Subcategory of Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) & Hong Kong Specialist Care Foundation / HKSCF (香港專科醫護基金) amended

Advertiser: Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) & Hong Kong Specialist Care Foundation / HKSCF (香港專科醫護基金)

Amendment: Subcategory amended

Result: Adspend of related subcategories would be affected

Action:

Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) > Charity & Fund Raising Organization

Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) > HKPCF Smoking Cessation Alliance / SCA (香港基層醫護基金戒煙聯盟)

Hong Kong Primary Care Foundation / HKPCF (香港基層醫護基金) > E-Morion Alliance (情緒動力聯盟)

Hong Kong Specialist Care Foundation / HKSCF (香港專科醫護基金) > Fund Raising Organization

Sub-categories updated from Non-profit Organization -> Charity & Fund Raising Organizations

to Pharmaceuticals & Healthcare -> Healthcare Services

Brands of Li & Fung Group (利豐集團) ads have been amended

Advertiser: Li & Fung Group (利豐集團)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Apr&Aug 2010 / Mar&Aug 2011

Affected Media: Print

Action:

10news0401068             

10news0826432            

11news0324040            

11news0826642

Brand updated from Li & Fung Group (利豐集團) > Li & Fung Trading (利豐貿易) (100%)

to Li & Fung Group (利豐集團) > Trinity (利邦控股) (100%) 

Subcategory of Li & Fung Group (利豐集團) amended

Advertiser: Li & Fung Group (利豐集團)

Amendment: Subcategory amended

Result: Adspend of related subcategories would be affected

Action:

Sub-category of Li & Fung Group (利豐集團) > Trinity (利邦控股) updated from Fashion, Accessories & Eyewear -> Women's Fashion

to Fashion, Accessories & Eyewear -> Men's Fashion

Brands of PepsiCo - Starbucks Coffee & Maxim's Caterer (美心集團) ads have been amended

Advertiser: PepsiCo - Starbucks Coffee & Maxim's Caterer (美心集團)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Aug 2011

Affected Media: Print

Action:

1. 11week0815102

Brand updated from PepsiCo - Starbucks Coffee > Starbucks Doubleshot (咖啡飲品) (100%)

to Maxim's Caterer (美心集團) > Starbucks (星巴克) (100%)

2. 11milk0811101 

Brand updated from PepsiCo - Starbucks Coffee > Frappuccino (100%)

to Maxim's Caterer (美心集團) > Starbucks (星巴克) (100%) 

TVC adpsend updates

Amendment: update tvc adspend
Result: Adspend of related ad and media would be affected
Affected Period: Jan 2012
Affected Media: Pearl & World

Action:
1. TVC adspend updates due to program bug in TVC adspend calculation

Brand updates for 香港內科學會/ The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)/ Microsoft (微軟)/Watami Hong Kong (和民居食屋)

Advertiser: 香港內科學會/ The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)/ Microsoft (微軟)/Watami Hong Kong (和民居食屋)

Amendment: Brand updates

Result: Adspend of related ad and media would be affected

Action:

1. 12fmtr0131127

香港內科學會 > Healthcare Services (100%) to The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Department of Health (衛生署) (100%)

2. 12fmtr0131110

Microsoft (微軟) > Microsoft Office (100%) to Microsoft (微軟) > Kinect for Xbox 360 (100%)

3. 12pear0127006

Watami Hong Kong (和民居食屋) > Japanese Restaurant (100%) to Watami Hong Kong (和民居食屋) > Watei Japanese Restaurant (和亭日本料理) (100%)

Advertiser amended: China Mobile to AW Media

Advertiser: China Mobile (中國移動通信) / AW Media (亞太盈動傳播)
Amendment: Advertiser of the following ad has been amended
Result: Adspend of related advertisers would be affected
Affected Period: Jul 2011
Affected Media: Newspaper

Action:
1. Ref: 11news0727008
Brand updated from "China Mobile (中國移動通信) > China Mobile Services (100%) "  to "AW Media (亞太盈動傳播) > 400 VIP Dedicated Line (移動400VIP專線) (100%) "