Sub-Category / Brand Updated for Estee Lauder Companies - Estee Lauder (雅詩蘭黛) / L'Oreal (歐萊雅) - Lancome (蘭蔻)

Sub-Category / Brand Updated for Estee Lauder Companies - Estee Lauder (雅詩蘭黛)

Advertiser: Estee Lauder Companies - Estee Lauder (雅詩蘭黛)

Admendment: Sub-Category / Brand of Estee Lauder Companies - Estee Lauder (雅詩蘭黛) have been amended

Result: Adspend of Sub-Category / Brand would be affected

Affected Period: 31 December 2016 to 27 January 2017

Affected Media: AIRPORT


Action: 16apt1231501

From
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder Companies - Estee Lauder (雅詩蘭黛) > Advanced Night Repair Synchronized Recovery Complex II (升級再生基因修護露) (34%)

Cosmetics & Skincare > Facial Moisturizers
Estee Lauder Companies - Estee Lauder (雅詩蘭黛) > Micro Essence (微精華原生液) (33%)

Cosmetics & Skincare > Facial Moisturizers
Estee Lauder Companies - Estee Lauder (雅詩蘭黛) > Revitalizing Supreme Global Anti-Aging Creme (新生活膚全能面霜) (33%)

To
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder Companies - Estee Lauder (雅詩蘭黛) > Advanced Night Repair Synchronized Recovery Complex II (升級再生基因修護露) (33%)

Cosmetics & Skincare > Eye Moisturizers
Estee Lauder Companies - Estee Lauder (雅詩蘭黛) > Advanced Night Repair Eye Synchronized Complex II (升級再生基因修護眼霜) (33%)

Cosmetics & Skincare > Sheet Masks
Estee Lauder Companies - Estee Lauder (雅詩蘭黛) > Advanced Night Repair Concentrated Recovery Eye Mask (再生基因瞬亮修護眼膜) (34%)


------------------------------------------------

Sub-Category / Brand Updated for L'Oreal (歐萊雅) - Lancome (蘭蔻)

Advertiser: L'Oreal (歐萊雅) - Lancome (蘭蔻)

Admendment: Sub-Category / Brand of L'Oreal (歐萊雅) - Lancome (蘭蔻) have been amended

Result: Adspend of Sub-Category / Brand would be affected

Affected Period: 31 December 2016 to 27 January 2017

Affected Media: AIRPORT


Action: 16apt1231502

From
Cosmetics & Skincare > Foundation & Base
L'Oreal (歐萊雅) - Lancome (蘭蔻) > Blanc Expert Cushion Compact (瞬白亮肌氣墊粉底) (100%)

To
Cosmetics & Skincare > Cosmetics (Lip)
L'Oreal (歐萊雅) - Lancome (蘭蔻) > L' Absolu Rouge (菁純柔潤唇膏) (100%)

-----------------------------------------------------

Appearance update for L'Oreal (歐萊雅) - Lancome (蘭蔻)

Advertiser: L'Oreal (歐萊雅) - Lancome (蘭蔻)
Amendment: Updated appearance
Result: L'Oreal (歐萊雅) - Lancome (蘭蔻) would be affected
Affected Period: 31 DEC 16 - 27 Jan 17

Affected Media: Airport

Action:
Ref.no.16apt0416204,16apt0416205,16apt1231208,16apt1231209

Some appearances of 16apt0416204,16apt0416205 have been moved to Ref no.16apt1231208,16apt1231209.



