蘭蔻)
Amendment: Updated appearance
Result: Adspend of related ad and media would be affected
Affected Period: Jan 2012 to Feb 2012
Affected Media: Airport
Action:
The appearance of 11apt0906503 has been moved to 12apt0128501
L'Oreal (歐萊雅) - Lancome (蘭蔻) > Genifique Youth Activator (嫩肌活膚精華露) (100%)
to
L'Oreal (歐萊雅) - Lancome (蘭蔻) > Genifique Youth Activator (嫩肌活膚精華露) (50%)
L'Oreal (歐萊雅) - Lancome (蘭蔻) > VISIONNAIRE Advanced Skin Corrector (多元分子修復精華) (50%)
The appearance of Chow Sang Sang Group (周生生集團) has been amended.
Advertiser: Chow Sang Sang Group (周生生集團)
Amendment: Amended appearance
Result: Adspend of related ad and media would be affected
Affected Period: May 2012
Affected Media: MTR
Action:
The appearance of 12pmtr0515034 has been amended.
The appearance of L'Oreal (歐萊雅) - L'Oreal Parishas been added.
Advertiser: L'Oreal (歐萊雅) - L'Oreal Paris
Amendment: Amended appearance
Result: Adspend of related ad and media would be affected
Affected Period: May 2012
Affected Media: MTR
Action:
The appearance of L'Oreal Paris has been added.
Brands for Radio Television Hong Kong / RTHK (香港電台) ad have been amended
Advertiser: Radio Television Hong Kong / RTHK (香港電台)
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Affected Period: April to May 2012
Affected Media: MTR
Action:
1. The appearances of 12pmtr0529040 have been moved to 12pmtr0502007
Brand updated from Radio Television Hong Kong / RTHK (香港電台) > Events, Sponsorship & Compliments (100%)
to Radio Television Hong Kong / RTHK (香港電台) > Television Programmes (電視部) (100%)
The appearance of Pacific Century CyberWorks / PCCW (電訊盈科) / Pacific Century CyberWorks / PCCW (電訊盈科) / Standard Chartered Bank (渣打銀行) has been added.
Advertiser: Pacific Century CyberWorks / PCCW (電訊盈科) / Pacific Century CyberWorks / PCCW (電訊盈科) / Standard Chartered Bank (渣打銀行)
Amendment: Amended appearance
Result: Adspend of related ad and media would be affected
Affected Period: May 2012
Affected Media: MTR
Action:
1. The appearance of 12fmtr0529105 has been added.
2. The appearance date of 12fmtr0529023 has been amended from 1 Jun 12 - 27 Jun 12 to 31 May 12 - 27 Jun 12
3. The appearance of 12fmtr0529110 has been amended from Pillars(5 pcs) to Pillars(6 pcs)
Brands for Shiseido (資生堂) ad have been amended
Advertiser: Shiseido (資生堂)
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Affected Period:April 2012 to May 2012
Affected Media: MTR
Action:
12fmtr0424142
Brand updated from Shiseido - Aqua Label / Aqualabel > Moist Lotion (100%)
to Shiseido (資生堂) > Perfect UV Protector (全天候抗禦防曬乳液) (100%)
Brands for Tommy Hilfiger ad have been amended
Advertiser: Tommy Hilfiger
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Affected Period:April 2012 to May 2012
Affected Media: Bus Body
Action:12bus0427058
Brand updated from
Tommy Hilfiger > Women's Fashion (50%)
Tommy Hilfiger > Men's Fashion (50%)
to
Tommy Hilfiger > Bags (手袋) (33%)
Tommy Hilfiger > Sunglasses (33%)
Tommy Hilfiger > Men's Fashion (17%)
Tommy Hilfiger > Women's Fashion (17%)
Appearance updates for Estee Lauder Companies - Origins
Advertiser: Estee Lauder Companies - Origins
Amendment: Added appearance
Result: Adspend of related advertisers and media would be affected
Affected Period: From Mar 2012 to April 2012
Affected Media: Roadshow
Action:
Ref.no 12road-c0309003
Missing appearance from Mar 2012 to April 2012 were added back, adspends will be increase $3,849,120
Rate
update for Wall
Advertiser:
LVMH Group - Celine
Amendment:
Rate update
Result:
Adspend of related media would be affected
Affected
Period: May 2012
Affected
Media: Wall
Action:
Monthly
rate from $303,160 changed to $608,000.
Appearance
updates for Gucci and Dior
Advertiser:
Gucci and Dior
Amendment:
Appearance updates for the spots
Affected
Period: Jan-May 2012
Affected
Media: Airport
Action:
The appearance for some Gucci and Dior spots between Jan-May 2012 have been updated.
Appearance updates for Junior Chamber International
Hong Kong (國際青年商會香港總會) / Tao Heung Group (稻香集團)
Advertiser: Junior Chamber International Hong Kong
(國際青年商會香港總會) / Tao Heung Group (稻香集團)
Amendment: Added appearance
Result: Adspend of related advertisers and media
would be affected
Affected Period: May 2012
Affected Media: Bus shelter
Action:
Missing appearance in May 2012 was added back due
to the late arrival of data from log provider.
Appearance updates for Sensa Cools (清熱酷)
Advertiser: Sensa Cools (清熱酷)
Amendment: Amended appearance
Result: Adspend of related advertisers and media
would be affected
Affected Period: April 2012
Affected Media: MTR
Action:
Ref.no 12pmtr0502413
Missing appearance in April 2012 was added back due
to the late arrival of data from log provider
Appearance updates for GSK (葛蘭素史克) - Sensodyne (舒適達)
Advertiser: GSK (葛蘭素史克) - Sensodyne (舒適達)
Amendment: Amended appearances
Result: Adspend of related advertisers and media
would be affected
Affected Period: Apr 2011
Affected Media: Bus Shelter
Action:
Appearances in Apr 2011 have been added back for Sensodyne (舒適達) bus shelter ad due to
human error.
