Showing posts with label McDonald's (麥當勞). Show all posts
Showing posts with label McDonald's (麥當勞). Show all posts

Oct 10, 2017

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for McDonald's (麥當勞),Pearson Education Distributed Learning,MTR Corporation (港鐵),Familoves

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for McDonald's (麥當勞),Pearson Education Distributed Learning,MTR Corporation (港鐵),Familoves

Advertiser: McDonald's (麥當勞),Pearson Education Distributed Learning,MTR Corporation (港鐵),Familoves

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of McDonald's (麥當勞),Pearson Education Distributed Learning,MTR Corporation (港鐵),Familoves have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 09 January 2009 to 07 September 2017

Affected Media: RADIO,TVC,PRINT,BANNER


Action: 09rad-c0126016

From
Restaurants > Fast Food
McDonald's (麥當勞) > Apple Pie (蘋果批) (50%)

Restaurants > Fast Food
Nn > Chicken McNuggets (麻辣麥樂雞) (50%)

To
Restaurants > Fast Food
McDonald's (麥當勞) > Apple Pie (蘋果批) (50%)

Restaurants > Fast Food
McDonald's (麥當勞) > Chicken McNuggets (麻辣麥樂雞) (50%)


Action: 09tvc-c0127016

From
Restaurants > Fast Food
Nn > Chicken McNuggets (麻辣麥樂雞) (100%)

To
Restaurants > Fast Food
McDonald's (麥當勞) > Chicken McNuggets (麻辣麥樂雞) (100%)


Action: 09tvc-c0109030

From
Restaurants > Fast Food
McDonald's (麥當勞) > Red Bean Pie (紅豆批) (0%)

Restaurants > Fast Food
Nn > Chicken McNuggets (麻辣麥樂雞) (100%)

To
Restaurants > Fast Food
McDonald's (麥當勞) > Red Bean Pie (紅豆批) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Chicken McNuggets (麻辣麥樂雞) (100%)

------------------------------------------------------------------------------------------------------

Action: 17rec07140002,17news07143060

From
Non-profit Organization > Charity & Fund Raising Organizations
Pearson > Charity (100%)

To
Education & Training > Tertiary & Executive Education
Pearson Education Distributed Learning > Tertiary & Executive Education (100%)

---------------------------------------------------------------------------------------------------------------

Action: 17ban0726417,17ban0726416,17ban0726415

From
Transportation & Logistics > Public Transportation
MTR Corporation (港鐵) > Events, Sponsorship & Compliments (100%)

To
Transportation & Logistics > Public Transportation
MTR Corporation (港鐵) > Public Transportation (100%)

------------------------------------------------------------------------------------------------------

Action: 17mob0711782,17ban0605732

From
Toiletries & Household > Pesticide & Electronic Insecticide
Familoves > Mosquito Clothing Spray (衣物防蚊噴霧) (100%)

To
Toiletries & Household > Laundry Services / Products
Familoves > Mosquito Soak (衣物防蚊浸洗液) (100%)

Apr 19, 2016

Appearance of McDonald's (麥當勞) ad have been added

Advertiser: McDonald's (麥當勞)
Amendment: Appearance of the following ads have been amended
Result: Adspend of McDonald's (麥當勞) would be affected
Affected Period: 14 Nov 2015 to 11 Dec 2015
Affected Media: MTR

Action:
Ref.no 15pmtr1121412
1. The appearance of 15pmtr1121412 was added due to the unmap of data from log provider.

