Amendment: Brand of several ads have been amended
Result: Adspend of related advertisers, brands and subcategories would be affected
Affected Period: Oct 2006 / Sep 2009 / Nov 2010 / Nov 2011
Affected Media: Newspaper & Interactive
Action:
1. Brand changed from "J.P. Morgan Chase & Co. - J.P. Morgan Chase > JPMorgan Asset Management (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan Chase > Chase Sapphire (100%)"
2. Brand changed from "J.P. Morgan Chase & Co. - J.P. Morgan Chase > JPMorgan Asset Management (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan Chase > Events, Sponsorship & Compliments (100%)"
3. Brand changed from " J.P. Morgan Chase & Co. - J.P. Morgan Chase > Corporate Image (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan Asset Management [JF Asset Management (JF 資產管理)] > JF Asset Management (100%)"
4. Brand changed from "J.P. Morgan Chase & Co. - J.P. Morgan Chase > Corporate Image (100%)" to "J.P. Morgan Chase & Co. - J.P. Morgan's Global Commodities Group > Corporate Image (100%)"