Appearance updates for Henderson Land Development (恒基兆業地產)
Advertiser:
Henderson Land Development (恒基兆業地產)
Amendment: Appearances added back
Result: Adspend of related advertisers and media
would be affected
Affected Period: Apr 2012
Affected Media: KCRC
Action:
Ref.no. 12plr0427201
1. Appearances from April 2012 have been added due
to the data revised by log provider
Appearance updates for The Government of the Hong Kong Special
Administrative Region (香港特別行政區政府)
Advertiser:
The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)
Amendment: Appearances added back
Result: Adspend of related advertisers and media
would be affected
Affected Period: Apr 2012
Affected Media: KCRC
Action:
Ref.no. 12fwr0404101
1. Appearances from April 2012 have been added due
to the data revised by log provider
Brand
amendment for Alliance Francaise De Hong Kong (香港法國文化協會) /
Consulate General of France in Hong Kong & Macau (法國駐香港總領事館 / 法國駐港澳總領事館)
Advertiser:
Alliance Francaise De Hong Kong (香港法國文化協會) /
Consulate General of France in Hong Kong & Macau (法國駐香港總領事館 / 法國駐港澳總領事館)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: April 2012
Affected
Media: Bus Shelter
Action:
Opera
Hong Kong (香港歌劇協會 / 香港歌劇院)
> Live Performance (100%) to
Alliance
Francaise De Hong Kong (香港法國文化協會) > Le French
May (法國五月) (50%)
Consulate
General of France in Hong Kong & Macau (法國駐香港總領事館 / 法國駐港澳總領事館) > Le French May (法國五月) (50%)
Brand
amendment for Prada Group - Prada
Advertiser:
Prada Group - Prada
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Mar 2010 to April 2010 and Mar - April 2012
Affected
Media: Wall
Action:
The
brands for some Prada ads have been amended
Brand
amendment for Melvita
Advertiser:
Melvita
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: April 2012
Affected
Media: Bus Body
Action:
Melvita
> Facial & Eye Care Products (100%) to
Melvita
> Moisturizing Rose Nectar (高山玫瑰水凝蜜霜) (100%)
Brand
amendment for Pure Group
Advertiser:
Pure Group
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: April 2010
Affected
Media: Bus Body
Action:
The
format of Ref.no 12bus0427062 has been amended from Superbus DD to Superbus
Single Deck
Brand
amendment for Dbc Radio (數碼電台)
Advertiser:
Dbc Radio (數碼電台)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: April 2010
Affected
Media: Bus Body
Action:
Some
appearances of Ref.no 12bus0330069 have been moved to Ref.no 12bus0515006.
Brand
updated from
Physiolac
(菲思力) > Milk Powder (標準2號配方)
(50%)
Physiolac
(菲思力) > Milk Powder (標準3號配方)
(50%) to
Dbc
Radio (數碼電台) > Radio
Station (永不放棄同學仔) (100%)
Brand amendment for LVMH Group - De Beers
Advertiser: LVMH Group - De Beers
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Feb 2012
Affected Media: MTR
Action:
De Beers - Forevermark > DTC Forevermark
Jewellery (100%) to
LVMH Group - De Beers > Jewellery (100%)
Brand amendment for Plaza Premium Lounge Management
(環亞機場服務管理) [Plaza Business Centre Management]
Advertiser: Plaza Premium Lounge Management (環亞機場服務管理) [Plaza Business Centre Management]
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Nov 2010 to Dec 2011
Affected Media: Airport
Action:
Plaza Premium Lounge Management (環亞機場服務管理) [Plaza Business Centre Management] > Plaza
Premium Lounge (100%) to
Plaza Premium Lounge Management (環亞機場服務管理) [Plaza Business Centre Management] > The
Travelers' Lounge (環亞機場貴賓室) (100%)
Appearance update for Canon (佳能)
Advertiser: Canon (佳能)
Amendment: Updated appearance
Result: Adspend of related ad and media would be affected
Affected Period: Mar 2012 to April 2012
Affected Media: MTR
Action:
The appearance of 12fmtr0410112 has been moved to 12pmtr0327201
Period:31 Mar to 30 Apr
Brand updated from
Canon (佳能) > Digital IXUS 240 HS Digital Camera (Digital IXUS 240 HS 數碼相機) (50%)
Canon (佳能) > Digital IXUS 510 HS Digital Camera (Digital IXUS 510 HS 數碼相機) (50%) to
Canon (佳能) > PowerShot G1 X Digital Point & Shoot Camera (PowerShot G1 X數碼輕便相機) (100%)
Brand amendment for Plaza Premium Lounge Management (環亞機場服務管理) [Plaza Business Centre Management]
Advertiser: Plaza Premium Lounge Management (環亞機場服務管理) [Plaza Business Centre Management]
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Apr 2012
Affected Media: Airport
Action:
12apt0501505, 12apt0501001
Miscellaneous > Miscellaneous Brands (100%) to
Plaza Premium Lounge Management (環亞機場服務管理) [Plaza Business Centre Management] > Plaza Premium Lounge (100%)
Brand amendment for Dbc Radio (數碼電台)
Advertiser: Dbc Radio (數碼電台)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: Bus Body
Action:
Digital Broadcasting Corporation Hong Kong / DBC (香港數碼廣播) > Radio Station (100%) to Dbc Radio (數碼電台) > Radio Station (永不放棄同學仔) (100%)
Brand amendment for Infiniti (英菲尼迪)
Advertiser: Infiniti (英菲尼迪)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: Airport
Action:
Infiniti (英菲尼迪) > G Sedan
Series (100%) to
Infiniti (英菲尼迪) > Sedans
& Sports Cars (100%)
Brand amendment for Tod's
Advertiser: Tod's
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: Airport
Action:
Tod's > Women's Fashion (50%)
Tod's > Men's Fashion (50%) to
Tod's > Bags (34%)
Tod's > Women's Fashion (33%)
Tod's > Shoes (33%)
Appearance updates for LVMH Group - Christian Dior
Advertiser: LVMH Group - Christian Dior
Amendment: Amended appearance
Result: Adspend of related ad and media would be
affected
Affected Period: Mar 2012
Affected Media: Wall
Action:
Appearance of 12wall0323004 has been amended from
15 Mar-31 Mar 2012 to 1 Mar–31 Mar 2012
Appearance updates for Apple Shop
Advertiser: Apple Shop
Amendment: Amended appearance
Result: Adspend of related ad and media would be
affected
Affected Period: Apr 2012
Affected Media: Wall
Action:
Appearance of 12wall0413045 has been amended
Brand amendment for Garden (嘉頓)
Advertiser: Garden (嘉頓)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: MTR
Action:
Garden (嘉頓) > Biscuit
& Cookies (100%) to
Garden (嘉頓) > Wafers (威化) (100%)
Some appearances for MTR digital ad have been deleted
Amendment: Deleted appearances
Result: Adspend of related advertisers and media
would be affected
Affected Period: Apr 2012
Affected Media: MTR
Action:
We found out that there are some bonus spots in the
log. After consulting with log provider, we have deleted all the bonus records.
Amendment - MTR ratecard updates
Amendment: Rate update
Result: Adspend of related media would be affected
Affected Period: Mar 2012 & Apr 2012
Affected Media: MTR
Action:
1.The following rates for MTR have been updated,
MTR adspend from Mar to Apr may be affected.
