Brand of Park'n Shop (百佳) and OK Convenience Store / Circle K (OK便利店) have been updated

Advertiser: Park'n Shop (百佳) and OK Convenience Store / Circle K (OK便利店)

Amendment: Brands of several ads have been amended

Result: Adspend of related advertisers would be affected

Action:

1. news073005113            

   news080505602            

   news081905601            

   news082605601

Parknshop or Park'n Shop (百佳) > Parknshop.com (100%) Schweppes (玉泉) > Schweppes Carbonated Drinks (0%) The Coca Cola (可口可樂) > Coke (可口可樂) (0%) to 

The Coca Cola (可口可樂) > Coke (可口可樂) (50%) Schweppes (玉泉) > Schweppes Cream Soda (玉泉忌廉梳打) (50%) Parknshop or Park'n Shop (百佳) > Parknshop.com (0%)

2. pop030408118

OK Convenience Store / Circle K (OK便利店) > Instant Rice Boxes (飯飯店中式客飯) (100%) The Coca Cola (可口可樂) > Coca Cola Zero (零系可口可樂) (0%) Schweppes (玉泉) > Schweppes Carbonated Drinks (0%)

to OK Convenience Store / Circle K (OK便利店) > Convenience Store (100%) OK Convenience Store / Circle K (OK便利店)> Instant Rice Boxes (飯飯店中式客飯) (0%)

The Coca Cola (可口可樂) > Coca Cola Zero (零系可口可樂) (0%) Schweppes (玉泉) > Schweppes Cream Soda (玉泉忌廉) (0%)

Brands for Burberry ad have been amended

Advertiser: Burberry
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Jan 2012
Affected Media: Airport

Action:
1. Brand updated from Burberry > Burberry Body Fragrance (100%)
to Burberry > Bags (50%) Burberry > Men's Fashion (25%) Burberry > Women's Fashion (25%)

Appearance updates for Cathay Pacific (國泰航空)

Advertiser: Cathay Pacific (國泰航空)
Amendment: Appearance updates
Result: Adspend of related ad and media would be affected
Affected Period: Interactive
Affected Media: Nov - Dec 2011

Action:
1. Appearance for some Cathay Pacific (國泰航空) ads were deleted

Brands for Burberry ad have been amended

Advertiser: Burberry
Amendment: Brands of the following ad have been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Jan 2012
Affected Media: Airport

Action:
1. Brand update from Chow Sang Sang Group (周生生集團) > Emphasis Jewellery (點睛品) (100%)
to Chow Sang Sang Group (周生生集團) > Chow Sang Sang Jewellery (周生生珠寶) (100%)
2. Brand update from Chow Sang Sang Group (周生生集團) > Emphasis Jewellery (點睛品) (100%)
to Chow Sang Sang Group (周生生集團) > Emphasis Jewellery (點睛品) (50%) Chow Sang Sang Group (周生生集團) > Emphasis Jewellery - Watches (點睛品手錶) (50%)

Appearance updates for Mitsubishi Electric (三菱電機)

Advertiser: Mitsubishi Electric (三菱電機)

Amendment: Amended appearance

Result: Adspend of related ad and media would be affected

Affected Period: Dec 2011

Affected Media: KCRC

Action:

1. Appearance of 11fear1230106 has been added

Appearances of Cle de Peau Beaute, Shiseido (資生堂) and IPSA ads have been amended

Advertiser: Cle de Peau Beaute, Shiseido (資生堂), IPSA

Amendment: Amended appearances

Result: Adspend of related ad and media would be affected

Affected Period: Jan 2012

Affected Media:  Jessica

Action:

1.  Appearances for 12jess0101901 have been updated

2.  Appearances for 12jess0101902 have been updated

3.  Appearances for 12jess0101903 have been updated

Brands for Estee Lauder ad have been amended

Advertiser: Estee Lauder

Amendment: Brands of the following ad have been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Jan 2012

Affected Media: MTR

Action:

12pmtr0131022

1. Brand updated from Estee Lauder Companies - Clinique (倩碧)

> Moisture Surge Intense Skin Fortifying Hydrator (滋潤高效水嫩保濕霜) (100%) to Estee Lauder Companies - Clinique (倩碧) > Even Better Clinical Dark Spot Corrector (勻淨科研淡斑精華) (100%)