Brand updates for Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) & Merck Sharp & Dohme / MSD (美國默沙東藥廠)

Advertiser: Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) & Merck Sharp & Dohme / MSD (美國默沙東藥廠)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Apr 2011 & Mar 2012

Affected Media: Interactive, TVC

Action:

Brands updated from Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) > Foundation (100%) to

Merck Sharp & Dohme / MSD (美國默沙東藥廠) > Propecia (保康絲) (100%)

Subcategory of Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) & Hong Kong Specialist Care Foundation / HKSCF (香港專科醫護基金) amended

Advertiser: Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) & Hong Kong Specialist Care Foundation / HKSCF (香港專科醫護基金)

Amendment: Subcategory amended

Result: Adspend of related subcategories would be affected

Action:

Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) > Charity & Fund Raising Organization

Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) > HKPCF Smoking Cessation Alliance / SCA (香港基層醫護基金戒煙聯盟)

Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) > E-Morion Alliance (情緒動力聯盟)

Hong Kong Specialist Care Foundation / HKSCF (香港專科醫護基金) > Fund Raising Organization

Sub-categories updated from Non-profit Organization -> Charity & Fund Raising Organizations

to Pharmaceuticals & Healthcare -> Healthcare Services