Poster on Walls - Kowloon Bay
Poster on Walls - Pacific Place (Sector A)
Appearance updates for SunFlower Beauty Centre and
Wacoal (華歌爾)
Advertiser: SunFlower Beauty Centre and Wacoal (華歌爾)
Amendment: Amended appearances
Result: Adspend of related advertisers and media
would be affected
Affected Period: Mar 2012 and Apr 2012
Affected Media: MTR
Action:
Ref.no. 12pmtr0403201 & 12pmtr0410201
Appearances in Mar and Apr have been amended due to
the data revised by log provider.
Brand amendment for Colgate-Palmolive (香港高露潔棕欖)
Advertiser: Colgate-Palmolive (香港高露潔棕欖)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Apr 2012
Affected Media: MTR
Action:
Colgate-Palmolive (香港高露潔棕欖) >
Colgate 360 Toothpaste (100%) to
Colgate-Palmolive (香港高露潔棕欖) >
Colgate Sensitive Toothpaste (高露潔抗敏牙膏) (100%)
Appearance
updates for LVMH Group - Christian Dior
Advertiser:
LVMH Group - Christian Dior > Dior Addict Lipstick
Amendment:
Appearances added back
Result:
Adspend of related advertisers and media would be affected
Affected
Period: From Jan to Mar 2012
Affected
Media: Airport
Action:
Ref.no.
11apt0329502
1.
Appearances from Jan to Mar 2012 have been added due to the data revised by log
provider
Brand
amendment for Sino Land / Sino Group (信和集團)
Advertiser:
Sino Land / Sino Group (信和集團)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Apr 2012
Affected
Media: MTR
Action:
Sino
Land / Sino Group (信和集團) > Shopping
Mall (100%) to
Sino
Land / Sino Group (信和集團) > Tuen Mun
Town Plaza (屯門市廣場) (100%)
Brand
amendment for Day & Night Clinic (日夜診)
Advertiser:
Day & Night Clinic (日夜診)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Apr 2012
Affected
Media: MTR
Action:
Miscellaneous
> Miscellaneous Brands (100%) to
Day
& Night Clinic (日夜診) > Healthcare
Services (100%)
Brand
amendment for LVMH Group - Christian Dior
Advertiser: LVMH Group - Christian Dior
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Dec 2011 – April 2012
Affected Media: Airport
Action:
1. Some appearances of Ref.no 12apt0103504 and
12apt0228505 have been moved to 11apt0329502.
2. Brand for 12apt0103504
LVMH
Group - Christian Dior -> J'adore DIOR Fragrance
3. 12apt0228505
LVMH
Group - Christian Dior -> Capture Totale One Essential Skin Boosting Super
Serum (完美活膚要生素)
LVMH
Group - Christian Dior -> Capture Totale One Essential Ultra-Detox
Treatment-Mask (完美活膚更生面膜) updated to
LVMH
Group - Christian Dior -> Dior Addict Lipstick
Appearances
of Hitachi (日立牌) ad have been
amended
Advertiser:
Hitachi (日立牌)
Amendment:
Amended appearance
Result:
Adspend of related ad and media would be affected
Affected
Period: From Apr 2011 to Mar 2012
Affected
Media: Bus Shelter
Action:
1.
Appearance updates due to Log provider
revised data.
Appearances
of Centrum (善存) ad have been
amended
Advertiser:
Centrum (善存)
Amendment:
Appearance added
Result:
Adspend of related ad and media would be affected
Affected
Period: Mar 2012
Affected
Media: MTR
Action:
1.
Appearance update for 12tmtr-c0327034.
Appearance
updates for Universal Pictures (環球影片)
Advertiser:
Universal Pictures (環球影片)
Amendment:
Amended appearance
Result:
Adspend of related advertisers and media would be affected
Affected
Period: Mar 2012
Affected
Media: MTR
Action:
Ref.no
12she0403004
1.
The missing appearance in Mar 2012 was added back due to the late arrival of
dat
a
from log provider
Appearances of Sino Land / Sino Group (信和集團) / Asia Medicare Group (亞洲醫療服務集團) have been amended.
Advertiser: Sino Land / Sino Group (信和集團) / Asia Medicare Group (亞洲醫療服務集團)
Amendment: Appearance amended
Result: Adspend of related ad and media would be
affected
Affected Period: Mar 2012
Affected Media: KCRC
Action:
1. The appearance for 10plr0528208, 09pear0925006 have
been amended.
Appearances
of Calvin Klein, Ernest Borel (依波路錶),
Hitachi (日立牌), Jetstar Asia (捷星亞洲航空), Nikon (藝康),
Olympus (奧林巴斯), Cobo Internationale, Sino Land / Sino Group (信和集團),
Henderson Land Development (恒基兆業地產), TBWA
Hong Kong, Tao Ti / Telford (道地), Universal
Pictures (環球影片), Sands China -
The Venetian Macau (澳門威尼斯人股份) ads have been
amended.
Advertiser:
Calvin Klein, Ernest Borel (依波路錶),
Hitachi (日立牌), Jetstar Asia (捷星亞洲航空), Nikon (藝康),
Olympus (奧林巴斯), Cobo Internationale, Sino Land / Sino Group (信和集團),
Henderson Land Development (恒基兆業地產), TBWA
Hong Kong, Tao Ti / Telford (道地),
Universal Pictures (環球影片), Sands China -
The Venetian Macau (澳門威尼斯人股份)
Amendment:
Amended appearance
Result:
Adspend of related ads and media would be affected
Affected
Period: Mar 30 - 31 2012
Affected
Media: Bus shelter
Action:
Appearances
on 30-31 Mar 2012 have been
added back due to the late arrival of data from log provider.
Brand amendment for Physiolac (菲思力)
Advertiser: Physiolac (菲思力)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: Bus Body
Action:
Physiolac (菲思力) > Milk Powder (100%) to
Physiolac (菲思力) > Milk Powder (標準2號配方) (50%)
Physiolac (菲思力) > Milk Powder (標準3號配方) (50%)
Appearance updates for Bus Shelter
Amendment: Amended appearance
Result: Adspend of related advertisers and media
would be affected
Affected Period: Mar 2012
Affected Media: Bus Shelter
Action:
1. Some missing appearances in Mar 2012 were added
back due to the late arrival of data from log provider
Brand amendment for Public Finance (大眾財務) [JCG Finance (日本信用保証財務)]
Advertiser: Public Finance (大眾財務) [JCG Finance (日本信用保証財務)]
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Mar 2012
Affected Media: MTR
Action:
12fmtr0313007
Public Finance (大眾財務) [JCG Finance (日本信用保証財務)]
> Express Personal Loan (大眾財務特快低息私人貸款) [JCG特快低息私人貸款] (100%)
to
Public Finance (大眾財務) [JCG Finance (日本信用保証財務)]
> Interest Free Personal Loan (零息私人貸款) (100%)
Appearances of Hitachi (日立牌) ad have been amended
Advertiser: Hitachi (日立牌)
Amendment: Amended appearance
Result: Adspend of related ad and media would be affected
Affected Period: From Nov 2011 to Mar 2012
Affected Media: MTR
Action:
