Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),P&G (寶潔) - Crest (佳齒),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧)
Advertiser: P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),P&G (寶潔) - Crest (佳齒),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧)
Admendment: Brand / Brand Percentage of P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),P&G (寶潔) - Crest (佳齒),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 21 October 2005 to 23 December 2007
Affected Media: PRINT,TVC
Action:
news102105511,
news102105308,
news083106817
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stages Toothbrush (兒童牙刷) (100%)
Action:
tvbw010306009,
news060106968,
news062207632
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (100%)
Action:
news011306838
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (50%)
Action:
news030306122,
news041307636
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (100%)
Action:
news033106855
From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Cavity Prevention Toothpaste (防蛀修護牙膏) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Cavity Prevention Toothpaste (防蛀修護牙膏) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Artica Toothbrush (美白牙刷) (50%)
Action:
news040306622
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Artica Toothbrush (美白牙刷) (100%)
Action:
news052606820
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)
Action:
news052606835
From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)
Action:
news053006673,
news060206829,
news031607635,
tvc-c072307012,
tvc-c073007002,
tvbw080607012,
tvc-c080607011,
tvc-c081307029,
tvc-c081007028,
tvc-c081007012,
news081707040,
tvc-c081307010,
tvbw081307006,
tvc-c091707007,
tvc-c091707006,
tvc-c100807018,
news082507622,
news082407047,
tvbw090307009,
tvbw121707004,
news120707051
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)
Action:
news060206830
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
Action:
news061606829
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
Action:
news030207634,
news060807517,
news060807690
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (100%)
Action:
news050407615
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Plus (Indicator Plus顯示型軟毛牙刷) (100%)
Action:
news060807644
From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Tooth & Oral Products (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (100%)
Action:
baby060107007
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stages Toothpaste (兒童牙膏) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stages Toothbrush (兒童牙刷) (50%)
Action:
news061807076,
news061807955,
news061507631,
news061507604
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (100%)
Action:
news061607616
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (100%)
Action:
news062207631
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Tooth & Oral Products (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Tooth & Oral Products (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (100%)
Action:
news081007029
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (50%)
Action:
news081007971
From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (50%)
Action:
news101207035
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Plus (Indicator Plus顯示型軟毛牙刷) (33%)
Action:
news102907808
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
Action:
news112307047
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Plus (Indicator Plus顯示型軟毛牙刷) (50%)
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Maxim's Caterer (美心集團)
Advertiser: P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Maxim's Caterer (美心集團)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Maxim's Caterer (美心集團) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 07 October 2005 to 06 February 2010
Affected Media: PRINT,TVC
Action:
news120707052
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (50%)
Action:
news020108626
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (34%)
Action:
fb021808101
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (100%)
Action:
09tvc-c0105020,
08tvc-c1107016,
08tvc-c0915011,
08tvc-c0818003,
08os0506001,
08tvc-c0505010,
08news1017654,
08sud0523013,
08next0515108,
08next0619111,
08next0605114,
08tvc-c1017011,
09news0109682,
09news0123041,
09news0306057,
09news0206024
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action:
08news0704940,
08news0509662
From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action:
08news0620868
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action:
08news0509676
From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action:
08news0509663
From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action:
08tvc-c1103037,
09sud0612006
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Battery Electrical Toothbrush (百靈Oral-B電池電動牙刷) (100%)
Action:
news100705002
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Artica Toothbrush (美白牙刷) (100%)
Action:
news092006052,
09news0403057
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)