Jul 8, 2015

Update Time Class

Advertiser: McDonald's (麥當勞),L'Oreal (歐萊雅) - L'Oreal Paris,Warner Bros (華納兄弟 / 華納影片 / 華納影視),Unilever - Comfort (金紡),Galaxy Entertainment Group (銀河娛樂集團),Galaxy Entertainment Group (銀河娛樂集團) - Broadway Macau Hotel and Entertainment,L'Oreal (歐萊雅) - Maybelline,Reckitt Benckiser (利潔時) - Dettol (滴露)
Admendment: Time Class have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
 
Affected Period: 29 五月 2015
 
Affected Media: TVC

May 7, 2014

Brand Updated for McDonald's (麥當勞)

Advertiser: McDonald's (麥當勞)
Admendment: Brand of McDonald's (麥當勞) have been amended
Result: Adspend of Brand would be affected
Affected Period: 01 February 2014 to 28 February 2014
Affected Media: BUS
 
Action: 14bus0225102
 
From
Restaurants > Fast Food
McDonald's (麥當勞) > Fast Food Restaurant (快餐店) (100%)
To
Restaurants > Fast Food
McDonald's (麥當勞) > Extra-Value Meal (超值套餐) (100%)
 
 
-------------------------------
 
Brand Percentage Updated for Investec Asset Management (天達資產管理)
 
Advertiser: Investec Asset Management (天達資產管理)
Admendment: Brand Percentage of Investec Asset Management (天達資產管理) have been amended
Result: Adspend of Brand Percentage would be affected
Affected Period: 01 March 2014 to 30 April 2014
Affected Media: BUS
 
Action: 14bus0301128
 
From
Banking & Investment Services > Asset Management, Mutual Funds & ETF
Investec Asset Management (天達資產管理) > Investec GSF - Global Strategic Equity Fund (天達環球策略基金 - 環球策略股票基金) (50%)
Banking & Investment Services > Asset Management, Mutual Funds & ETF
Investec Asset Management (天達資產管理) > Investec GSF - Global Strategic Managed Fund (天達環球策略基金 - 環球策略管理基金) (50%)
To
Banking & Investment Services > Asset Management, Mutual Funds & ETF
Investec Asset Management (天達資產管理) > Investec GSF - Global Strategic Managed Fund (天達環球策略基金 - 環球策略管理基金) (100%)
 
 

Dec 3, 2013

Brand Updated for Hasbro (孩之寶),McDonald's (麥當勞)

Advertiser: Hasbro (孩之寶),McDonald's (麥當勞)
Admendment: Brand of Hasbro (孩之寶),McDonald's (麥當勞) have been amended
Result: Adspend of Brand would be affected
Affected Period: 05 December 2011 to 11 January 2013
Affected Media: TVC,BANNER,PRINT

Action: 13tvc-c0103011,12tvc-c1221011,12tvc-c1227009,12tvc-c1220030,12tvc-c1208005,12tvc-c1213014,12ban1228402,12ban1213430,12ban1214602,12ban1213946,12ban1213516,12news1228148,12news1221770,12news1128125,11news1231611,11news1219103,11news1216401,11news1212105,11news1209301

From
Toys & Hobbies > Board Games
Hasbro (孩之寶) > Monopoly Board Games (大富翁) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Extra-Value Meal (超值套餐) (100%)

To
Toys & Hobbies > Board Games
Hasbro (孩之寶) > Monopoly Board Games (大富翁) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Extra-Value Meal (超值套餐) (100%)

Action: 11news1230101,11news1205211

From
Toys & Hobbies > Board Games
Hasbro (孩之寶) > Monopoly Board Games (大富翁) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Premium Promotion (100%)

To
Toys & Hobbies > Board Games
Hasbro (孩之寶) > Monopoly Board Games (大富翁) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Extra-Value Meal (超值套餐) (100%)

Nov 28, 2013

Brand Updated for Hasbro (孩之寶),McDonald's (麥當勞)

Advertiser: Hasbro (孩之寶),McDonald's (麥當勞)
Admendment: Brand of Hasbro (孩之寶),McDonald's (麥當勞) have been amended
Result: Adspend of Brand would be affected
Affected Period: 06 December 2012 to 11 January 2013
Affected Media: PRINT,TVC,BANNER

