Jun 13, 2019

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Bayer (拜耳) - Coppertone (確不同)

Advertiser: Bayer (拜耳) - Coppertone (確不同)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Bayer (拜耳) - Coppertone (確不同) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 12 April 2019 to 10 May 2019

Affected Media: SOC,BANNER,MTR


Action: 19soc04271061,19soc04262700,19soc04250026

From
Cosmetics & Skincare > Sunblock & After-sun Products
Bayer (拜耳) - Coppertone (確不同) > Sunblock (100%)

To
Cosmetics & Skincare > Sunblock & After-sun Products
Bayer (拜耳) - Coppertone (確不同) > 3X Mist (多效防曬噴霧) (100%)

--------------------------

Action: 19mob0412743

From
Cosmetics & Skincare > Sunblock & After-sun Products
Bayer (拜耳) - Coppertone (確不同) > Defend & Care Body (輕盈透亮身體防曬噴霧) (100%)

To
Cosmetics & Skincare > Sunblock & After-sun Products
Bayer (拜耳) - Coppertone (確不同) > 3X Mist (多效防曬噴霧) (100%)

--------------------------

Action: 19pmtr0420404

From
Toiletries & Household > Baby Products
Bayer (拜耳) - Coppertone (確不同) > Water Babies (兒童防曬露) (50%)
Cosmetics & Skincare > Sunblock & After-sun Products
Bayer (拜耳) - Coppertone (確不同) > Defend & Care Body (輕盈透亮身體防曬噴霧) (50%)

To
Toiletries & Household > Baby Products
Bayer (拜耳) - Coppertone (確不同) > Water Babies (兒童防曬露) (50%)

Cosmetics & Skincare > Sunblock & After-sun Products
Bayer (拜耳) - Coppertone (確不同) > 3X Mist (多效防曬噴霧) (50%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for 榮進製業,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏)

Advertiser: 榮進製業,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of 榮進製業,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 June 2018 to 06 June 2019

Affected Media: SOC,PRINT,BANNER,MTR


Action: 19soc04301936,19soc04230179,19soc04171841,19soc04032166,19soc04031029,19soc03191720,19soc03190990

From
Health & Beauty Food > Slimming Supplements
Diet Maru (消水丸) > Slimming Supplements (100%)

To
Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (消水丸) (100%)

--------------------------

Action: 18jess06010004,18socfb0629571,18news06296039

From
Health & Beauty Food > Slimming Supplements
Diet Maru (消水丸) > Slimming Supplements (100%)

To
Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (消水丸) (100%)

--------------------------

Action: 18news06150049,18marie06010009

From
Health & Beauty Food > Slimming Supplements
Diet Maru (消水丸) > Slimming Supplements (100%)

To
Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (安心丸) (50%)

Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (急救丸) (50%)

--------------------------

Action: 18mob1011266,18news10122064,18socfb0701488,18pmtr0616412,18news06150051

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Health & Beauty Food > Slimming Supplements
Diet Maru (消水丸) > Slimming Supplements (100%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (安心丸) (50%)

Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (急救丸) (50%)

--------------------------

Action: 19ban0325913,19mob0306607,19mob0306608

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Health & Beauty Food > Slimming Supplements
Diet Maru (消水丸) > Slimming Supplements (100%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (消水丸) (100%)

--------------------------

Action: 18ban1108402,18news11092062,18mob1009750,18news09143023,18mob0703919,18pmtr0630408,18news06193008

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Health & Beauty Food > Slimming Supplements
Diet Maru (消水丸) > Slimming Supplements (100%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (消水丸) (100%)

---------------------------

Action: 19pmtr0105409

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Health & Beauty Food > Slimming Supplements
Diet Maru (消水丸) > Slimming Supplements (100%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Health & Beauty Food > Health Supplements
榮進製業 > Health Supplements (少女茶花丸) (50%)

Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (消水丸) (50%)

---------------------------

Action: 18pmtr0929404

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Health & Beauty Food > Slimming Supplements
Diet Maru (消水丸) > Slimming Supplements (50%)

Health & Beauty Food > Health Supplements
榮進製業 > Health Supplements (少女茶花丸) (50%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Health & Beauty Food > Health Supplements
榮進製業 > Health Supplements (少女茶花丸) (50%)

Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (消水丸) (50%)

----------------------------

Action: 18news08246099

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Health & Beauty Food > Slimming Supplements
Diet Maru (消水丸) > Slimming Supplements (100%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (安心丸) (25%)

Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (急救丸) (25%)

Health & Beauty Food > Slimming Supplements
榮進製業 > Diet Maru (消水丸) (50%)

Jun 12, 2019

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Giggas (上將),Regal Hotel Group (富豪國際酒店集團)

Advertiser: Giggas (上將),Regal Hotel Group (富豪國際酒店集團)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Giggas (上將),Regal Hotel Group (富豪國際酒店集團) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 08 January 2019 to 15 March 2019

Affected Media: SOC


Action: 19soc03152694
From
Electrical Appliances > Home Appliances
Giggas (上將) > Home Appliances (100%)

To
Electrical Appliances > Rice Cooker, Stove & Microwave
Giggas (上將) > Gas Cooker Series (100%)

----------------------

Action: 19soc01080616

From
Electrical Appliances > Home Appliances
Giggas (上將) > Home Appliances (100%)

To
Electrical Appliances > Rice Cooker, Stove & Microwave
Giggas (上將) > Gas Cooker Series (100%)

---------------------

Action: 19soc02150701

From
Electrical Appliances > Home Appliances
Giggas (上將) > Home Appliances (100%)

To
Electrical Appliances > Range Hoods
Giggas (上將) > Range Hoods (抽油煙機) (100%)

---------------------

Action: 19soc02010543,19soc02010208

From
Hotels, Resorts & Service Apartments > Hong Kong Hotels & Resorts
Regal Hotel Group (富豪國際酒店集團) > Regal Hong Kong Hotel (富豪香港酒店) (100%)

To
Hotels, Resorts & Service Apartments > Hong Kong Food & Beverages / Banquets
Regal Hotel Group (富豪國際酒店集團) > Regal Hong Kong Hotel Food & Beverages (富豪香港酒店食肆) (100%)

Sub-Category / Brand Updated for Let's Go Audio

Advertiser: Let's Go Audio

Admendment: Sub-Category / Brand of Let's Go Audio have been amended

Result: Adspend of Sub-Category / Brand would be affected

Affected Period: 01 January 2019 to 27 April 2019

Affected Media: SOC

Action: All

From
Electrical Appliances > Portable Audio / Multimedia Players and Headphones
Let's Go Audio > Headphones Retailer (100%)

To
Electrical Appliances > Retail & Distributors
Let's Go Audio > Retail & Distributors (100%)

Jun 11, 2019

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for China Mobile (中國移動通信) - China Mobile Hong Kong (中國移動香港)

Advertiser: China Mobile (中國移動通信) - China Mobile Hong Kong (中國移動香港)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of China Mobile (中國移動通信) - China Mobile Hong Kong (中國移動香港) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 12 April 2019 to 18 April 2019

Affected Media: BANNER,PRINT


Action: 19mob0412605

From
Telecommunication, Mobile Phones & Services > Stored-value Cards
China Mobile (中國移動通信) - China Mobile Hong Kong (中國移動香港) > Global Data Sim Card (全球數據卡)(100%)

To
Telecommunication, Mobile Phones & Services > Mobile Services
China Mobile (中國移動通信) - China Mobile Hong Kong (中國移動香港) > Mobile Services (流動電話服務) (100%)

-----------------------------------------

Action: 19news04172043

From
Telecommunication, Mobile Phones & Services > Stored-value Cards
China Mobile (中國移動通信) - China Mobile Hong Kong (中國移動香港) > Global Data Sim Card (全球數據卡)(100%)

To
Telecommunication, Mobile Phones & Services > Mobile Services
China Mobile (中國移動通信) - China Mobile Hong Kong (中國移動香港) > Mobile Services (流動電話服務) (100%)

Telecommunication, Mobile Phones & Services > Mobile Services
China Mobile (中國移動通信) - China Mobile Hong Kong (中國移動香港) > MyLink Mobile App (0%)

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Kellogg's (家樂氏)

Advertiser: Kellogg's (家樂氏)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Kellogg's (家樂氏) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 08 March 2019 to 10 June 2019

Affected Media: TVC


Action: 19tvc-c0308002

From
Food > Cereal
Kellogg's (家樂氏) > Range Products (穀類早餐系列) (100%)

To
Food > Cereal
Kellogg's (家樂氏) > Corn Flakes (粟米片) (50%)

Food > Cereal
Kellogg's (家樂氏) > Corn Frosties (香甜玉米片) (50%)

