Brand Percentage Updated for Hang Seng Bank (恒生銀行)

Brand Percentage Updated for Hang Seng Bank (恒生銀行)

Advertiser: Hang Seng Bank (恒生銀行)

Admendment: Brand Percentage of Hang Seng Bank (恒生銀行) have been amended

Result: Adspend of Brand Percentage would be affected

Affected Period: 09 June 2015 to 24 September 2015

Affected Media: BANNER


Action: 15ban0913419,15ban0904444,15ban0813709,15ban0801229,15mob0620712,15ban0610719,15mob0609706

From
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (33%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng MasterCards (恒生萬事達卡) (34%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (33%)

To
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng MasterCards (恒生萬事達卡) (100%)

Advertiser / Brand Updated for Global Wifi,Gwifi,SF Express (順豐速運)

Advertiser / Brand Updated for Global Wifi,Gwifi,SF Express (順豐速運)

Advertiser: Global Wifi,Gwifi,SF Express (順豐速運)

Admendment: Advertiser / Brand of Global Wifi,Gwifi,SF Express (順豐速運) have been amended

Result: Adspend of Advertiser / Brand would be affected

Affected Period: 25 April 2015 to 23 October 2015

Affected Media: BANNER,PRINT


Action: 15ban0612504

From
Computers & Internet Services > Internet Service Providers (ISP) & IP Networks
Global Wifi > Wi-fi Rental (100%)

To
Computers & Internet Services > Internet Service Providers (ISP) & IP Networks
Global Wifi > Ninja Wifi (100%)


Action: 15news04250002,15um07240033,15um08210028

From
Computers & Internet Services > Internet Service Providers (ISP) & IP Networks
Next Generation Network (新世代網絡) > GWiFi / G WiFi (100%)

To
Computers & Internet Services > Internet Service Providers (ISP) & IP Networks
Gwifi > Wi-fi Rental (100%)


Action: 15um07170033

From
Computers & Internet Services > Internet Service Providers (ISP) & IP Networks
Global Wifi > Wi-fi Rental (100%)

To
Computers & Internet Services > Internet Service Providers (ISP) & IP Networks
Gwifi > Wi-fi Rental (100%)


Action: 15um10020032

From
Transportation & Logistics > Courier Services
SF Express (順豐速運) > Courier Services (0%)

Computers & Internet Services > Internet Service Providers (ISP) & IP Networks
Global Wifi > Wi-fi Rental (100%)

To
Transportation & Logistics > Courier Services
SF Express (順豐速運) > Courier Services (0%)

Computers & Internet Services > Internet Service Providers (ISP) & IP Networks
Gwifi > Wi-fi Rental (100%)

Print Update

Appearance updated for LVMH Group - Christian Dior

Advertiser: LVMH Group - Christian Dior
Admendment: Appearance of LVMH Group - Christian Dior have been added
Result: Adspend would be increased
Affected Period: 19 June 2015
Affected Media: PRINT


Action: 15news06190062

Appearance of 19 June 2015  (Hong Kong Economic Journal - Back Cover Watch Journal) added.  Rate: 70,000

Brand Updated for J.P. Morgan Chase & Co. - J.P. Morgan Asset Management [JF Asset Management (JF 資產管理)]

Brand Updated for J.P. Morgan Chase & Co. - J.P. Morgan Asset Management [JF Asset Management  (JF 資產管理)]

Advertiser: J.P. Morgan Chase & Co. - J.P. Morgan Asset Management [JF Asset Management  (JF 資產管理)]

Admendment: Brand of J.P. Morgan Chase & Co. - J.P. Morgan Asset Management [JF Asset Management  (JF 資產管理)] have been amended

Result: Adspend of Brand would be affected

Affected Period: 22 April 2015 to 27 September 2015

Affected Media: BANNER,PRINT


Action: 15ban0925250,15ban0722530,15ban0526106,15news04229003

From
Banking & Investment Services > Asset Management, Mutual Funds & ETF
J.P. Morgan Chase & Co. - J.P. Morgan Asset Management [JF Asset Management  (JF 資產管理)] > JF Asset Management (100%)

To
Banking & Investment Services > Asset Management, Mutual Funds & ETF
J.P. Morgan Chase & Co. - J.P. Morgan Asset Management [JF Asset Management  (JF 資產管理)] > Events, Sponsorship & Compliments (100%)

Interactive Update

Amendment: Non-Hong Kong advertising
Result: Adspend of related ad and media would be affected
Affected Period: Mar - Apr 2015
Affected Media: Interactive

Action:
15ban0317907
15ban0313709
15ban0312908
15ban0312907
15ban0310908
15ban0310906
15ban0304911

Mar - Apr 2015 adspend may decrease.

Brand Updated for HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Brand Updated for HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Advertiser: HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Admendment: Brand of HSBC Group (匯豐集團) - HSBC (匯豐銀行) have been amended

Result: Adspend of Brand would be affected

Affected Period: 16 March 2015 to 26 October 2015

Affected Media: PRINT


Action: 15um10232004

From
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC MasterCard  (匯豐萬事達卡) (34%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Advance Platinum Visa Card (匯豐運籌理財白金威士卡) (33%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (33%)

To
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier MasterCard (匯豐卓越理財萬事達卡) (34%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Advance Platinum Visa Card (匯豐運籌理財白金威士卡) (33%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (33%)


Action: 15week03161007

From
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC MasterCard  (匯豐萬事達卡) (33%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Gold Visa Card (匯豐金威士卡) (34%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (33%)

To
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier MasterCard (匯豐卓越理財萬事達卡) (33%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Gold Visa Card (匯豐金威士卡) (34%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (33%)

Category / Sub-Category / Brand Updated for Garmin

Category / Sub-Category / Brand Updated for Garmin

Advertiser: Garmin

Admendment: Category / Sub-Category / Brand of Garmin have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 01 March 2013 to 16 November 2015

Affected Media: TAXI,PRINT


Action: 15taxi0818003,15ellem08010004,15taxi0630003,15go06010002,15ellem06010008,15ellem06010007,15ellem06010005,14plush03011001,14men02010014,13golf04010012,13golf03010014

From
Computers & Internet Services > Tablets
Garmin > Portable Personal GPS (100%)

To
Jewellery, Watches & Luxury Products > Watch & Clock
Garmin > GPS Watches (100%)