Sub-Category Updated for The Dah Sing Group (大新集團) - Dah Sing Life Assurance (大新人壽) {Acquired},The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行),The Dah Sing Group (大新集團) - Mevas Bank (豐明銀行)

Advertiser: The Dah Sing Group (大新集團) - Dah Sing Life Assurance (大新人壽) {Acquired},The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行),The Dah Sing Group (大新集團) - Mevas Bank (豐明銀行)

Amendment: Sub-Category of The Dah Sing Group (大新集團) - Dah Sing Life Assurance (大新人壽) {Acquired},The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行),The Dah Sing Group (大新集團) - Mevas Bank (豐明銀行) have been amended

Result: Adspend of Sub-Category would be affected

Affected Period: 21 August 2008 to 05 February 2009

Affected Media: PRINT,TAXI,KCRC

From

Insurance > Investment Products

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Easi-Rich Savings Protection Plan (「易富保」儲蓄保障計劃)

Insurance > Investment Products

The Dah Sing Group (大新集團) - Mevas Bank (豐明銀行) > Easi-Rich Savings Protection Plan (「易富保」儲蓄保障計劃) 

Insurance > Investment Products

The Dah Sing Group (大新集團) - Dah Sing Life Assurance (大新人壽) {Acquired} > Easi-Rich Savings Protection Plan (「易富保」儲蓄保障計劃) 

To

Insurance > Income Insurance

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Easi-Rich Savings Protection Plan (「易富保」儲蓄保障計劃) 

Insurance > Home & Maid Insurance

The Dah Sing Group (大新集團) - Mevas Bank (豐明銀行) > Easi-Rich Savings Protection Plan (「易富保」儲蓄保障計劃) 

Insurance > Income Insurance

The Dah Sing Group (大新集團) - Dah Sing Life Assurance (大新人壽) {Acquired} > Easi-Rich Savings Protection Plan (「易富保」儲蓄保障計劃) 

Sub-Category / Brand Updated for The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

Advertiser: The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

Amendment: Sub-Category / Brand of The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) have been amended

Result: Adspend of Sub-Category / Brand would be affected

Affected Period: 24 April 2019 to 24 April 2019

Affected Media: SOC

Action: 19soc04242295,19soc04230720

From

Banking & Investment Services > Consumer Banking & Integrated Accounts

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Consumer Banking (100%)

To

Banking & Investment Services > Personal Loan & Financing

The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Credit Mastermind Instalment Loan (清卡數「快應錢」) (100%)

Sub-Category / Brand Updated for Pink Box (娉飾珠寶),The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行),Hendrick's

Advertiser: Pink Box (娉飾珠寶),The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行),Hendrick's

Admendment: Sub-Category / Brand of Pink Box (娉飾珠寶),The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行),Hendrick's have been amended

Result: Adspend of Sub-Category / Brand would be affected

Affected Period: 01 July 2011 to 01 August 2019

Affected Media: PRINT


Action: 13next07111023

From
Jewellery, Watches & Luxury Products > Jewellery
Pink Box (娉飾珠寶) > Jewellery (100%)

To
Jewellery, Watches & Luxury Products > Jewellery
Pink Box (娉飾珠寶) > Jewellery (100%)

Banking & Investment Services > Credit Card & Charge Card
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Dah Sing Platinum Visa (大新白金威士卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Dah Sing Platinum UnionPay Card (大新白金銀聯雙幣卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Dah Sing Life Titanium MasterCard (大新人壽Titanium萬事達卡) (0%)

-----------------------------------------------
Action: 18jet10010004,17ellem03010008,16mr03010020,17ellem07010003,16esq01010006,15mr12010009,11mr1201013,11mr0701003
From
Wine, Beer, Whisky & Liquor > Red & White Wine
Hendrick's > Red Wine (100%)

To
Wine, Beer, Whisky & Liquor > Cider & Liquor
Hendrick's > Gin (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

Advertiser: The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 20 September 2018 to 28 September 2018

Affected Media: MTR

Action: 18tmtr-c0915001

From
Banking & Investment Services -> Events, Sponsorship & Compliments
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Events, Sponsorship & Compliments (100%)

