Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Henderson Land Development (恒基兆業地產)

Advertiser: Henderson Land Development (恒基兆業地產)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Henderson Land Development (恒基兆業地產) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 1 October 2016 to 29 January 2019

Affected Media: SOC, Print, Interactive, Tram, MTR


Action: 16tat10010019,17metro03231001,18tram0205002,18pmtr0310220,18news03235013,18news03272035,18tshe0316005,18news09075012,18news10195004,18pmtr1201221,19soc01030433,19soc01041342,19soc01090301,19soc01080393,19soc01091076,19soc01120191,19soc01140309

From
Travel & Tourism Services > Museums & Theme Parks
Hang Lung (恒隆) > H Queen's (100%)

To
Travel & Tourism Services > Museums & Theme Parks
Henderson Land Development (恒基兆業地產) > H Queen's (100%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for University of Bedfordshire,A Kaplan Professional (楷博),Birmingham City University (英國伯明翰城市大學),The University of Hull (赫爾大學)

Advertiser: University of Bedfordshire,A Kaplan Professional (楷博),Birmingham City University (英國伯明翰城市大學),The University of Hull (赫爾大學)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of University of Bedfordshire,A Kaplan Professional (楷博),Birmingham City University (英國伯明翰城市大學),The University of Hull (赫爾大學) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 15 January 2019 to 31 January 2019

Affected Media: SOC


Action: 19soc01151571,19soc01151570

From
Education & Training > Tertiary & Executive Education
A Kaplan Professional (楷博) > Kaplan Higher Education / KHE (楷博高等教育) (100%)

To
Education & Training > Tertiary & Executive Education
University of Bedfordshire > Tertiary & Executive Education (50%)

Education & Training > Tertiary & Executive Education
A Kaplan Professional (楷博) > Kaplan Higher Education / KHE (楷博高等教育) (50%)

------------------------

Action: 19soc01311664,19soc01311670,19soc01311669,19soc01311663

From
Education & Training > Tertiary & Executive Education
A Kaplan Professional (楷博) > Kaplan Higher Education / KHE (楷博高等教育) (100%)

To
Education & Training > Tertiary & Executive Education
A Kaplan Professional (楷博) > Kaplan Higher Education / KHE (楷博高等教育) (50%)

Education & Training > Tertiary & Executive Education
Birmingham City University (英國伯明翰城市大學) > Tertiary & Executive Education (50%)

----------------------------

Action: 19soc01311666,19soc01311665,19soc01252411

From
Education & Training > Tertiary & Executive Education
A Kaplan Professional (楷博) > Kaplan Higher Education / KHE (楷博高等教育) (100%)

To
Education & Training > Tertiary & Executive Education
The University of Hull (赫爾大學) > Tertiary & Executive Education (50%)

Education & Training > Tertiary & Executive Education
A Kaplan Professional (楷博) > Kaplan Higher Education / KHE (楷博高等教育) (50%)

--------------------------------

Action: 19soc01311668,19soc01311667,19soc01231936,19soc01231935,19soc01231934,19soc01231933,19soc01231932

From
Education & Training > Tertiary & Executive Education
A Kaplan Professional (楷博) > Kaplan Higher Education / KHE (楷博高等教育) (100%)

To
Education & Training > Tertiary & Executive Education
University of Bedfordshire > Tertiary & Executive Education (50%)

Education & Training > Tertiary & Executive Education
A Kaplan Professional (楷博) > Kaplan Higher Education / KHE (楷博高等教育) (50%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Lalamove (EasyVan),A Kaplan Professional (楷博),University College Dublin (歐洲愛爾蘭國立大學)

Advertiser: Lalamove (EasyVan),A Kaplan Professional (楷博),University College Dublin (歐洲愛爾蘭國立大學)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Lalamove (EasyVan),A Kaplan Professional (楷博),University College Dublin (歐洲愛爾蘭國立大學) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 02 January 2019 to 27 February 2019

Affected Media: BANNER,SOC


Action: 19ban0131732,19ban0128517,19ban0129221,19ban0124606,19soc01221960,19soc01311908,19soc01311907,19soc01232069,19mob0131009,19soc01311789,19ban0128519,19soc01311311,19soc01310533,19soc01281557,19soc01231993,19soc01221622,19soc01221621,19soc01182570

