Advertiser: Panasonic (樂聲牌),Chung Yuen (中原電器),Hitachi (日立牌),LG Electronics (樂金電器),The Oriental Trading (新華行),Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) - Carlsberg (嘉士伯),United Asia Finance / UA Finance (UA 亞洲聯合財務),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),Huawei Technologies (華為技術),Remfly Wines & Spirits (寰發洋酒),Chow Tai Fook (周大福集團),HKR International (香港興業國際),Nan Fung Group (南豐集團),Public Finance (大眾財務),Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Habbitzz,Expedia, Inc - Expedia Asia Pacific,Ogawa,Jebsen Group - Blue Girl Beer (藍妹啤酒),MEG,Excilor (恢甲清)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Panasonic (樂聲牌),Chung Yuen (中原電器),Hitachi (日立牌),LG Electronics (樂金電器),The Oriental Trading (新華行),Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) - Carlsberg (嘉士伯),United Asia Finance / UA Finance (UA 亞洲聯合財務),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),Huawei Technologies (華為技術),Remfly Wines & Spirits (寰發洋酒),Chow Tai Fook (周大福集團),HKR International (香港興業國際),Nan Fung Group (南豐集團),Public Finance (大眾財務),Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Habbitzz,Expedia, Inc - Expedia Asia Pacific,Ogawa,Jebsen Group - Blue Girl Beer (藍妹啤酒),MEG,Excilor (恢甲清) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 04 September 2017 to 12 January 2020
Affected Media: SOC,BANNER,PRINT,SHELTER,TVC,BUS
Action:
20soc01031643,
19soc12140228,
19mob1210244,
19soc11300263,
19mob1103188,
19soc10030250,
19news09306007,
19soc08271103,
19ban0812402,
19soc08010425,
19bus1209103,
19ban1210613,
19ban1210612,
19ezone12090002,
19mob0730314,
19mob0731224
From
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (100%)
To
Electrical Appliances > Television
Panasonic (樂聲牌) > OLED/ LED TV (100%)
----------------------------------
Action:
19ban0115819,
19she0112107,
18cable-c0818007,
18nexp-c0705002,
18news06210049,
17mob0904150,
17she1229110
From
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (100%)
To
Electrical Appliances > Television
Panasonic (樂聲牌) > OLED/ LED TV (100%)
-------------------------------------
Action:
19ban1226812,
19mob1220749,
19mob1219568
From
Electrical Appliances > Retail & Distributors
Chung Yuen (中原電器) > Electrical Appliances Retailer (100%)
Electrical Appliances > Refrigerators
Hitachi (日立牌) > Refrigerators (雪櫃) (0%)
Electrical Appliances > Television
LG Electronics (樂金電器) > LCD Television / LCD TV (液晶顯示屏電視) (0%)
Games & Hobbies > Toys
The Oriental Trading (新華行) > Nanoblock (0%)
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (0%)
To
Electrical Appliances > Retail & Distributors
Chung Yuen (中原電器) > Electrical Appliances Retailer (100%)
Electrical Appliances > Refrigerators
Hitachi (日立牌) > Refrigerators (雪櫃) (0%)
Electrical Appliances > Television
LG Electronics (樂金電器) > LCD Television / LCD TV (液晶顯示屏電視) (0%)
Games & Hobbies > Toys
The Oriental Trading (新華行) > Nanoblock (0%)
Electrical Appliances > Television
Panasonic (樂聲牌) > OLED/ LED TV (0%)
---------------------------------------------------
Action:
19now-c1125003
From
Wine, Beer, Whisky & Liquor > Beer
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) - Carlsberg (嘉士伯) > Carlsberg Beer (嘉士伯啤酒) (33%)
Banking & Investment Services > Personal Loan & Financing
United Asia Finance / UA Finance (UA 亞洲聯合財務) > Events, Sponsorship & Compliments (34%)
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (33%)
To
Wine, Beer, Whisky & Liquor > Beer
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) - Carlsberg (嘉士伯) > Carlsberg Beer (嘉士伯啤酒) (33%)
Banking & Investment Services > Personal Loan & Financing
United Asia Finance / UA Finance (UA 亞洲聯合財務) > Events, Sponsorship & Compliments (34%)
Electrical Appliances > Television
Panasonic (樂聲牌) > OLED/ LED TV (33%)
----------------------------------------
Action:
19ban0507878,
19ban0507862
From
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Credit Cards (信用卡) (0%)
Electrical Appliances > Retail & Distributors
Chung Yuen (中原電器) > Electrical Appliances Retailer (100%)
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (0%)
Telecommunication, Mobile Phones & Services > Mobile Phones
Huawei Technology / Hua Wei (華為技術) > Mobile Phones (0%)
To
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Credit Cards (信用卡) (0%)
Electrical Appliances > Retail & Distributors
Chung Yuen (中原電器) > Electrical Appliances Retailer (100%)
Telecommunication, Mobile Phones & Services > Mobile Phones
Huawei Technologies (華為技術) > Mobile Phones (0%)
Electrical Appliances > Television
Panasonic (樂聲牌) > OLED/ LED TV (0%)
-----------------------------------------------
