Jan 10, 2012

The Miramar Group (美麗華集團)/ Hong Kong Arts Development Council /HKADC (香港藝術發展局)/ Baccarat (巴卡拉)/ Carat/ Broadway (百老匯)


Advertiser: Panasonic (樂聲牌)/ Bank of Communications (交通銀行)
Amendment: Brand updates
Result: Adspend of related ad and media would be affected


Action:
1. Panasonic (樂聲牌) > Projectors (投影機) (50%) Panasonic (樂聲牌) > POS Systems & Office Equipment (50%)
to Panasonic (樂聲牌) > Projectors (投影機) (100%)
2.Panasonic (樂聲牌) > Corporate Image (100%) to Panasonic (樂聲牌) > Energy Solutions (100%)
3.12tvc-c0122116
Bank of Communications (交通銀行) >Wealth Management(100%)
to Bank of Communications (交通銀行)>Events, Sponsorship & Compliments(100%)