From
L'Oreal (歐萊雅) - Lancome (蘭蔻)
> Blanc Expert Cushion Compact (瞬白亮肌氣墊粉底) (100%)
To
L'Oreal (歐萊雅) - Lancome (蘭蔻)
> L' Absolu Rouge (菁純柔潤唇膏) (100%)

Airport Update

Sub-Category / Brand Updated for Ma Pak Leung (馬百良)

Advertiser: Ma Pak Leung (馬百良)
Admendment: Sub-Category / Brand of Ma Pak Leung (馬百良) have been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: 27 August 2016 to 25 November 2016
Affected Media: AIRPORT

Action: 16apt0827204

From
Pharmaceuticals & Healthcare > Pharmaceutical Products
Ma Pak Leung (馬百良) > Ma Pak Leung Range Products (產品系列) (100%)
To
Pharmaceuticals & Healthcare > Renal
Ma Pak Leung (馬百良) > Cow Wong Pill (清心牛黃丸) (100%)


------------------------------------------------------------

Sub-Category / Brand Updated for Ma Pak Leung (馬百良)

Advertiser: Ma Pak Leung (馬百良)
Admendment: Sub-Category / Brand of Ma Pak Leung (馬百良) have been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: 27 August 2016 to 25 November 2016
Affected Media: AIRPORT

Action: 16apt0827205

From
Pharmaceuticals & Healthcare > Pharmaceutical Products
Ma Pak Leung (馬百良) > Ma Pak Leung Range Products (產品系列) (100%)
To
Pharmaceuticals & Healthcare > Male Products
Ma Pak Leung (馬百良) > Viga-Pro (海狗丸) (100%)

------------------------------------------------------------

Sub-Category / Brand / Brand Percentage Updated for Richemont - Piaget (伯爵)

Advertiser: Richemont - Piaget (伯爵)
Admendment: Sub-Category / Brand / Brand Percentage of Richemont - Piaget (伯爵) have been amended
Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 03 September 2016 to 04 November 2016
Affected Media: AIRPORT

Action: 16apt0903206

From
Jewellery, Watches & Luxury Products > Jewellery
Richemont - Piaget (伯爵) > Jewellery (100%)
To
Jewellery, Watches & Luxury Products > Jewellery
Richemont - Piaget (伯爵) > Jewellery (50%)
Jewellery, Watches & Luxury Products > Watch & Clock
Richemont - Piaget (伯爵) > Watches (50%)

------------------------------------------------------------

Sub-Category / Brand Updated for FTLife (富通保險) [Ageas (富通保險)]

Advertiser: FTLife (富通保險) [Ageas (富通保險)]
Admendment: Sub-Category / Brand of FTLife (富通保險) [Ageas (富通保險)] have been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: 17 September 2016 to 14 October 2016
Affected Media: AIRPORT

Action: 16apt0917202

From
Insurance > Events, Sponsorship & Compliments
FTLife (富通保險) [Ageas (富通保險)] > FTLife A Classic Tour Jacky Cheung (富通保險呈獻學友‧經典世界巡迴演唱會-香港站) (0%)
Entertainment > Live Performance & Concerts
Universal Music (環球音樂 / 環球唱片) > FTLife A Classic Tour Jacky Cheung (富通保險呈獻學友‧經典世界巡迴演唱會-香港站) (100%)
To
Insurance > Corporate Image
FTLife (富通保險) [Ageas (富通保險)] > Corporate Image (100%)


------------------------------------------------------------

Sub-Category / Brand Updated for Shiseido Group - Shiseido (資生堂)

Advertiser: Shiseido Group - Shiseido (資生堂)
Admendment: Sub-Category / Brand of Shiseido Group - Shiseido (資生堂) have been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: 01 October 2016 to 25 November 2016
Affected Media: AIRPORT

Action: 16apt1001507

From
Cosmetics & Skincare > Foundation & Base
Shiseido Group - Shiseido (資生堂) > Synchro Skin Glow Cushion Compact (智能感應潤澤氣墊粉底) (100%)
To
Cosmetics & Skincare > Facial Moisturizers
Shiseido Group - Shiseido (資生堂) > Ultimune Power Infusing Concentrate (紅妍肌活精華) (100%)


------------------------------------------------------------

Brand / Brand Percentage Updated for Shiseido Group - Shiseido (資生堂)

Advertiser: Shiseido Group - Shiseido (資生堂)
Admendment: Brand / Brand Percentage of Shiseido Group - Shiseido (資生堂) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 03 September 2016 to 25 November 2016
Affected Media: AIRPORT