Food > Cereal
Kellogg's (家樂氏) > Range Products (穀類早餐系列) (0%)

Jun 10, 2019

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Gemini (雙子星),Karihome (卡洛塔妮),Panasonic (樂聲牌),Thermos (膳魔師)

Advertiser: Gemini (雙子星),Karihome (卡洛塔妮),Panasonic (樂聲牌),Thermos (膳魔師)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Gemini (雙子星),Karihome (卡洛塔妮),Panasonic (樂聲牌),Thermos (膳魔師) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 31 January 2013 to 23 May 2019

Affected Media: BANNER,PRINT,SHELTER,BUS


Action: 18mob0515141,18mob0514770

From
Electrical Appliances > Water Heaters & Boilers
Gemini (雙子星) > Water Boiler (電熱水壺) (0%)

Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

To
Electrical Appliances > Water Heaters & Boilers
Gemini (雙子星) > Water Boiler (電熱水壺) (0%)

Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Pre-school Goat Milk Formula (兒童羊奶粉) (100%)

-------------------------

Action: 18ban0521346

From
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

To
Electrical Appliances > Water Heaters & Boilers
Panasonic (樂聲牌) > Thermo Pot (電熱水瓶) (0%)

Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Pre-school Goat Milk Formula (兒童羊奶粉) (100%)

-------------------------

Action: 18mob0523730

From
Electrical Appliances > Water Heaters & Boilers
Panasonic (樂聲牌) > Thermo Pot (電熱水瓶) (0%)

Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

To
Electrical Appliances > Water Heaters & Boilers
Panasonic (樂聲牌) > Thermo Pot (電熱水瓶) (0%)

Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Pre-school Goat Milk Formula (兒童羊奶粉) (100%)

--------------------------

Action: 18mob0524063,18ban0507905,18mob0508741

From
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

Toiletries & Household > Kitchen Products
Thermos (膳魔師) > Vacuum Pot (控温食物罐) (0%)

To
Toiletries & Household > Kitchen Products
Thermos (膳魔師) > Vacuum Pot (控温食物罐) (0%)

Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Pre-school Goat Milk Formula (兒童羊奶粉) (100%)

--------------------------

Action: 18mob0507010,18mob0508740

From
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

To
Toiletries & Household > Kitchen Products
Thermos (膳魔師) > Vacuum Pot (控温食物罐) (0%)

Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Pre-school Goat Milk Formula (兒童羊奶粉) (100%)

--------------------------

Action: 17mob0518143,17mob0525131,17ban0517937,17mob0515778,17ban0515902,17ban0515748,17ban0513731,18news04092039,17news04260095,17news01055034

From
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

To
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Pre-school Goat Milk Formula (兒童羊奶粉) (100%)

-------------------------

Action: 19she0412102

From
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

To
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Gold Growing-up Goat Milk Formula (金裝幼兒羊奶粉) (100%)

-------------------------

Action: 18she0727109,18news07300066,17news12142056,18mob0619766

From
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

To
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Gold Growing-up Goat Milk Formula (金裝幼兒羊奶粉) (100%)

------------------------

Action: 19bus0325101

From
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

To
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Pre-school Goat Milk Formula (兒童羊奶粉) (50%)

Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Gold Growing-up Goat Milk Formula (金裝幼兒羊奶粉) (50%)

------------------------

Action: 18bus0820111,18bus0430115,18bus0331102

From
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

To
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Pre-school Goat Milk Formula (兒童羊奶粉) (50%)

Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Gold Growing-up Goat Milk Formula (金裝幼兒羊奶粉) (50%)

------------------------

Action: 19news01293007

From
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

To
Beverages > Milk Powder for Adults
Karihome (卡洛塔妮) > Goat Whole Milk Power (即溶羊奶粉) (100%)

-------------------------

Action: 13news01314033

From
Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

To
Beverages > Milk Powder for Adults
Karihome (卡洛塔妮) > Goat Whole Milk Power (即溶羊奶粉) (100%)

-------------------------

Action: 17ban0725374

From
Toiletries & Household > Kitchen Products
Thermos (膳魔師) > Kitchen Products (0%)

Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Goat Milk Powder (羊奶粉) (100%)

To
Toiletries & Household > Kitchen Products
Thermos (膳魔師) > Kitchen Products (0%)

Beverages > Milk Powder for Infants & Children
Karihome (卡洛塔妮) > Pre-school Goat Milk Formula (兒童羊奶粉) (100%)