Feb 6, 2020

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Art Events HK

Advertiser: Art Events HK


Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Art Events HK have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 18 February 2015 to 01 April 2019

Affected Media: PRINT,BANNER,SOC


From
Jewellery, Watches & Luxury Products > Arts & Crafts and Antiques
Art Events HK > Art Central

To
Jewellery, Watches & Luxury Products > Exhibitions
Art Events HK > Art Central

Feb 5, 2020

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀),S'next - Final,Hong Kong Cycling Association (香港單車聯會)

Advertiser: BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀),S'next - Final, Hong Kong Cycling Association (香港單車聯會)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀),S'next - Final, Hong Kong Cycling Association (香港單車聯會) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 02 November 2011 to 02 December 2019

Affected Media: PRINT,BANNER

Action: 19news11191018

From
Banking & Investment Services > Consumer Banking & Integrated Accounts
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > Mobile Banking Mobile App (中銀流動銀行應用程式) (100%)

To
Banking & Investment Services > Consumer Banking & Integrated Accounts
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > BOC Macau Mobile Banking App (澳門中銀手機銀行應用程式) (100%)

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Action: 11mr1201012,11east1102022

From
Electrical Appliances > Portable Audio / Multimedia Players and Headphones
final audio design > Earphones (100%)

Retail > Department Stores
Harvey Nichols / HN > Department Store (0%)

To
Electrical Appliances > Portable Audio / Multimedia Players and Headphones
S'next - Final > Headphones (100%)

Retail > Department Stores
Harvey Nichols / HN > Department Store (0%)

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Action: 16mr12010018

From
Electrical Appliances > Portable Audio / Multimedia Players and Headphones
final audio design > Earphones (100%)

To
Electrical Appliances > Portable Audio / Multimedia Players and Headphones
S'next - Final > Headphones (100%)

------------------------------------------------------------

Action: 18jet07011001

From
Electrical Appliances > Portable Audio / Multimedia Players and Headphones
Final Inc > Earphones (100%)

To
Electrical Appliances > Portable Audio / Multimedia Players and Headphones
S'next - Final > Headphones (100%)

-----------------------------------------------------------

Action: 19mob1029708,19mob1028720,19mob1202730

From
Hotels, Resorts & Service Apartments > Service Apartments
EastPoint (置邦) > Hong Kong Parkview Service Apartments (陽明山莊) (100%)

To
Sports > Events, Sponsorship & Compliments
Hong Kong Cycling Association (香港單車聯會) > Tissot UCI Track Cycling World Cup, Hong Kong, China (世界盃場地單車賽香港站) (100%)

Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Tissot (天梭表) > Tissot UCI Track Cycling World Cup, Hong Kong, China (世界盃場地單車賽香港站) (0%)

Appearance update:Hang Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) -> Hang Seng Bank Enjoy Visa Card/Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) -> Hang Seng Bank Platinum MasterCard (恒生銀行白金萬事達卡)/Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) -> Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡)

Advertiser: Hang Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) -> Hang Seng Bank Enjoy Visa Card/Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) -> Hang Seng Bank Platinum MasterCard (恒生銀行白金萬事達卡)/Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) -> Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡)
Amendment: Update appearance
Result: Adspend of related ad and media would be affected
Affected Period: Jun 2019 adspend may increase
Affected Media: Mobile

Action:
18mob1103209

Jun 2019 adspend may increase.

Appearance update:DBS Bank (星展銀行) -> Multiplier Programme

Advertiser: DBS Bank (星展銀行) -> Multiplier Programme
Amendment: Delete Non HK Ad
Result: Adspend of related ad and media would be affected
Affected Period: Jun 2015 adspend may decrease
Affected Media: Desktop

Action:
15ban0620246
15ban0619255

Jun 2015 adspend may decrease.

Feb 4, 2020

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for AXA Group (安盛集團) - AXA (安盛),HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Advertiser: AXA Group (安盛集團) - AXA (安盛), HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of AXA Group (安盛集團) - AXA (安盛),HSBC Group (匯豐集團) - HSBC (匯豐銀行) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 6 December 2011 to 27 December 2019

Affected Media: PRINT,BANNER,TV,POP,KCRC

Action: 19ban1201226,19ban1213354,19mob1213021,19mob1212027,19mob1212008,19ban1211194,19ban1211193,19mob1210007,19mob1210005,19mob1210004,19mob1206017,19mob1205026,19mob1204015,19mob1204005,19mob1204004,19ban1202619,19ban1128568,19mob1203016,19mob1203006,19mob1202016,19ban1201226,19ban1201225,19mob1201213,19mob1130230,19mob1130204,19ban1127165,19ban1126169,19ban1126168,19ban1126155,19ban1126150,19ban1126110,19ban1126109,19mob1124212,19mob1124211,19ban1116362,19ban1115215,19ban1202154,19ban1128553

From
Insurance > Medical Insurance
AXA Group (安盛集團) - AXA (安盛) > Happy Family Rewards Programme (家加樂推廣計劃) (100%)

To
Insurance > Medical Insurance
AXA Group (安盛集團) - AXA (安盛) > CritiPartner Critical Illness Plan (愛護同行危疾保障) (100%)

------------------------------
From
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Pulse UnionPay Dual Currency Diamond Credit Card (匯豐Pulse銀聯雙幣鑽石信用卡)[銀聯雙幣信用卡]

To
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC UnionPay Dual Currency Credit Card (匯豐銀聯雙幣信用卡)


From
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > UnionPay Dual Currency Diamond Credit Card (銀聯雙幣鑽石信用卡)

To
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Pulse UnionPay Dual Currency Diamond Credit Card (匯豐Pulse銀聯雙幣鑽石信用卡)

Feb 3, 2020

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Jetour Holding (捷旅集團)

Advertiser: Jetour Holding (捷旅集團)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Jetour Holding (捷旅集團) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 12 January 2000 to 31 December 2019

Affected Media: PRINT,BANNER,SOC,TV


From
Travel & Tourism Services > Travel Agents & Services
Jetour Holding (捷旅集團) > Travel Agents (100%)

To
Travel & Tourism Services > Travel Agents & Services
Jetour Holding (捷旅集團) > Travel Agent (100%)

Desktop Update

Amendment:Page View Ratio Amended
Result: Adspend of related ad and media would be affected
Affected Period: Dec 2019
Affected Media: Desktop

Action:
The page view ratio of the following websites have been amended.

Esdlife.com
Hkej.com