Action: 16apt0903207

From
Cosmetics & Skincare > Facial Moisturizers
Shiseido Group - Shiseido (資生堂) > Ultimune Power Infusing Concentrate (紅妍肌活精華) (100%)
To
Cosmetics & Skincare > Facial Moisturizers
Shiseido Group - Shiseido (資生堂) > Ultimune Power Infusing Concentrate (紅妍肌活精華) (50%)
Cosmetics & Skincare > Facial Moisturizers
Shiseido Group - Shiseido (資生堂) > Vital-Perfection Sculpting Lift Cream (50%)

------------------------------------------------------------------



Appearance update for ICBC - Industrial and Commercial Bank of China (Asia) / ICBC (Asia) (工銀亞洲)/ Hongkong Airlines (香港航空)

Advertiser: ICBC - Industrial and Commercial Bank of China (Asia) / ICBC (Asia) (工銀亞洲)/ Hongkong Airlines (香港航空)
Amendment: Updated appearance
Result: ICBC - Industrial and Commercial Bank of China (Asia) / ICBC (Asia) (工銀亞洲)/ Hongkong Airlines (香港航空) would be affected
Affected Period: 8 Oct 2016 to 4 Nov 2016
Affected Media: Airport

Action:
Ref.no. 16apt0416213 / Ref.no.16apt0416211
Some appearances of 16apt0416213 have been moved to Ref no.16apt0416211


From
ICBC - Industrial and Commercial Bank of China (Asia) / ICBC (Asia) (工銀亞洲)
> ICBC Hong Kong Airline Visa Platinum Card (工銀亞洲香港航空白金威士卡) (100%)
Hongkong Airlines (香港航空)
> Airline (0%)
To
ICBC - Industrial and Commercial Bank of China / ICBC (中國工商銀行)
> Corporate Image (100%)



------------------------------------------------------------------



Appearance update for Estee Lauder Companies - Estee Lauder (雅詩蘭黛)

Advertiser: Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
Amendment: Updated appearance
Result: Estee Lauder Companies - Estee Lauder (雅詩蘭黛) would be affected
Affected Period: 1 Oct 2016 to 4 Nov 2016
Affected Media: Airport

Action:
Ref.no. 16apt0416208 / Ref.no.16apt1001214
Some appearances of 16apt0416208 have been moved to Ref no.16apt1001214


From
Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
> Advanced Night Repair Concentrated Recovery Poweroul Mask (銀箔修護面膜) (34%)
Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
> Advanced Night Repair Synchronized Recovery Complex II (升級再生基因修護露) (33%)
Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
> Micro Essence (微精華原生液) (33%)
To
Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
> Advanced Night Repair Synchronized Recovery Complex II (升級再生基因修護露) (34%)
Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
> Micro Essence (微精華原生液) (33%)
Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
> Revitalizing Supreme Global Anti-Aging Creme (新生活膚全能面霜) (33%)


------------------------------------------------------------------



Appearance update for Estee Lauder Companies - Estee Lauder (雅詩蘭黛)

Advertiser: Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
Amendment: Updated appearance
Result: Estee Lauder Companies - Estee Lauder (雅詩蘭黛) would be affected
Affected Period: 1 Oct 2016 to 4 Nov 2016
Affected Media: Airport

Action:
Ref.no. 16apt0702202 / Ref.no.16apt1001215
Some appearances of 16apt0702202 have been moved to Ref no.16apt1001215


From
Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
> Advanced Night Repair Concentrated Recovery Poweroul Mask (銀箔修護面膜) (34%)
Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
> Advanced Night Repair Synchronized Recovery Complex II (升級再生基因修護露) (33%)
Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
> Micro Essence (微精華原生液) (33%)

To
Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
> Advanced Night Repair Synchronized Recovery Complex II (升級再生基因修護露) (34%)
Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
> Micro Essence (微精華原生液) (33%)
Estee Lauder Companies - Estee Lauder (雅詩蘭黛)
> Revitalizing Supreme Global Anti-Aging Creme (新生活膚全能面霜) (33%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Coach, Nin Jiom Medicine Manufactory Hong Kong (香港京都念慈菴總廠), Estee Lauder Companies - Estee Lauder (雅詩蘭黛)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Coach

