Advertiser: International Capital Consultancy / ICC (智富國際)
Amendment: Merged Brands and rearranged its category
Result: Adspend of related brands & categories would be affected
Affected Period: Oct - Nov 2011 & Feb 2012
Media: Newspaper
Action:
1. Merged "International Capital Consultancy / ICC (智富國際) > Financial Seminar and Workshop" and "International Capital Consultancy / ICC (智富國際) > Consulting" and renamed as "International Capital Consultancy / ICC (智富國際) > Financial Seminar and Workshop"
2. Category changed from 'Business Services > Consulting' to 'Banking & Investment Services > Securities Brokerages & Investment Services'