Action:
18now-c1101011,
18now-c1101010,
18now-c1101009,
18now-c1104001
From
Banking & Investment Services > Personal Loan & Financing
United Asia Finance / UA Finance (UA 亞洲聯合財務) > Events, Sponsorship & Compliments (34%)
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (33%)
Wine, Beer, Whisky & Liquor > Retail & Distributors
Remfly Wines & Spirits (寰發洋酒) > Wine Retailer (33%)
To
Banking & Investment Services > Personal Loan & Financing
United Asia Finance / UA Finance (UA 亞洲聯合財務) > Events, Sponsorship & Compliments (34%)
Wine, Beer, Whisky & Liquor > Retail & Distributors
Remfly Wines & Spirits (寰發洋酒) > Wine Retailer (33%)
Electrical Appliances > Television
Panasonic (樂聲牌) > OLED/ LED TV (33%)
----------------------------------------------------
Action:
18cable-c0821001,
18cable-c0820004,
18cable-c0817012,
18cable-c0817010,
18cable-c0817008,
18cable-c0820006,
18cable-c0819004,
18cable-c0819001,
18cable-c0817001
From
Jewellery, Watches & Luxury Products > Jewellery
Chow Tai Fook (周大福集團) > Chow Tai Fook Jewellery (周大福珠寶) (33%)
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (33%)
Property & Real Estate > Residential Property
HKR International (香港興業國際) > La Cresta (尚珩) (17%)
Property & Real Estate > Residential Property
Nan Fung Group (南豐集團) > La Cresta (尚珩) (17%)
To
Jewellery, Watches & Luxury Products > Jewellery
Chow Tai Fook (周大福集團) > Chow Tai Fook Jewellery (周大福珠寶) (33%)
Property & Real Estate > Residential Property
HKR International (香港興業國際) > La Cresta (尚珩) (17%)
Property & Real Estate > Residential Property
Nan Fung Group (南豐集團) > La Cresta (尚珩) (17%)
Electrical Appliances > Television
Panasonic (樂聲牌) > OLED/ LED TV (33%)
-----------------------------------------------------
Action:
18tvc-e0619029
From
Banking & Investment Services > Personal Loan & Financing
Public Finance (大眾財務) > Personal Loan (私人貸款) (25%)
Pharmaceuticals & Healthcare > Pharmaceutical Products
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Range Products (產品系列) (25%)
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (25%)
Retail > Online Stores & Group Buying Services
Habbitzz > Online Store (25%)
To
Banking & Investment Services > Personal Loan & Financing
Public Finance (大眾財務) > Personal Loan (私人貸款) (25%)
Pharmaceuticals & Healthcare > Pharmaceutical Products
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Range Products (產品系列) (25%)
Retail > Online Stores & Group Buying Services
Habbitzz > Online Store (25%)
Electrical Appliances > Television
Panasonic (樂聲牌) > OLED/ LED TV (25%)
-------------------------------------------------
Action:
18tvc-c0619052
From
Banking & Investment Services > Personal Loan & Financing
Public Finance (大眾財務) > Personal Loan (私人貸款) (20%)
Pharmaceuticals & Healthcare > Pharmaceutical Products
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Range Products (產品系列) (20%)
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (20%)
Travel & Tourism Services > Travel Agents & Services
Expedia, Inc - Expedia Asia Pacific > Expedia.com.hk (智遊天下網) (20%)
Electrical Appliances > Massage Chair & Relaxation Machines
Ogawa > MasterDrive (大師椅) (20%)
To
Banking & Investment Services > Personal Loan & Financing
Public Finance (大眾財務) > Personal Loan (私人貸款) (20%)
Pharmaceuticals & Healthcare > Pharmaceutical Products
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Range Products (產品系列) (20%)
Travel & Tourism Services > Travel Agents & Services
Expedia, Inc - Expedia Asia Pacific > Expedia.com.hk (智遊天下網) (20%)
Electrical Appliances > Massage Chair & Relaxation Machines
Ogawa > MasterDrive (大師椅) (20%)
Electrical Appliances > Television
Panasonic (樂聲牌) > OLED/ LED TV (20%)
-----------------------------------------------------
Action:
18tvc-c0619050
From
Banking & Investment Services > Personal Loan & Financing
Public Finance (大眾財務) > Personal Loan (私人貸款) (20%)
Wine, Beer, Whisky & Liquor > Beer
Jebsen Group - Blue Girl Beer (藍妹啤酒) > Blue Girl Beer (藍妹啤酒) (20%)
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (20%)
Education & Training > Driving School
MEG > Driving School (駕駛學院) (20%)
Pharmaceuticals & Healthcare > Dermatology
Excilor (恢甲清) > Dermatology (20%)
To
Banking & Investment Services > Personal Loan & Financing
Public Finance (大眾財務) > Personal Loan (私人貸款) (20%)
Wine, Beer, Whisky & Liquor > Beer
Jebsen Group - Blue Girl Beer (藍妹啤酒) > Blue Girl Beer (藍妹啤酒) (20%)
Education & Training > Driving School
MEG > Driving School (駕駛學院) (20%)
Pharmaceuticals & Healthcare > Dermatology
Excilor (恢甲清) > Dermatology (20%)
Electrical Appliances > Television
Panasonic (樂聲牌) > OLED/ LED TV (20%)