 

Advertiser: Coach

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Coach have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 27 December 2014 to 16 January 2015

Affected Media: AIRPORT

 

Action: 14apt1230003

 

From

Fashion, Accessories & Eyewear > Women's Fashion

Coach > Women's Fashion (100%)

To

Fashion, Accessories & Eyewear > Bags

Coach > Bags (50%)

Fashion, Accessories & Eyewear > Women's Fashion

Coach > Women's Fashion (50%)

 

 

 

 

-------------------------------------------------------

 

Appearance of Nin Jiom Medicine Manufactory Hong Kong (香港京都念慈菴總廠)   ad have been added

 

Advertiser:  Nin Jiom Medicine Manufactory Hong Kong (香港京都念慈菴總廠)

Amendment: Appearance of the following ads have been amended

Result: Adspend of Nin Jiom Medicine Manufactory Hong Kong (香港京都念慈菴總廠)   would be affected

Affected Period: Dec-27-2014 to Jan-2-2015

Affected Media: MTR

 

Action:

Ref.no 14pmtr1230401

1. The appearance of 14pmtr1230401  was added due to the late arrival of data from log provider.

 

---------------------------------------------------------

 

Appearance update for Estee Lauder Companies - Estee Lauder (雅詩蘭黛) 

  

Advertiser: Estee Lauder Companies - Estee Lauder (雅詩蘭黛) 

Amendment: Updated appearance

Result: Estee Lauder Companies - Estee Lauder (雅詩蘭黛)    would be affected

Affected Period: 6 Dec 2014 to 19 Dec 2014

Affected Media: Airport

 

Action:

Ref.no. 14apt0708002  / Ref.no.  14apt1202005

ALL appearances of 14apt0708002  have been moved to Ref no. 14apt1202005  

 

 

From

Estee Lauder Companies - Estee Lauder (雅詩蘭黛) 

> Advanced Night Repair Eye Serum Infusion (全效眼底導入基因修護精華露) (50%)

Estee Lauder Companies - Estee Lauder (雅詩蘭黛) 

> Advanced Night Repair Eye Synchronized Complex II (升級再生基因修護眼霜) (50%)

 

To

Estee Lauder Companies - Estee Lauder (雅詩蘭黛) 

> Revitalizing Supreme Global Anti-Aging Creme (新生活膚全能面霜) (100%)

Appearance update for Estee Lauder Companies - Estee Lauder (雅詩蘭黛)

Advertiser:Estee Lauder Companies - Estee Lauder (雅詩蘭黛)  

Amendment: Updated appearance

Result: Estee Lauder Companies - Estee Lauder (雅詩蘭黛)   would be affected

Affected Period: Mar 2013 to Jun 2013 

Affected Media: AIRPORT

 

Action:

Ref.no. 13apt0205507  / Ref.no. 13apt0401501

Some appearances of 13apt0205507   have been moved to Ref no. 13apt0401501 .

 

 

From

Estee Lauder Companies - Estee Lauder (雅詩蘭黛) 

> Advanced Night Repair Synchronized Recovery Complex (升級特潤基因修護露) (50%)

Estee Lauder Companies - Estee Lauder (雅詩蘭黛) 

> Advanced Night Repair Eye Serum Infusion (全效眼底導入基因修護精華露) (50%)

To

Estee Lauder Companies - Estee Lauder (雅詩蘭黛) 

> CyberWhite HD Advanced Spot Correcting Essence (高清亮白淡斑精華) (34%)

Estee Lauder Companies - Estee Lauder (雅詩蘭黛) 

> CyberWhite Brilliant Cells Full Spectrum Brightening Moisture Creme (全能細胞亮白保濕霜) (33%)

Estee Lauder Companies - Estee Lauder (雅詩蘭黛) 

> CyberWhite HD Advanced Spot Correcting Moisture Lotion (高清亮白淡斑化妝水) (33%)

