Category / Sub-Category / Brand / Brand Percentage Updated for Skechers,Mr.Men and Little Miss,Media Asia Films (寰亞電影),New Media (新傳媒)

Category / Sub-Category / Brand / Brand Percentage Updated for Skechers,Mr.Men and Little Miss,Media Asia Films (寰亞電影),New Media (新傳媒)

Advertiser: Skechers,Mr.Men and Little Miss,Media Asia Films (寰亞電影),New Media (新傳媒)

Admendment: Category / Sub-Category / Brand / Brand Percentage of Skechers,Mr.Men and Little Miss,Media Asia Films (寰亞電影),New Media (新傳媒) have been amended

Result: Adspend of Category / Sub-Category / Brand / Brand Percentage would be affected

Affected Period: 08 December 2001 to 18 November 2015

Affected Media: MTR,PRINT,BUS,BANNER,WALL


Action: 09fmtr1027110

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (25%)

Fashion, Accessories & Eyewear > Men's Fashion
Skechers > Men's Fashion (25%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (33%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (33%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (17%)

Fashion, Accessories & Eyewear > Men's Fashion
Skechers > Men's Fashion (17%)


Action: 14et05270001

From
Sports > Sports Shoes
Skechers > Sports Shoes (33%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (17%)

Fashion, Accessories & Eyewear > Men's Fashion
Skechers > Men's Fashion (17%)

Fashion, Accessories & Eyewear > Bags
Skechers > Bags (33%)

Toys & Hobbies > Bundled Gifts & Collectibles
Mr.Men and Little Miss > Collectibles & Sounvenirs (0%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (33%)

Fashion, Accessories & Eyewear > Bags
Skechers > Bags (33%)

Toys & Hobbies > Bundled Gifts & Collectibles
Mr.Men and Little Miss > Collectibles & Sounvenirs (0%)

Sports > Sports Wear
Skechers > Sports Wear (34%)


Action: 14milk10160003

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (25%)

Fashion, Accessories & Eyewear > Men's Fashion
Skechers > Men's Fashion (25%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (100%)


Action: 09bus1023009

From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (33%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (34%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (33%)


Action: 09news1209514,11et0405004,15wall0710205,15wall0612220,12pmtr0313001,11et1018002,11pmtr0920018

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (100%)


Action: 12ban0201432

From
Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (50%)

Fashion, Accessories & Eyewear > Men's Fashion
Skechers > Men's Fashion (50%)

To
Sports > Retail & Distributors
Skechers > Sports Retailer (100%)


Action: 12ban0524819

From
Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (100%)

To
Sports > Retail & Distributors
Skechers > Sports Retailer (100%)


Action: 11sud1118120,11jess1101054

From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (100%)


Action: 15et11100004

From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (50%)

To
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (100%)


Action: 15tao02160005,15news02136030,15um02060018

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (50%)

Entertainment > Movie & Theatre
Media Asia Films (寰亞電影) > Triumph in the Skies (衝上雲霄) (0%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (25%)

Fashion, Accessories & Eyewear > Men's Fashion
Skechers > Men's Fashion (25%)

Entertainment > Movie & Theatre
Media Asia Films (寰亞電影) > Triumph in the Skies (衝上雲霄) (0%)


Action: sud120801025

From
Sports > Sports Shoes
Skechers > Sports Shoes (100%)

To
Fashion, Accessories & Eyewear > Children Fashion & Accessories
Skechers > Skechers Kids (100%)


Action: 09et1006017

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (33%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (33%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (17%)

Fashion, Accessories & Eyewear > Men's Fashion
Skechers > Men's Fashion (17%)


Action: 09news1015224,10next0610114

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (100%)


Action: 10fb0607016

From
Sports > Sports Shoes
Skechers > Sports Shoes (25%)

Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (25%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (25%)

Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (25%)


Action: 11fb1114105

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (25%)

Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)

Sports > Sports Wear (Women)
Skechers > Sports Wear (Women) (25%)


Action: 12three1207202

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

To
Fashion, Accessories & Eyewear > Children Fashion & Accessories
Skechers > Skechers Kids (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)


Action: 14news08141035

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Children Fashion & Accessories
Skechers > Skechers Kids (50%)


Action: 14fb10270014

From
Sports > Sports Shoes
Skechers > Sports Shoes (100%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Sports > Sports Wear (Women)
Skechers > Sports Wear (Women) (50%)

Appearance of Actors' Square (A2創作社) , Hong Kong Philharmonic Orchestra, HKPO,HKPhil (香港管弦樂團,港樂) , PCCW (電訊盈科集團) - HKT (香港電訊) , Media Asia Films (寰亞電影) , Chopard (蕭邦) , L'Oreal (歐萊雅) - L'Oreal Men Expert , Samsung (三星) , Academia Rossica ad have been added

Advertiser: Actors' Square (A2創作社)  / Hong Kong Philharmonic Orchestra/ HKPO/HKPhil (香港管弦樂團/港樂)  / PCCW (電訊盈科集團) - HKT (香港電訊)  / Media Asia Films (寰亞電影) / Chopard (蕭邦)  / L'Oreal (歐萊雅) - L'Oreal Men Expert  / Samsung (三星)  / Academia Rossica
Amendment: Appearance of the following ads have been amended
Result: Adspend of Actors' Square (A2創作社)  / Hong Kong Philharmonic Orchestra/ HKPO/HKPhil (香港管弦樂團/港樂)  / PCCW (電訊盈科集團) - HKT (香港電訊)  / Media Asia Films (寰亞電影) / Chopard (蕭邦)  / L'Oreal (歐萊雅) - L'Oreal Men Expert  / Samsung (三星)
/ Academia Rossica   would be affected
Affected Period: May 2013
Affected Media: Bus Sherlter

Action:
Appearance was added due to the late arrival of data from log provider, May 2013 may increase.

Sub-Category / Brand Updated for China Ping An Insurance (Hong Kong) (中國平安保險(香港)),Media Asia Films (寰亞電影)

Advertiser: China Ping An Insurance (Hong Kong) (中國平安保險(香港)),Media Asia Films (寰亞電影)
Admendment: Sub-Category / Brand of China Ping An Insurance (Hong Kong) (中國平安保險(香港)),Media Asia Films (寰亞電影) have been amended
Result: Adspend of Sub-Category / Brand would be affected
Affected Period: 27 April 2011 to 27 April 2011
Affected Media: PRINT

Action:
11news0427129 
From
Insurance > Automobile Insurance
China Ping An Insurance (Hong Kong) (中國平安保險(香港)) > Automobile Insurance (汽車保險) (100%)
Entertainment > Movie & Theatre
Media Asia Films (寰亞電影) > Punished (報應) (0%)
To
Insurance > Events, Sponsorship & Compliments
China Ping An Insurance (Hong Kong) (中國平安保險(香港)) > Events, Sponsorship & Compliments (100%)
Entertainment > Movie & Theatre
Media Asia Films (寰亞電影) > Punished (報應) (0%)