Action: 13news01047022,13tvc-c0103011,12tvc-c1227009,12tvc-c1221011,12tvc-c1220030,12tvc-c1213014,12tvc-c1208005,12ban1213516,12ban1213946,12ban1214602,12ban1213430,12ban1228402,12news1221770,12news1228148

From
Toys & Hobbies > Board Games
Hasbro (孩之寶) > Monopoly Board Games (大富翁) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Extra-Value Meal (超值套餐) (100%)

To
Toys & Hobbies > Board Games
Hasbro (孩之寶) > Monopoly Board Games (大富翁) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Events, Sponsorship & Compliments (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hasbro (孩之寶),McDonald's (麥當勞)

Advertiser: Hasbro (孩之寶),McDonald's (麥當勞)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Hasbro (孩之寶),McDonald's (麥當勞) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 05 December 2011 to 11 January 2013
Affected Media: PRINT

Action: 11news1209301,11news1212105,11news1216401,11news1219103,11news1231611,12news1128125,13news01117061

From
Toys & Hobbies > Board Games
Hasbro (孩之寶) > Monopoly Board Games (大富翁) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Extra-Value Meal (超值套餐) (100%)

To
Toys & Hobbies > Board Games
Hasbro (孩之寶) > Monopoly Board Games (大富翁) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Events, Sponsorship & Compliments (100%)

Action: 11news1205211,11news1230101

From
Toys & Hobbies > Board Games
Hasbro (孩之寶) > Monopoly Board Games (大富翁) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Premium Promotion (100%)

To
Toys & Hobbies > Board Games
Hasbro (孩之寶) > Monopoly Board Games (大富翁) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Events, Sponsorship & Compliments (100%)

Action: 12news0110161

From
Restaurants > Fast Food
McDonald's (麥當勞) > Fast Food Restaurant (快餐店) (100%)

To
Toys & Hobbies > Board Games
Hasbro (孩之寶) > Monopoly Board Games (大富翁) (0%)

Restaurants > Fast Food
McDonald's (麥當勞) > Events, Sponsorship & Compliments (100%)

Oct 22, 2013

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)),Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),McDonald's (麥當勞)

Advertiser: China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)),Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),McDonald's (麥當勞)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)),Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台),McDonald's (麥當勞) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 23 September 2013 to 14 October 2013
Affected Media: RADIO

Action: 13rad-c0930046

From
Banking & Investment Services > Credit Card & Charge Card
China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)) > Credit Cards (100%)

Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Softhard heHA Opera (0%)

To
Banking & Investment Services > Credit Card & Charge Card
China Construction Bank (Asia) / CCB (Asia) (中國建設銀行(亞洲)) > Credit Cards (100%)

Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Softhard Heha Opera (麥當勞麥麥嘻麥麥哈軟硬 Softhard Heha Opera) (0%)

Entertainment > Live Performance & Concerts
McDonald's (麥當勞) > Softhard Heha Opera (麥當勞麥麥嘻麥麥哈軟硬 Softhard Heha Opera) (0%)

Action: 13rad-c0923045

From
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Softhard heHA Opera (100%)

To
Mass Media > Radio Station
Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Softhard Heha Opera (麥當勞麥麥嘻麥麥哈軟硬 Softhard Heha Opera) (50%)

Entertainment > Live Performance & Concerts
McDonald's (麥當勞) > Softhard Heha Opera (麥當勞麥麥嘻麥麥哈軟硬 Softhard Heha Opera) (50%)

Sep 6, 2013

Category / Sub-Category / Brand Updated for McDonald's (麥當勞)

Category / Sub-Category / Brand Updated for McDonald's (麥當勞)
Advertiser: McDonald's (麥當勞)
Admendment: Category / Sub-Category / Brand of McDonald's (麥當勞) have been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: 14 June 2013 to 15 August 2013
Affected Media: SHELTER

Action: 13she0625024

From
Restaurants > Fast Food
McDonald's (麥當勞) > Fast Food Restaurant (快餐店) (100%)