Action:
09news0109058
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (100%)
Action:
09news0116680
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (100%)
Action:
09news0424046,
09tvc-c0424009,
09news0626022
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (100%)
Action:
09news0619058
From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (100%)
Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Winner Food Products (永南食品),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Whisper (護舒寶),P&G (寶潔) - Pampers (幫寶適),Maxim's Caterer (美心集團),Golden Resources Development (金源米業),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Kraft (卡夫),Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)
Advertiser: P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Winner Food Products (永南食品),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Whisper (護舒寶),P&G (寶潔) - Pampers (幫寶適),Maxim's Caterer (美心集團),Golden Resources Development (金源米業),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Kraft (卡夫),Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)
Admendment: Brand / Brand Percentage of P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Winner Food Products (永南食品),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Whisper (護舒寶),P&G (寶潔) - Pampers (幫寶適),Maxim's Caterer (美心集團),Golden Resources Development (金源米業),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Kraft (卡夫),Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 09 July 2009 to 14 October 2012
Affected Media: PRINT,TVC,BANNER
Action:
09news0709139,
09news0709057,
09tvc-c0803004,
09news1120207,
09news0925566,
09news0918210,
10tvbw0111013,
10tvc-c0111018,
10news0226696,
10news0122545,
10sud0122005,
10sud0129003,
10os0223013,
10news0203163,
10news0129235,
10tvc-c0222022,
10ban0422415,
10ban0419710,
10news0414009,
10next0527018,
10east0623012,
10sud0416005,
10tvbw0621006,
10tvbw0329107
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (100%)
Action:
09news1127168
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action:
10news0115187
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (100%)
Action:
10news0408903,
10news0401008,
10news0331302,
10news0326225,
10news0325172
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Super Thin Toothbrush (顯示型纖細刷毛牙刷) (100%)
Action:
10news0513470,
10news0618580,
10news0514255,
10tvbw0607008
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Sensitive Advantage Toothbrush (敏感牙齒專用牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Super Thin Toothbrush (顯示型纖細刷毛牙刷) (50%)
Action:
10news0520646,
10news0514650
From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (纖毛牙刷) (100%)
Action:
10news0611638,
10news0604205,
10news0603470
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (25%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (25%)
Action:
10news0625427
From
Food > Noodles, Instant Congee & Rice Boxes
Winner Food Products (永南食品) > Doll Noodle / Doll Bowl Noodle (公仔麵 / 公仔碗麵) (0%)
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
Toiletries & Household > Feminine Care
P&G (寶潔) - Whisper (護舒寶) > Fresh Instant Clean Series Napkins (清新瞬潔系列衛生巾) (50%)
Toiletries & Household > Baby Products
P&G (寶潔) - Pampers (幫寶適) > Premium Care Diapers (特級棉柔紙尿片) (0%)
Toiletries & Household > Hand Wash
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > First Choice Hand Wash (首選牌洗手液) (0%)
To
Food > Noodles, Instant Congee & Rice Boxes
Winner Food Products (永南食品) > Doll Noodle / Doll Bowl Noodle (公仔麵 / 公仔碗麵) (0%)
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Feminine Care
P&G (寶潔) - Whisper (護舒寶) > Fresh Instant Clean Series Napkins (清新瞬潔系列衛生巾) (50%)
Toiletries & Household > Baby Products
P&G (寶潔) - Pampers (幫寶適) > Premium Care Diapers (特級棉柔紙尿片) (0%)
Toiletries & Household > Hand Wash
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > First Choice Hand Wash (首選牌洗手液) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (50%)
Action:
10news0702605
From
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Restaurants (食肆) (0%)
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Food > Rice
Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Restaurants (食肆) (0%)
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Food > Rice
Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)
Action:
10ban0710218,
10ban0712122,
10tvc-c0712022,
10tvc-c1004044,
10next0729021,
10tvc-c0724025,
10ban0802160,
10ban0803802
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)
Action:
10jmen0801013
From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)
Action:
10news0723096
From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Food > Biscuit & Cookies
Kraft (卡夫) > Ritz (利是) (0%)
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered Bank Platinum Credit Cards (渣打銀行白金信用卡) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Food > Biscuit & Cookies
Kraft (卡夫) > Ritz (利是) (0%)
Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered Bank Platinum Credit Cards (渣打銀行白金信用卡) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)
Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧)