To
Banking & Investment Services > Personal Loan & Financing
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢) (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Disposable Soft Goods (瑞德衛生紙品), Dah Sing Bank (大新銀行),Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣), Kentucky Fried Chicken / KFC (肯德基), Nu Pharm (卡士蘭), Suning (蘇寧電器), Organic Pharm, Malaysia Airlines (馬來西亞航空), Hongkong Lee Man Shan Medicine Manf. (香港李萬山葯廠), Taipan (大班)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Disposable Soft Goods (瑞德衛生紙品), Dah Sing Bank (大新銀行), Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣), Kentucky Fried Chicken / KFC (肯德基), Nu Pharm (卡士蘭), Suning (蘇寧電器), Organic Pharm, Malaysia Airlines (馬來西亞航空), Hongkong Lee Man Shan Medicine Manf. (香港李萬山葯廠),Taipan (大班)

Advertiser: Disposable Soft Goods (瑞德衛生紙品), Dah Sing Bank (大新銀行), Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣), Kentucky Fried Chicken / KFC (肯德基), Nu Pharm (卡士蘭), Suning (蘇寧電器), Organic Pharm,Malaysia Airlines (馬來西亞航空), Hongkong Lee Man Shan Medicine Manf. (香港李萬山葯廠), Taipan (大班)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Disposable Soft Goods (瑞德衛生紙品), Dah Sing Bank (大新銀行), Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣), Kentucky Fried Chicken / KFC (肯德基), Nu Pharm (卡士蘭), Suning (蘇寧電器), Organic Pharm, Malaysia Airlines (馬來西亞航空), Hongkong Lee Man Shan Medicine Manf. (香港李萬山葯廠), Taipan (大班) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 July 2013 to 06 August 2013
Affected Media: TVC
Action: 13tvc-c0701030

From

Mass Media > Television Television Broadcasts / TVB (電視廣播) > Events, Sponsorship & Compliments (100%)

To

Toiletries & Household > Baby Products, Disposable Soft Goods (瑞德衛生紙品) > Fitti Diaper Pants (菲比紙尿褲) (11%)
Banking & Investment Services > Events, Sponsorship & Compliments, Dah Sing Bank (大新銀行) > Events, Sponsorship & Compliments (11%)
Industry > Oil, Gas & Chemical, Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣) > Events, Sponsorship & Compliments (11%)
Restaurants > Catering Services, Kentucky Fried Chicken / KFC (肯德基) > Catering & Delivery (外賣美食) (11%)
Pharmaceuticals & Healthcare > Hepatic, Nu Pharm (卡士蘭) > Liver Clear (肝美健) (12%)
Electrical Appliances > Rice Cooker, Stove & Microwave, Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣) > TGC Cookers (TGC 煮食爐系列) (11%)
Electrical Appliances > Events, Sponsorship & Compliments, Suning (蘇寧電器) > Events, Sponsorship & Compliments (11%)
Beauty, Slimming & Fitness > Slimming Food Supplements, Organic Pharm > Slimming Food Supplements (五青汁) (11%)
Pharmaceuticals & Healthcare > Heart & Internal Circulation, Nu Pharm (卡士蘭) > Q10+SOD (心健美) (11%)

Action: 13tvc-c0702008

From

Mass Media > Television, Television Broadcasts / TVB (電視廣播) > Events, Sponsorship & Compliments (100%)

To

Transportation & Logistics > Airline & Support Services, Malaysia Airlines (馬來西亞航空) > Airline (11%)
Pharmaceuticals & Healthcare > Gastroenterology, Hongkong Lee Man Shan Medicine Manf. (香港李萬山葯廠) > Lee Man Shan Pill Stomach Ache (肚痛健胃整腸丸 / 整腸丸) (11%)
Food > Mooncake, Taipan (大班) > Taipan Snowy Mooncake (大班冰皮月餅) (11%)
Banking & Investment Services > Events, Sponsorship & Compliments, Dah Sing Bank (大新銀行) > Events, Sponsorship & Compliments (12%)
Industry > Oil, Gas & Chemical, Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣) > Events, Sponsorship & Compliments (11%)
Pharmaceuticals & Healthcare > Hepatic, Nu Pharm (卡士蘭) > Liver Clear (肝美健) (11%)
Electrical Appliances > Rice Cooker, Stove & Microwave, Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣) > TGC Cookers (TGC 煮食爐系列) (11%)
Electrical Appliances > Events, Sponsorship & Compliments, Suning (蘇寧電器) > Events, Sponsorship & Compliments (11%)
Pharmaceuticals & Healthcare > Heart & Internal Circulation, Nu Pharm (卡士蘭) > Q10+SOD (心健美) (11%)