To
Non-profit Organization > Charity & Fund Raising Organizations
McDonald's (麥當勞) > Ronald McDonald House Charities (麥當勞叔叔之家慈善基金) (100%)

Jan 18, 2013

Appearances updated for Swire Properties (太古地產),Uniqlo,Egg Optical Boutique (HK),Hasbro (孩之寶),McDonald's (麥當勞)


Advertiser: Swire Properties (太古地產),Uniqlo,Egg Optical Boutique (HK),Hasbro (孩之寶),McDonald's (麥當勞)
Admendment: Appearances of Swire Properties (太古地產),Uniqlo,Egg Optical Boutique (HK),Hasbro (孩之寶),McDonald's (麥當勞) have been added
Result: Adspend of related advertisers and media would be affected
Affected Period: 30 Nov 2012 to 27 Dec 2012
Affected Media: BUS SHELTER

Action:
12she1204013
12she1204016
12she1204015
12she1204014
Missing appearances of above Ref.no were added due to late arrival data from log provider.

Dec 10, 2012

Brand Updated for McDonald's (麥當勞)


Advertiser: McDonald's (麥當勞)
Admendment: Category / Sub-Category / Brand of McDonald's (麥當勞) have been amended
Result: Brand would be affected
Affected Period: Jun 2012 to Jul 2012
Affected Media: KCRC

Action:
12plr0629207
From
Restaurants > Fast Food
McDonald's (麥當勞) > Ronald McDonald House (麥當勞叔叔之家) (100%)To
Non-profit Organization > Charity & Fund Raising Organizations
McDonald's (麥當勞) > Ronald McDonald House Charities (麥當勞叔叔之家慈善基金) (100%)

Oct 9, 2012

Brand / Brand Percentage Updated for McDonald's (麥當勞)


Advertiser: McDonald's (麥當勞)
Admendment: Brand / Brand Percentage of McDonald's (麥當勞) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 06 Jan 2012 to 10 Jan 2012
Affected Media: BANNER

Action: 12ban0106427
From
Restaurants > Fast Food
McDonald's (麥當勞) > Beef Prosperity Burger (牛肉招財福堡) [Beef Prosperity Burger (牛肉招財漢堡)] (50%)
Restaurants > Fast Food
McDonald's (麥當勞) > French Fries (扭扭薯條) (50%)
To
Restaurants > Fast Food
McDonald's (麥當勞) > Beef Prosperity Burger (牛肉招財福堡) [Beef Prosperity Burger (牛肉招財漢堡)] (50%)
Restaurants > Fast Food
McDonald's (麥當勞) > French Fries (扭扭薯條) (50%)
Restaurants > Fast Food
McDonald's (麥當勞) > Mobile App (麥當勞恭喜你應用程式) (0%)

Aug 1, 2012

Brand Percentage Updated for McDonald's (麥當勞)


Advertiser: McDonald's (麥當勞)
Admendment: Brand Percentage of McDonald's (麥當勞) have been amended
Result: Adspend of Brand Percentage would be affected
Affected Period: 01 June 2012 to 01 August 2012
Affected Media: SHELTER

Action:
12she0605005 
From
Restaurants > Fast Food
McDonald's (麥當勞) > Fast Food Restaurant (快餐店) (33%)
Restaurants > Coffee & Tea Shop
McDonald's (麥當勞) > McCafe (33%)
Non-profit Organization > Charity & Fund Raising Organizations
McDonald's (麥當勞) > Ronald McDonald House Charities (麥當勞叔叔之家慈善基金) (34%)
To
Restaurants > Fast Food
McDonald's (麥當勞) > Fast Food Restaurant (快餐店) (25%)
Restaurants > Coffee & Tea Shop
McDonald's (麥當勞) > McCafe (25%)
Non-profit Organization > Charity & Fund Raising Organizations
McDonald's (麥當勞) > Ronald McDonald House Charities (麥當勞叔叔之家慈善基金) (50%)