1. Appearance update for some Hitachi (日立牌) ads.
Brand
amendment for Hitachi (日立牌)
Advertiser:
Hitachi (日立牌)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Mar 2012
Affected
Media: MTR
Action:
Hitachi
(日立牌) > Residential Air Conditioner -
Split Type (分體式冷氣機) (100%)
to
Hitachi
(日立牌) > Residential Air Conditioner -
Split Type (分體式冷氣機) (34%)
Hitachi
(日立牌) > Refrigerators (雪櫃)
(33%)
Hitachi
(日立牌) > Washing Machines (洗衣機)
(33%)
Brand
amendment for Federal Restaurant Group (聯邦酒樓集團)
Advertiser:
Federal Restaurant Group (聯邦酒樓集團)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Mar 2012
Affected
Media: Bus Body
Action:
Federal
Restaurant Group (聯邦酒樓集團)> Chinese
Restaurants (100%)
to
Federal
Restaurant Group (聯邦酒樓集團)
>
Chao Dynasty Wedding Banquet (潮廷匯婚宴) (34%)
Federal
Restaurant Group (聯邦酒樓集團)
>
Golden Federal Restaurant Wedding Banquets (聯邦金閣酒家婚宴) (33%)
Federal
Restaurant Group (聯邦酒樓集團)
>
Federal Palace Restaurant Wedding Banquet (聯邦皇宮大酒樓婚宴) (33%)
Brand
amendment for FANCL
Advertiser:
FANCL
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Sep 2011 to Mar 2012
Affected
Media: MTR
Action:
FANCL
> Cosmetics (化妝品) (100%)
to
FANCL > White Clear Mask W (袪斑亮白修護面膜) (50%)
FANCL
> Dynamic Fat Burner (全效燒脂飲料) (50%)
Brand
updates for Folli Follie
Advertiser:
Folli Follie
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Dec 11 - Jan 12
Affected
Media: MTR
Action:
Brands
updated from
Folli
Follie > Jewellery (100%)
to
Folli
Follie > Jewellery (50%)
Folli
Follie > Watches (50%)
Brand
amendment for Cathay Pacific (國泰航空)
Advertiser:
Cathay Pacific (國泰航空)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Mar 2012
Affected
Media: MTR
Action:
Hong
Kong Rugby Football Union / HKRFU (香港欖球總會)
>
Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (100%)
Cathay
Pacific (國泰航空)
>
Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (0%)
HSBC
(匯豐銀行)
>
Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (0%)
to
Cathay
Pacific (國泰航空) > Airline
(100%)
Brand
amendment for Enita Cosme Wonderland
Advertiser:
Enita Cosme Wonderland
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Mar 2012
Affected
Media: Bus Body
Action:
1.
Enita Cosme Wonderland -> Body Butter (100%)
to
Enita Cosme Wonderland -> Natral Bliss Collection Bath & Shower (50%)
Enita
Cosme Wonderland -> Natral Bliss Collection Body Care Products (50%)
Brand
amendment for Hitachi (日立牌)
Advertiser:
Hitachi (日立牌)
Amendment:
Brands of the following ad has been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Mar 2012
Affected
Media: Bus Shelter
Action:
1.
Hitachi (日立牌) > Washing Machines
(洗衣機) (50%)
Hitachi
(日立牌) > Residential Air Conditioner -
Split Type (分體式冷氣機) (50%)
to
Hitachi (日立牌) > Residential
Air Conditioner - Split Type (分體式冷氣機) (34%)
Hitachi
(日立牌) > Refrigerators (雪櫃)
(33%)
Hitachi
(日立牌) > Washing Machines (洗衣機)
(33%)
Appearance
updates for The Link Management (領匯管理)
Advertiser:
The Link Management (領匯管理)
Result:
Adspend of related advertisers and media would be affected
Affected
Period: Mar 2012
Affected
Media: MTR
Action:
Brands
for Ref.No 12pmtr0403209
The
Link Management (領匯管理) > Mobile App (我們的尋味時光) (100%)
Appearance
updates for Canon (佳能)
Advertiser:
Canon (佳能)
Amendment:
Amended appearance
Result:
Adspend of related advertisers and media would be affected
Affected
Period: Mar 2012
Affected
Media: MTR
Action:
Ref.no
12fmtr0410112
1.
The missing appearance in Mar 2012 was added back due to the late arrival of
data from log provider
Appearance
updates for MTR Corporation (港鐵) ->
PopCorn
Advertiser:
MTR Corporation (港鐵) -> PopCorn
Amendment:
Amended appearance
Result:
Adspend of related advertisers and media would be affected
Affected
Period: Mar 2012
Affected
Media: MTR
Action:
Ref.no
12fmtr0327112
1.