Advertiser: P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧)
Admendment: Brand / Brand Percentage of P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 12 August 2010 to 02 March 2011
Affected Media: PRINT,BANNER
Action:
10next0812022,
11news0121556,
11news0130437,
11news0128495
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向超柔軟刷毛牙刷) (33%)
Action:
10week0816021
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (50%)
Action:
10esq0901052
From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action:
10news0910203,
10news0924186,
10news0916604
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Sensitive Advantage Toothbrush (敏感牙齒專用牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Super Thin Toothbrush (顯示型纖細刷毛牙刷) (50%)
Action:
10news0920146,
10east0929009,
10sud1210009,
10os1130016
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stages Toothbrush (兒童牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (50%)
Action:
10ban1011110,
10ban1011132
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)
Action:
10next1014011,
10next1104004,
10eat1029019,
10news1110171,
11news0222431,
10news1012244,
10next1111017
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action:
10east1020108
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向超柔軟刷毛牙刷) (50%)
Action:
10par1201010,
10news1125546,
10tvbw1122015,
10sud0917015
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stages Toothbrush (兒童牙刷) (100%)
Action:
11tvbw0110018,
11east0112011,
11news0112181,
11ban0110611,
11ban0110312,
11news0124477
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush Series (全接觸牙刷系列) (100%)
Action:
11eat0114025,
11tvbw0207003,
11news0210022,
11um0218006,
11eat0211009
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (全接觸全面口腔潔淨牙刷) (100%)
Action:
11eat0114101
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (全接觸全面口腔潔淨牙刷) (50%)
Action:
11ban0124623,
11ban0124622
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush Series (全接觸牙刷系列) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (全接觸全面口腔潔淨牙刷) (100%)
Action:
11news0131524,
11news0122221
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (全接觸全面口腔潔淨牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (全接觸抗菌刷毛牙刷) (33%)
Action:
11par0201006
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stages Toothbrush (兒童牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush Series (全接觸牙刷系列) (50%)
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),UA Cinemas,TuttiMelon,Hang Seng Bank (恒生銀行),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Ivory (愛得利),LG Household & Health Care,Lion (獅王) - Systema (適齒美),Johnson & Johnson - Listerine (李施德林),Manuka Health (蜜紐康[蜜盈康]),Sports House (運動家),Buro Clean
Advertiser: P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),UA Cinemas,TuttiMelon,Hang Seng Bank (恒生銀行),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Ivory (愛得利),LG Household & Health Care,Lion (獅王) - Systema (適齒美),Johnson & Johnson - Listerine (李施德林),Manuka Health (蜜紐康[蜜盈康]),Sports House (運動家),Buro Clean
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),UA Cinemas,TuttiMelon,Hang Seng Bank (恒生銀行),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Ivory (愛得利),LG Household & Health Care,Lion (獅王) - Systema (適齒美),Johnson & Johnson - Listerine (李施德林),Manuka Health (蜜紐康[蜜盈康]),Sports House (運動家),Buro Clean have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 21 March 2011 to 05 March 2012
Affected Media: PRINT,BANNER,TVC
Action:
11news0321022
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (超細毛深層清潔牙刷) (100%)
Action:
11news0404602,
11east0427109,
11tvbw0411013,
11ban0516302,
11ban0516804,
11ban0530302,
11ban0530301,
11sud0527003
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (全接觸抗菌刷毛牙刷) (33%)
Action:
11news0511173
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Anti-Cavity Fluoride Rinse (健康專家防蛀含氟漱口水) (50%)
Action:
11week0711013,
11ban0718329,
11ban0718305,
11ban0718304,
11ban0720127,
11tvc-c0711016,
11east0831007,
11road-c0812004,
11tvc-c0808008,
11news0803089,
11east0720014,
11news0719052,
11um0916104,
11um1014113,
11sud0930003,
11um0930114,
11news0920921,
11news0920339,
11news0920672,
11road-c0916005,
11east0803010,
11os1213011,
11par1201010,
11east1207008,
11tvbw1205026,
11um1202024,
11next1201011
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action:
11os0906006
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)
Food > Ice-Cream
TuttiMelon > Ice-Cream (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action:
11ban0720123,
11ban0720122,
11ban0720105
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (50%)
Action:
11east0817009
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (50%)
Action:
11news0909600,
11news0819911,
11news0826379,
11news0812550,
11news0805070
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action:
11news0916624
From
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Credit Cards (信用卡) (0%)
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)
Toiletries & Household > Laundry Services / Products
