Feb 22, 2012

Brands of some cruises amended

Advertiser: Jetour Holding (捷旅集團) / Costa Classica (經典號 / 古典號) / Legend of the Sea (海洋神話號) / Hong Kong Wing On Travel Service / Royal Caribbean (皇家加勒比國際郵輪)
Amendment: Brands of several ads have been amended
Result: Adspend of related brands & categories would be affected
Affected Period: Dec 2011
Affected Media: Newspaper

Action:
1. Brand updated from "Jetour Holding (捷旅集團) > Jetour Holiday (捷旅假期) (50%)", "Costa Cruises (歌詩達郵輪) > Costa Classica (經典號 / 古典號) (17%)", "Royal Caribbean (皇家加勒比國際郵輪) > Legend of the Sea (海洋神話號) (17%)" & "Costa Cruises (歌詩達郵輪) > Costa Favolosa (至臻號) (16%)" to "Jetour Holding (捷旅集團) > Jetour Holiday (捷旅假期) (100%)"
2. Brand updated from "Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (50%)" & "Royal Caribbean (皇家加勒比國際郵輪) > Legend of the Sea (海洋神話號) (50%)" to "Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (100%)"