The missing appearance in Mar 2012 was added back due to the late arrival of
data from log provider
Brand amendment for Bayer (拜耳) -
Redoxon (維多C)
Advertiser: Bayer (拜耳) -
Redoxon (維多C)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: MTR
Action:
1. Brands updated from Bayer (拜耳) > Redoxon (維多C) >
Redoxon Chewable (維多C咀嚼片) (100%)
to Bayer (拜耳) - Redoxon (維多C) > Redoxon Effervescent (維多C水溶片) (100%)
Brand amendment for Hakka Affairs Council (客家委員會)
Advertiser: Hakka Affairs Council (客家委員會)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: Airport
Action:
1. Brands updated from Miscellaneous ->
Miscellaneous Brands (100%)
to Hakka Affairs Council (客家委員會) -> Taiwan Hakka Tung Blossom Festival (桐花祭) (100%)
Brand amendment for DBS Bank (星展銀行)
Advertiser: DBS Bank (星展銀行)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: MTR
Action:
1. Brands updated from DBS Bank (星展銀行) -> Treasures Platinum Visa Card (豐盛理財白金威士卡) (50%)
DBS Bank (星展銀行) -> Visa Platinum (白金威士卡) (50%)
to DBS Bank (星展銀行) -> Compass Visa (100%)
Brand amendment for L'Oreal (歐萊雅) - Lancome (蘭蔻)
Advertiser: L'Oreal (歐萊雅) - Lancome (蘭蔻)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: MTR
Action:
1. Brands updated from L'Oreal (歐萊雅) - Lancome (蘭蔻) ->
Blanc Expert Derm-Crystal Crystal Brightness Activating Essence (Whitening) (全方位水晶亮白精華) (100%)
to L'Oreal (歐萊雅) - Lancome (蘭蔻) -> Blanc Expert Derm-Crystal Crystal
Brightness Activating Essence (Whitening) (全方位水晶亮白精華) (100%)
L'Oreal (歐萊雅) - Lancome (蘭蔻) ->
Blanc Expert Melanolyser Whiteness Activating Spot Eraser (全方位瞬白亮肌精華素) (0%)
Brand amendment for Vita Green Health Products (維特健靈健康產品) - Vita Green (維特健靈)
Advertiser: Vita Green Health Products (維特健靈健康產品) - Vita Green (維特健靈)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: MTR
Action:
1. Brands updated from Vita Green Health Products (維特健靈健康產品) - Vita Green (維特健靈) -> Vitagreen.com (100%)
to Vita Green Health Products (維特健靈健康產品) - Vita Green (維特健靈) -> Lingzhi (五色靈芝) (100%)
Brand amendment for The Government of the Hong Kong
Special Administrative Region (香港特別行政區政府) /
Volunteer Movement (義工運動)
Advertiser: The Government of the Hong Kong Special
Administrative Region (香港特別行政區政府)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: MTR
Action:
1. Brands updated from The Government of the Hong
Kong Special Administrative Region (香港特別行政區政府) ->
Social Welfare Department (社會福利署) (100%)
to The Government of the Hong Kong Special
Administrative Region (香港特別行政區政府) ->
Social Welfare Department (社會福利署) (50%)
Volunteer Movement (義工運動) -> Charity & Fund Raising Organization (50%)
Brand amendment for Public Finance (大眾財務) [JCG Finance (日本信用保証財務)]
Advertiser: Public Finance (大眾財務) [JCG Finance (日本信用保証財務)]
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: MTR
Action:
1. Brands updated from Public Finance (大眾財務) [JCG Finance (日本信用保証財務)] -> Personal Loan (大眾財務低息私人貸款) [JCG低息私人貸款] (100%)
to Public Finance (大眾財務) [JCG Finance (日本信用保証財務)] ->
Personal Loan (私人貸款) (100%)
Appearance updates for Hong Kong City Hall / City
Hall Theatre Recital Series (香港大會堂 / 大會堂劇院演奏會系列) / Tuen Mun Town Hall (屯門大會堂)
Advertiser: Hong Kong City Hall / City Hall Theatre
Recital Series (香港大會堂 / 大會堂劇院演奏會系列) / Tuen
Mun Town Hall (屯門大會堂)
Amendment: Amended appearance
Result: Adspend of related advertisers and media
would be affected
Affected Period: Mar 2012
Affected Media: Bus Shelter
Action:
Ref.no 12she0327009
1. The missing appearance in Mar 2012 was added
back due to the late arrival of data from log provider
Brand amendment for Eu Yan Sang (余仁生)
Advertiser: Eu Yan Sang (余仁生)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: Bus Body
Action:
1. Brands updated from Eu Yan Sang (余仁生) > Po Ying Compound (余仁生保嬰丹) (50%) Eu Yan Sang (余仁生) > Appetizing Tea for Babies (開奶茶) (50%)
to Eu Yan Sang (余仁生) > Po Ying Compound (余仁生保嬰丹) (100%)
Appearance updates for PCD Stores (Group) (中國春天百貨集團) / LVMH Group - Christian Dior
Advertiser: PCD Stores (Group) (中國春天百貨集團) / LVMH Group - Christian Dior
Result: Adspend of related advertisers and media
would be affected
Affected Period: Feb-Mar 2012
Affected Media: Airport
Action:
Brands for Ref.No 12apt0228505
LVMH Group - Christian Dior
> Capture Totale One Essential Skin Boosting
Super Serum (完美活膚要生素) (50%)
LVMH Group - Christian Dior
> Capture Totale One Essential Ultra-Detox
Treatment-Mask (完美活膚更生面膜) (50%)
Appearance updates for LVMH Group - Zenith / LVMH
Group - Christian Dior
Advertiser: LVMH Group - Zenith / LVMH Group -
Christian Dior
Result: Adspend of related advertisers and media
would be affected
Affected Period: Mar 2012
Affected Media: Airport
Action:
1. Appearances of Ref.No 12apt0110503 from Mar to
Apr moved to 12apt0327501.
Brands for Ref.No 12apt0110503 LVMH Group - Zenith >
Watches (100%)
Brands for Ref.No 12apt0327501
LVMH Group - Christian Dior > Women's Fashion
(50%)
LVMH Group - Christian Dior > Bags (50%)
Appearance updates for Swatch Group - Tissot (天梭表) -> Watches
Advertiser: Swatch Group - Tissot (天梭表) -> Watches
Result: Adspend of related advertisers and media
would be affected
Affected Period: Jan - Mar 2012
Affected Media: Airport
Action:
1. Appearances of Ref.No 11apt1213501 from Jan to
Apr moved to 12apt0131501.