Ivory (愛得利) > Laundry Services / Products (洗潔精) (0%)
To
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Credit Cards (信用卡) (0%)
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)
Toiletries & Household > Laundry Services / Products
Ivory (愛得利) > Laundry Services / Products (洗潔精) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (33%)
Action:
11news0920928
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
LG Household & Health Care > Toothpaste (竹鹽牙膏系列) (34%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Tooth & Oral Products (33%)
To
Toiletries & Household > Tooth & Oral Products
LG Household & Health Care > Toothpaste (竹鹽牙膏系列) (34%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Tooth & Oral Products (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (33%)
Action:
11news0920925
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
Johnson & Johnson - Listerine (李施德林) > Listerine Mouthwash (李施德林漱口水) (33%)
Toiletries & Household > Tooth & Oral Products
Manuka Health (蜜紐康[蜜盈康]) > NZ Propolis & Manuka Toothpaste (麥蘆卡蜂蜜蜂膠牙膏) (33%)
To
Toiletries & Household > Tooth & Oral Products
Johnson & Johnson - Listerine (李施德林) > Listerine Mouthwash (李施德林漱口水) (33%)
Toiletries & Household > Tooth & Oral Products
Manuka Health (蜜紐康[蜜盈康]) > NZ Propolis & Manuka Toothpaste (麥蘆卡蜂蜜蜂膠牙膏) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (34%)
Action:
11news0923352
From
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Credit Cards (信用卡) (0%)
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)
Toiletries & Household > Laundry Services / Products
Ivory (愛得利) > Laundry Services / Products (洗潔精) (0%)
To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)
Toiletries & Household > Laundry Services / Products
Ivory (愛得利) > Laundry Services / Products (洗潔精) (0%)
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Gold MasterCard (恒生銀行金萬事達卡) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush Series (多動向牙刷系列) (0%)
Action:
11news1014662
From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (100%)
Sports > Retail & Distributors
Sports House (運動家) > Sports Equipment Retailer (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (0%)
Toiletries & Household > Detergent & Cleaning Products
Buro Clean > Detergent & Cleaning Products (洗潔精) (0%)
To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Sports > Retail & Distributors
Sports House (運動家) > Sports Equipment Retailer (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)
Toiletries & Household > Detergent & Cleaning Products
Buro Clean > Detergent & Cleaning Products (洗潔精) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (33%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush Series (多動向牙刷系列) (0%)
Action:
11um1028107
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (100%)
Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Bank of China / BOC (中國銀行 / 中銀),HSBC Group (匯豐集團) - HSBC (匯豐銀行),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏)
Advertiser: P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Bank of China / BOC (中國銀行 / 中銀),HSBC Group (匯豐集團) - HSBC (匯豐銀行),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏)
Admendment: Brand / Brand Percentage of P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Bank of China / BOC (中國銀行 / 中銀),HSBC Group (匯豐集團) - HSBC (匯豐銀行),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 01 November 2011 to 18 September 2014
Affected Media: BANNER,BUS,PRINT,TVC
Action:
11ban1208618
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (100%)
Action:
12bus0103013,
11bus1129070
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)
Action:
12news0116107,
12news0106705
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (50%)
Action:
13news05242019
From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (0%)
To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (超細毛深層清潔牙刷) (100%)
Action:
13news08024049,
13news08234046
From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier MasterCard (匯豐卓越理財萬事達卡) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Gold Visa Card (匯豐金威士卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (0%)
To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier MasterCard (匯豐卓越理財萬事達卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Gold Visa Card (匯豐金威士卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (5效潔淨牙刷) (100%)
Action:
13news08080027,
13tvc-c0805018,
13ban0805403,
13ban0806827,
13mob0805904,
13ban0816809,
13news09262032,
13news09130070,
13news08301074,
13ban0902222,
13ban0902215
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (5效潔淨牙刷) (100%)
Action:
13news08098056
From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Membership Card (屈臣氏會員卡) (0%)
To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Membership Card (屈臣氏會員卡) (0%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (5效潔淨牙刷) (100%)
Action:
14metro09180015
From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (34%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Toothpaste (66%)
To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Toothpaste (50%)