Category / Sub-Category / Brand Updated for Estee Lauder (雅詩蘭黛)

Advertiser: Estee Lauder (雅詩蘭黛)
Admendment: Category / Sub-Category / Brand of Estee Lauder (雅詩蘭黛) have been amended
Result: Adspend of Category / Sub-Category / Brand would be affected
Affected Period: 01 September 2009 to 01 November 2010
Affected Media: PRINT,TVC
 
Action:
10jmen1101031
10exp1016107
10marie1001080
10jess1001137
10jess1001119
10jc1001042
10exp0925109
10jmen0901026
10marie0901078
10exp0821103
09jmen1101018
09marie1101048
09jc1101047
09cable-c1009001
09exp1003107
09jmen1001016
09marie1001095
09exp0919107
09esq0901064
09marie0901031
From
Cosmetics & Skincare > Facial & Eye Care Products
Estee Lauder (雅詩蘭黛) > Events, Sponsorship & Compliments (100%)
To
Pharmaceuticals & Healthcare > Healthcare Services
Estee Lauder (雅詩蘭黛) > Breast Cancer Awareness Campaign (關注乳癌運動) (100%)

Sub-Category / Brand Updated for Estee Lauder (雅詩蘭黛)

Advertiser: Estee Lauder (雅詩蘭黛)
Admendment: Sub-Category / Brand of Estee Lauder (雅詩蘭黛) have been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: 01 July 2012 to 17 August 2012
Affected Media: MTR,PRINT

Action:
12fmtr0724123
12cos0701101
From
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder (雅詩蘭黛) > Optimizer Pore Minimizing Boosting Lotion (細緻毛孔再生活膚水) (33%)
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder (雅詩蘭黛) > Optimizer Anti-Wrinkle / Lifting Boosting Lotion (抗皺/提升再生活膚水) (34%)
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder (雅詩蘭黛) > Optimizer Intensive Hydration Boosting Lotion (水潤嫩肌再生活膚水) (33%)
To
Cosmetics & Skincare > Cleansers & Toners
Estee Lauder (雅詩蘭黛) > Optimizer Intensive Boosting Lotion Even Skintone + Hydration (水潤亮肌再生精華水) (33%)
Cosmetics & Skincare > Cleansers & Toners
Estee Lauder (雅詩蘭黛) > Optimizer Intensive Boosting Lotion Pore Minimizing + Refining (細緻毛孔再生精華水) (33%)
Cosmetics & Skincare > Cleansers & Toners
Estee Lauder (雅詩蘭黛) > Optimizer Intensive Boosting Lotion Anti-Wrinkle + Lifting (抗皺緊膚再生精華水) (34%)
 
Action:
12next0712101
12sud0706101
From
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder (雅詩蘭黛) > Optimizer Pore Minimizing Boosting Lotion (細緻毛孔再生活膚水) (17%)
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder (雅詩蘭黛) > Optimizer Anti-Wrinkle / Lifting Boosting Lotion (抗皺/提升再生活膚水) (40%)
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder (雅詩蘭黛) > Advanced Night Repair Synchronized Recovery Complex (升級特潤基因修護露) (25%)
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder (雅詩蘭黛) > Optimizer Intensive Hydration Boosting Lotion (水潤嫩肌再生活膚水) (18%)
To
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder (雅詩蘭黛) > Advanced Night Repair Synchronized Recovery Complex (升級特潤基因修護露) (25%)
Cosmetics & Skincare > Cleansers & Toners
Estee Lauder (雅詩蘭黛) > Optimizer Intensive Boosting Lotion Even Skintone + Hydration (水潤亮肌再生精華水) (18%)
Cosmetics & Skincare > Cleansers & Toners
Estee Lauder (雅詩蘭黛) > Optimizer Intensive Boosting Lotion Pore Minimizing + Refining (細緻毛孔再生精華水) (17%)
Cosmetics & Skincare > Cleansers & Toners
Estee Lauder (雅詩蘭黛) > Optimizer Intensive Boosting Lotion Anti-Wrinkle + Lifting (抗皺緊膚再生精華水) (40%)