Brand amendment for Hong Kong Jockey Club (香港賽馬會) / Mercedes-Benz (平治) /
Audemars Piguet (愛彼錶)
Advertiser: Hong Kong Jockey Club (香港賽馬會) / Mercedes-Benz (平治) /
Audemars Piguet (愛彼錶)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: Bus Body
Action:
1. Brands updated from Hong Kong Jockey Club (香港賽馬會) > Mercedes-Benz Hong Kong Derby (Mercedes-Benz香港打?大賽) (50%)
Mercedes-Benz (平治) >
Mercedes-Benz Hong Kong Derby (Mercedes-Benz香港打?大賽) (50%) to Hong Kong Jockey Club (香港賽馬會) -> Audemars Piguet QEII Cup (愛彼錶女皇盃) (50%)
Audemars Piguet (愛彼錶) -> Audemars Piguet QEII Cup (愛彼錶女皇盃) (50%)
Audemars Piguet (愛彼錶) -> Audemars Piguet QEII Cup (愛彼錶女皇盃) (50%)
Brand amendment for The Life Underwriters
Association of Hong Kong / LUAHK (香港人壽保險從業員協會 / 保協)
Advertiser: The Life Underwriters Association of
Hong Kong / LUAHK (香港人壽保險從業員協會 / 保協)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: Bus Body
Action:
1. Brands updated from The Life Underwriters
Association of Hong Kong / LUAHK (香港人壽保險從業員協會 / 保協) > Events,
Sponsorship & Compliments (100%)
to The Life Underwriters Association of Hong
Kong / LUAHK (香港人壽保險從業員協會 / 保協) > Professional Guilds (100%)
Brand amendment for Juicy Couture
Advertiser: Juicy Couture
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: Bus Body
Action:
1. Brands updated from Juicy Couture > Women's
Fashion (100%)
to Juicy Couture > Women's Fashion (50%)
Juicy
Couture > Sunglasses (50%)
Appearances
of Hitachi ad have been added
Advertiser:
Hitachi - Residential Air Conditioner - Split Type (分體式冷氣機) / Hitachi - Washing Machines (洗衣機)
Amendment:
Updated appearance
Result:
Adspend of related ad and media would be affected
Affected
Period: From Jan 2012 to Mar 2012
Affected
Media: Bus Shelter
Action:
The
appearance of 11she1122012 was separated into two appearances:
Period:
1 Jan 12 - 29 Mar 12 split into
11she1122012
(1 Jan 12 - 29 Feb 12)
12she0320007
(1 Mar 12 - 29 Mar 12)
Brand update for Replay
Advertiser: Replay
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Mar 2012
Affected Media: MTR
Action:
1. Brands updated from
Replay > Women's Fashion
(50%)
Replay >
Men's Fashion (50%) to
Replay > Women's Fashion (25%)
Replay
> Men's Fashion (25%)
Replay
> Shoes (50%)
Brand amendment for American Tourister
Advertiser: American Tourister
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Mar 2012
Affected Media: KCRC
Action:
12fear0314101
1. Brands updated from Samsonite > Luggage (100%)
to American Tourister > Bags (100%)
Appearance updates for The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) / Walt Disney (華特迪士尼) / Wyeth (惠氏) - Wyeth GOLD (惠氏金裝)
Advertiser: The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) / Walt Disney (華特迪士尼) / Wyeth (惠氏) - Wyeth GOLD (惠氏金裝)
Result: Adspend of related advertisers and media would be affected
Affected Period: Feb 2012
Affected Media: MTR
Action:
1. Some missing appearances in Feb 2012 were added back due to the late arrival of data from log provider
Advertiser: Estee Lauder Companies - Aveda
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Feb 2012
Affected Media: MTR
Action:
12pmtr0228027
1. Brands updated from Estee Lauder Companies - Aveda > Invati Shampoo & Conditioner (100%)
to Estee Lauder Companies - Aveda > Invati Shampoo & Conditioner (50%)
Estee Lauder Companies - Aveda > Invati Scalp Revitalizer (50%)
Brands for Fila ad have been amended
Advertiser: Fila
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Feb 2012
Affected Media: Bus Body
Action:
12bus0228042
1. Brand updated from Romago > Watches (100%)
to Fila > Watches
Brand updates for Vitas
Advertiser: Vitas
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Aug 11 - Feb 2012
Affected Media: Video Wall
Action:
1. 11vwall0826014
Brands updated from Vitas > Instant Action Soothing Cream Gel (紓適寧淋巴管理啫喱膏) (100%)
to Vitas > Instant Action Soothing Cream Gel (紓適寧淋巴管理啫喱膏) (50%)
Vitas > Vitas Capsule (紓適寧淋巴管理膠囊) (50%)
Amendment - Rate card for Airport update
Amendment: Rate update
Result: Adspend of related media would be affected
Affected Period: From Jan 2012 to Feb 2012
Affected Media: Airport
Action:
1. The following rates for airport have been updated, airport apspend From Jan 2012 to Feb 2012 may affect
2. Appearances for 12apt0110102 have been added.
3.Appearances for 11apt0906401 have been added.
Brands of Pacific Century CyberWorks / PCCW (電訊盈科) ad has been amended
Advertiser: Pacific Century CyberWorks / PCCW (電訊盈科)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Sep-Oct 2011 & Feb 2012
Affected Media: Print & TVC
Action:
Brands updated from Pacific Century CyberWorks /
PCCW (電訊盈科) > Corporate Image (100%)
to Pacific Century CyberWorks / PCCW (電訊盈科) > Residential Broadband (住宅寬頻) (100%)
Brands of Hong Kong CSL (香港流動通訊) ad has been amended
Advertiser: Hong Kong CSL (香港流動通訊)
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Jul 2011
Affected Media: Print
Action:
1. Brand updated from Hong Kong CSL (香港流動通訊) > 1010 NextG Mobile Broadband (1010 NextG 流動寬頻) (100%)
Asia Miles (亞洲萬里通) > Airline & Support Services (0%)
to Hong Kong CSL (香港流動通訊) > 1010 NextG Mobile Services (100%)
Asia Miles (亞洲萬里通) > Airline & Support Services (0%)
2. Brands updated from
Hong Kong CSL (香港流動通訊)>1010 NextG Mobile Services(100%)
Asia Miles (亞洲萬里通)>Airline & Support Services(0%)
to Hong Kong CSL (香港流動通訊) > 1010 NextG Mobile Broadband (1010 NextG 流動寬頻) (50%)
Hong Kong CSL (香港流動通訊) > 1010 NextG Mobile Services (50%)
Asia Miles (亞洲萬里通) > Airline & Support Services (0%)
3. Brands updated fromHong Kong CSL (香港流動通訊)> 1010 NextG Mobile Broadband (1010 NextG 流動寬頻) (100%)
to Hong Kong CSL (香港流動通訊)>1010 NextG Mobile Broadband (1010 NextG 流動寬頻)(50%)
Hong Kong CSL (香港流動通訊)>1010 NextG Mobile Services(50%)
Asia Miles (亞洲萬里通)>Airline & Support Services(0%)
4.Brands updated from Hong Kong CSL (香港流動通訊) > 1010 NextG Mobile Services (100%)
Asia Miles (亞洲萬里通) > Airline & Support Services (0%)
to Hong Kong CSL (香港流動通訊)>1010 NextG Mobile Broadband (1010 NextG 流動寬頻)(50%)
Hong Kong CSL (香港流動通訊)>1010 NextG Mobile Services(50%)
Asia Miles (亞洲萬里通)>Airline & Support Services(0%)
5.Brands updated from Hong Kong CSL (香港流動通訊) > 1010 NextG Mobile Broadband (1010 NextG 流動寬頻)
to Hong Kong CSL (香港流動通訊) > 1010 NextG Mobile Services
6.Brands updated from Hong Kong CSL (香港流動通訊) > 1010 NextG Mobile Broadband (1010 NextG 流動寬頻)