From
Transportation & Logistics > Postal & Courier Services
Lalamove (EasyVan) > Courier Services (100%)

To
Transportation & Logistics > Car-hailing Services
Lalamove (EasyVan) > Car-hailing Services (貨車電召服務) (100%)

------------------------------

Action: 19soc01141714,19soc01141326,19soc01141325,19soc01141324,19soc01141323,19soc01141322,19soc01141321,19soc01101737,19soc01101736,19soc01120656,19soc01112041,19soc01101692,19soc01110737,19soc01101245,19soc01030594,19soc01030593,19soc01030592

From
Transportation & Logistics > Postal & Courier Services
Lalamove (EasyVan) > Courier Services (100%)

To
Transportation & Logistics > Car-hailing Services
Lalamove (EasyVan) > Car-hailing Services (貨車電召服務) (100%)

----------------------------------

Action: 19soc01020739

From
Education & Training > Tertiary & Executive Education
A Kaplan Professional (楷博) > Kaplan Higher Education / KHE (楷博高等教育) (100%)

To
Education & Training > Tertiary & Executive Education
A Kaplan Professional (楷博) > Kaplan Higher Education / KHE (楷博高等教育) (50%)

Education & Training > Tertiary & Executive Education
University College Dublin (歐洲愛爾蘭國立大學) > Tertiary & Executive Education (50%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Abbott Laboratories (美國雅培),Archon

Advertiser: Abbott Laboratories (美國雅培),Archon

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Abbott Laboratories (美國雅培),Archon have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 04 January 2019 to 01 February 2019

Affected Media: SOC,BANNER


Action: 19soc01040033,19soc01300104,19soc01290053

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Abbott Mama (雅培媽媽會) (100%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Similac HMO Stage 4 (雅培心美力HMO4號) (100%)

-----------------------

Action: 19soc01301236

From
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > Abbott Mama (雅培媽媽會) (100%)

To
Beverages > Milk Powder for Infants & Children
Abbott Laboratories (美國雅培) > PediaSure [Protect Pedia Sure] (保兒加營素) (50%)

Beverages > Milk & Soya Drinks
Abbott Laboratories (美國雅培) > PediaSure Bottles [UHT Milk] (樽裝保兒加營素) (50%)

-----------------------

Action: 19mob0130788

From
Miscellaneous > Miscellaneous
Miscellaneous > Miscellaneous Brands (100%)

To
Sports > Sports Equipment
Archon > Sports Equipment (100%)

------------------------

Action: 19mob0131743

From
Miscellaneous > Miscellaneous
Miscellaneous > Miscellaneous Brands (100%)

To
Games & Hobbies > Mobile Games
Rich Games > Mobile App - Games (100%)

Brand / Brand Percentage Updated for DBS Bank (星展銀行)

Advertiser: DBS Bank (星展銀行)

Admendment: Brand / Brand Percentage of DBS Bank (星展銀行) have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 03 December 2018 to 11 December 2018

Affected Media: BANNER


Action: 18mob1203415

From
Banking & Investment Services > Securities Brokerages & Investment Services
DBS Bank (星展銀行) > Online Foreign Exchange Trading Services (網上外匯買賣平台) (50%)

Banking & Investment Services > Wealth Management
DBS Bank (星展銀行) > iWealth Mobile App (50%)

To
Banking & Investment Services > Securities Brokerages & Investment Services
DBS Bank (星展銀行) > Foreign Exchange Trading Services (外匯買賣服務) (100%)

Banking & Investment Services > Wealth Management
DBS Bank (星展銀行) > iWealth Mobile App (0%)

Desktop Update

Amendment: Revising the rate card
Result: Adspend of related ad and media would be affected
Affected Period: Jan, 2019
Affected Media: Desktop

Action:
The rate card of the following websites have been amended.

Sundaykiss.com
Sundaymore.com
Gotrip.hk
Nmplus.hk
Weekendhk.com

Appearance added for Men’s Machines Jan 2019 data

Admendment: Appearance added for Men’s Machines Jan 2019 data
Result: Adspend of would be increased
Affected Period: Jan 2019
Affected Media: PRINT


Action: Appearance added for Men’s Machines Jan 2019 data due to late arrival of magazine