Sub-Category Updated for Estee Lauder (雅詩蘭黛)

Amendment: Sub-Category of Estee Lauder (雅詩蘭黛) have been amended
Result: Adspend of related Sub-Category with same % for the brand would be affected
Affected Period: May, 2012
Affected Media: Print

Action:
12ban0511928

From
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder (雅詩蘭黛) > DayWear Anti-Oxidant BB Cream
To
Cosmetics & Skincare > Foundation & Base
Estee Lauder (雅詩蘭黛) > DayWear Anti-Oxidant BB Cream

Brand amendment for Estee Lauder (雅詩蘭黛)

Advertiser: Estee Lauder (雅詩蘭黛)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: May 2012
Affected Media: Airport

Action:12apt0403511 
Estee Lauder (雅詩蘭黛) > CyberWhite Brilliant Cells Full Spectrum Brightening Essence (全能細胞亮白精華) (34%)
Estee Lauder (雅詩蘭黛) > CyberWhite Brilliant Cells Full Spectrum Brightening Moisture Creme (全能細胞亮白保濕霜) (33%)
Estee Lauder (雅詩蘭黛) > CyberWhite Brilliant Cells Night Full Spectrum Brightening Moisture Cream (全能細胞亮白盈潤晚霜) (33%)
to
Estee Lauder (雅詩蘭黛) > Advanced Night Repair Synchronized Recovery Complex (升級特潤基因修護露) (100%)

Appearance update for Estee Lauder (雅詩蘭黛)

Advertiser: Estee Lauder (雅詩蘭黛)
Amendment: Updated appearance
Result: Adspend of related ad and media would be affected
Affected Period: Jan 2012 to Mar 2012
Affected Media: Airport

Action:
The appearance of 12apt0103501 has been moved to 12apt0128502
Brand updated from Estee Lauder (雅詩蘭黛) > Resilience Lift Firming/Sculpting Moisturizers (彈性緊實活顏柔膚滋潤霜) (100%)
to
Estee Lauder (雅詩蘭黛) > Advanced Night Repair Synchronized Recovery Complex (升級特潤基因修護露) (100%)

Brand updates for Estee Lauder (雅詩蘭黛)/ Bank Consortium Trust / BCT (銀聯信託)

Advertiser: Estee Lauder (雅詩蘭黛)/ Bank Consortium Trust / BCT (銀聯信託)

Amendment: Brand updates

Result: Adspend of related ad and media would be affected

Action:

1. 12tmtr-c0131014

Estee Lauder (雅詩蘭黛) > Cosmetics (化妝品) (100%) to Estee Lauder (雅詩蘭黛) > Advanced Night Repair Synchronized Recovery Complex (升級特潤基因修護露) (100%)

2.12tmtr-c0131006

Bank Consortium Trust / BCT (銀聯信託) > Corporate Image (100%) to Bank Consortium Trust / BCT (銀聯信託) > Events, Sponsorship & Compliments (100%)

Subcategory of Estee Lauder (雅詩蘭黛) has been amended

Advertiser: Estee Lauder (雅詩蘭黛)

Amendment: Subcategory amended

Result: Adspend of related subcategories would be affected

Action:

Estee Lauder (雅詩蘭黛) > Cyber White EX Extra Intensive UV Protector (突破亮白全效防曬隔離霜)

Category updated from Cosmetics & Skincare -> Facial Moisturizers to Cosmetics & Skincare -> Sunblock

Brands for Estee Lauder ad have been amended

Advertiser: Estee Lauder

Amendment: Brands of the following ad have been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Jan 2012

Affected Media: MTR

Action:

12pmtr0131022

1. Brand updated from Estee Lauder Companies - Clinique (倩碧)

> Moisture Surge Intense Skin Fortifying Hydrator (滋潤高效水嫩保濕霜) (100%) to Estee Lauder Companies - Clinique (倩碧) > Even Better Clinical Dark Spot Corrector (勻淨科研淡斑精華) (100%)