to Hong Kong CSL (香港流動通訊) > 1010 NextG Mobile Broadband (1010 NextG 流動寬頻) (50%)
Hong Kong CSL (香港流動通訊) > 1010 NextG Mobile Services (50%)
Brands of Tod's ad have been amended
Advertiser: Tod's
Amendment: Brands of the following ad have been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Feb 2012
Affected Media: MTR
Action:
1. 12bus0131014
Brand updated from Tod's > Fashion Store /
Flagship Store (100%)
to Tod's > Women's Fashion (34%)
Tod's >
Shoes (33%)
Tod's >
Bags (33%)
Appearance updates for China Life Insurance, Lam
Tsuen Wishing Square, Nature's Baby Formula (利全嬰兒奶粉), Chow Tai Fook (周大福集團),Labour
Department (勞工處) ads
Advertiser: China Life Insurance, Lam Tsuen Wishing
Square, Nature's Baby Formula (利全嬰兒奶粉), Chow
Tai Fook (周大福集團),Labour Department (勞工處)
Amendment: Missing appearance added back
Result: Adspend of related ad and media would be
affected
Affected Period: Feb 2012
Affected Media: KCRC
Action:
Appearances in Feb 2012 were added back due to the
late arrival of data from log provider
Brands of Mr. Brown ad have been amended
Advertiser: Mr. Brown Coffee (伯朗咖啡)
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories
would be affected
Affected Period: From Jan 2011 to Feb 2012
Affected Media: Bus Body
Action:
1. 11bus0102001
Brand updated from Mr. Brown Coffee (伯朗咖啡) > 3 In 1 Coffee (三合一咖啡) (100%)
to Mr. Brown Coffee (伯朗咖啡) > Canned / Bottled Coffee (罐裝 / 樽裝咖啡) (50%)
Mr. Brown
Coffee (伯朗咖啡) > 3 In 1 Coffee (三合一咖啡) (50%)
Brands of Manhattan ad have been amended
Advertiser: Manhattan Card Company
Amendment: Brands of the following ad have been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: Feb 2012
Affected Media: MTR
Action:
Brand updated from Manhattan Card Company >
Manhattan ID Credit Cards (100%)
to Manhattan Card Company > Manhattan Platinum
Visa Card (100%)
Appearances of Virgin Atlantic Airways (維珍航空), Sony and Nokia ad have been added
Advertiser: Virgin Atlantic Airways (維珍航空), Sony and Nokia Lumia
Amendment: Appearances added back
Result: Adspend of related ad and media would be
affected
Affected Period: Feb 2012
Affected Media: MTR - Airport Express
Action:
1. Some appearances in Feb 2012 have been added
back due to the unmap rates were provided by log provider.
Brands of Tumi ad
have been amended
Advertiser:
Tumi
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Feb 2012
Affected
Media: MTR
Action:
Brand
updated from Tumi > Luggage (100%)
to
Tumi > Bags (33%)
Tumi > Sunglasses (33%)
Tumi > Men's Fashion (17%)
Tumi > Women's Fashion (17%)
Brands of Glycel ad
have been amended
Advertiser:
Glycel (卡爾詩)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Feb 2012
Affected
Media: MTR
Action:
Brand
updated from Glycel (卡爾詩) > Beauty Salon
(100%)
to
Glycel (卡爾詩) > Twenty
Elements (20 Elements) (100%)
Brands of Agatha ad
have been amended
Advertiser:
Agatha
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Feb 2012
Affected
Media: MTR
Action:
Brand
updated from Agatha > Jewellery (100%)
to
Agatha > Jewellery (50%)
Agatha > Watches (50%)
Brands of VTC ad
have been amended
Advertiser:
VTC (職業訓練局)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Feb 2012
Affected
Media: MTR
Action:
Brand
updated from Vocational Training Council / VTC (職業訓練局) >
Tertiary & Executive Education (100%)
to
Vocational Training Council / VTC (職業訓練局) >
Hong Kong Institute of Vocational Education / IVE (香港專業教育學院) (50%)
Vocational Training Council / VTC (職業訓練局)
> Hong Kong Design Institute / HKDI (香港知專設計學院) (50%)
Brands of
Eastspring Investments ad have been amended
Advertiser:
Eastspring Investments (瀚亞投資)
Amendment:
Brands of the following ad have been amended
Result:
Adspend of related brands and categories would be affected
Affected
Period: Feb 2012
Affected
Media: MTR
Action:
Brand
updated from Prudential Insurance (英國保誠保險) >
Corporate Image (100%)
to
Eastspring Investments (瀚亞投資) > Corporate
Image (100%)
Brands of Staccato ad has been amended
Advertiser: Staccato
Amendment: Brands of the following ad has been
amended
Result: Adspend of related brands and categories
would be affected
Affected Period: 25 Aug 11 - 21 Sep 11
Affected Media: Tram
Action:
Brand updated from Staccato > Women's Fashion
(100%)
to
Staccato > Shoes & Shoes Accessories (50%)
Staccato > Women's Fashion (50%)
Brands for Burberry ad have been amended
Advertiser: Burberry
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Jan 2012
Affected Media: Airport
Action:
1. Brand update from Chow Sang Sang Group (周生生集團) > Emphasis Jewellery (點睛品) (100%)
to Chow Sang Sang Group (周生生集團) > Chow Sang Sang Jewellery (周生生珠寶) (100%)
2. Brand update from Chow Sang Sang Group (周生生集團) > Emphasis Jewellery (點睛品) (100%)
to Chow Sang Sang Group (周生生集團) > Emphasis Jewellery (點睛品) (50%) Chow Sang Sang Group (周生生集團) > Emphasis Jewellery - Watches (點睛品手錶) (50%)
Brands for Burberry ad have been amended
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Jan 2012
Affected Media: Airport
Action:
1. Brand updated from Burberry > Burberry Body Fragrance (100%)
to Burberry > Bags (50%) Burberry > Men's Fashion (25%) Burberry > Women's Fashion (25%)
Appearance
updates for Mitsubishi Electric (三菱電機)
Advertiser:
Mitsubishi Electric (三菱電機)
Amendment:
Amended appearance
Result:
Adspend of related ad and media would be affected
Affected
Period: Dec 2011
Affected
Media: KCRC
Action:
1.
Appearance of 11fear1230106 has been added
Appearance
updates for Fujifilm (富士), Canon (佳能), The Government of the Hong Kong Special Administrative Region (香港特別行政區政府), Swatch Group - Tissot (天梭表) and 20th Century Fox (二十世紀霍士影片)
Advertiser:
Fujifilm (富士), Canon (佳能), The
Government of the Hong Kong Special Administrative Region (香港特別行政區政府), Swatch Group - Tissot (天梭表) and 20th Century Fox (二十世紀霍士影片)
Amendment:
Missing appearance added back
Result:
Adspend of related ad and media would be affected
Affected
Period: Dec 2011
Affected
Media: MTR and KCRC
Action:
Appearance
for related ad added back
Appearance
updates for Untitled Entertainment Asia and Warner Bros (華納兄弟 / 華納影片 / 華納影視)
Advertiser:
Untitled Entertainment Asia and Warner Bros (華納兄弟 / 華納影片 / 華納影視)
Amendment:
Missing appearance added back
Result:
Adspend of related ad and media would be affected
Affected
Period: Dec 2011
Affected
Media: Video Wall
Action:
1.
