Advertiser: Singapore Airlines (新加坡航空)/ Lafuma/ HSBC (匯豐銀行)/ LVMH Group
Amendment: Brands of the following ad have been
amended
Result: Adspend of related brands and categories
would be affected
Action:
1. Singapore Airlines (新加坡航空) > SIA Holidays (新航優悠假期) (50%) Resorts World Sentosa Private (雲頂世界) [(聖淘沙名勝世界新加坡)] > Theme Park (50%)
to Club Mediterranee / Club Med > Club Med Holiday
(50%) Singapore Airlines (新加坡航空) > SIA Holidays (新航優悠假期) (50%)
2. Lafuma > Outer Wear (34%) Lafuma > Bags
(33%) Lafuma > Sports Shoes (33%)
to Lafuma > Outer Wear (34%) Lafuma > Sports
Shoes (33%) Lafuma > Fashion Accessories (33%)
3. HSBC (匯豐銀行) > HSBC
Retirement Planning Service (匯豐退休計劃) (50%) HSBC (匯豐銀行) > HSBC Visa
Card (匯豐威士卡) (50%)
to HSBC (匯豐銀行) > HSBC Visa
Card (匯豐威士卡) (66%) HSBC (匯豐銀行) > HSBC
Retirement Planning Service (匯豐退休計劃) (34%)
4. LVMH Group - Christian Dior > One Essential
Collection (63%) LVMH Group - Christian Dior > Capture Totale Foundation
& Base (37%)
to LVMH Group - Christian Dior > Capture Totale
Compact (34%) LVMH Group - Christian Dior > Capture Totale One Essential
Skin Boosting Super Serum (完美活膚要生素) (33%)
LVMH Group - Christian Dior > Capture Totale One
Essential Ultra-Detox Treatment-Mask (完美活膚更生面膜) (33%)