12vwall0127009 and 12vwall0127011
Appearance
for related ad added back
Appearance
updates for The Association of Chartered Certified Accountants / ACCA (特許公認會計師公會), 20th Century Fox (二十世紀霍士影片), Youth Arch Foundation (青苗基金)
and The
Outstanding Young Person's Association (傑出青年協會)
Advertiser:
The Association of Chartered Certified Accountants / ACCA (特許公認會計師公會), 20th Century Fox (二十世紀霍士影片), Youth Arch Foundation (青苗基金)
and The
Outstanding Young Person's Association (傑出青年協會)
Amendment:
Missing appearance added back
Result:
Adspend of related ad and media would be affected
Affected
Period: Dec 2011
Affected
Media: Bus Shelters
Action:
Appearances
in Dec 2011 were added back due to the late arrival of data from log provider
Appearance updates for Standard Chartered Bank (渣打銀行)
Advertiser: Standard Chartered Bank (渣打銀行)
Amendment: Missing appearance added back
Result: Adspend of related ad and media would be affected
Affected Period: Jan 2012
Affected Media: Bus Body
Action:
1. Some missing appearances in Jan 2012 were added back due to the late arrival of data from log provider
Appearance updates for Golden Scene Company (高先電影)
Advertiser: Golden Scene Company (高先電影)
Amendment: Amended appearance
Result: Adspend of related ad and media would be affected
Affected Period: Jan 2012
Affected Media: Bus Shelter
Action:
1. Appearance of 12she0117005 has been added due to some records were wrongly added.
2. Appearance of 12she0131004 has been added due to some records were wrongly added.
Appearances of Canon ad have been amended
Advertiser: Canon (佳能)
Amendment: Amended appearances
Result: Adspend of related brands and categories would be affected
Affected Period: From Jun 2011 to Oct 2011
Affected Media: MTR
Action:
1. The appearance of 11fmtr0628105 which start from 25 Jun 11 - 31 Oct 11 has been split into different Ref.no as below:
11fmtr0628105
Period:25 Jun 11 - 18 Jul 11
11fmtr0719104
Period:19 Jul 11 - 15 Aug 11
11fmtr0816107
Period:16 Aug 11 - 5 Sep 11
11fmtr0906106
Period:6 Sep 11 - 31 Oct 11
Appearance for Henderson Land Development ad has been amended
Advertiser: Henderson Land Development (恒基兆業地產) > Metro City Plaza (新都城中心)
Amendment: Amended appearance
Result: Adspend of related ad and media would be affected
Affected Period: Jan 2012
Affected Media: Bus Shelter
Action:
1. The start date of 09she0901009 has been amended from 1 Jan 12 to 27 Jan 12.
Appearances of Gucci ad have been amended
Advertiser: Gucci Group - Gucci
Amendment: Amended appearances
Result: Adspend of related brands and categories would be affected
Affected Period: Jan 2012
Affected Media: Airport
Action:
1. The appearances of 11apt0329505 from 2012/1/7 to 2012/3/2 have been moved to 12apt0131502.
Appearances of China Life Insurance ad have been amended
Advertiser: China Life Insurance (Overseas) (中國人壽保險(海外)股份) [中國人壽保險]
Amendment: Amended appearances
Result: Adspend of related ad and media would be affected
Affected Period: From Dec 2011 to Jan 2012
Affected Media: KCRC
Action:
1. Appearances for 11flr1130001 have been amended from Power Train to Green Power Train.
Advertiser amended: Nakayamasoto to Pelle Borsa
Advertiser: Nakayamasoto/ Pelle Borsa
Amendment: Advertiser of the following ad has been amended
Result: Adspend of related advertisers would be affected
Affected Period: Oct 2011
Affected Media: MTR
Action:
1. Ref: 11pmtr1101032
Brand updated from Nakayamasoto
> Shoes & Shoes Accessories (100%) to Pelle Borsa
> Bags (100%)
Appearance updates for Sofamark (梳化倉)/ Hong Kong Spirit Ambassadors (香港精神大使)/ Intercontinental Film Distributors (HK) (洲立影片發行(香港))/ The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)
Advertiser: Sofamark (梳化倉)/ Hong Kong Spirit Ambassadors (香港精神大使)/ Intercontinental Film Distributors (HK) (洲立影片發行(香港))/ The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)
Amendment: Missing appearance added back
Result: Adspend of related ad and media would be affected
Affected Period: Nov 2011
Affected Media: MTR/ KCRC
Action:
1.Some missing appearances for 11tmtr-c1228043 were added back due to the late arrival of data from log provider
2.Some missing appearances for 11tmtr-c1025017 were added back due to the late arrival of data from log provider
3.Some missing appearances for 11tmtr-c1129016 were added back due to the late arrival of data from log provider
4.Some missing appearances for 11flr1125001 were added back due to the late arrival of data from log provider
Appearance updates for Mitsubishi Electric
Advertiser: Mitsubishi Electric (三菱電機)
Amendment: Missing appearance added back
Result: Adspend of related ad and media would be affected
Affected Period: Dec 2011
Affected Media: KCRC
Action:
1. Appearance date 11fear1230106 from 14 to 31 Dec 2011 has been added
Advertiser: Wyeth (惠氏) - Wyeth GOLD (惠氏金裝) / Campbell Soup (金寶湯) / Nissin Foods (日清食品) / Unilever - Knorr (家樂牌) / Nestle Dairy Farm (雀巢牛奶公司)
Advertiser: Wyeth (惠氏) - Wyeth GOLD (惠氏金裝) / Campbell Soup (金寶湯) / Nissin Foods (日清食品) / Unilever - Knorr (家樂牌) / Nestle Dairy Farm (雀巢牛奶公司)
Amendment: Missing appearance added back
Result: Adspend of related advertisers and media would be affected
Affected Period: Dec 2011
Affected Media: In-store Promotion
Action:
1. Some missing appearances in Dec 2011 were added back due to the late arrival of data from log provider
Date period for a Friesland ad amended
Advertiser: Friesland - Friso (美素佳兒)
Amendment: Amended date period
Result: Adspend of related ad and media would be affected
Affected Period: Dec 2011
Affected Media: Focus Media
Action:
1. Appearance date 11focus1001204 has been updated from 1-11 Dec 2011 to 1-31 Dec 2011
Number of tram cars for Hokkaido Federation of Fisheries Cooperative Associations has been updated
Advertiser: Hokkaido Federation of Fisheries Cooperative Associations
Amendment: No. of tram cars updated
Result: Adspend of related ad and media would be affected
Affected Period: Dec 2011
Affected Media: Tram Body
Action:
1. No. of cars for 12tram0131005 has been updated
