Apr 27, 2012

Brand amendment for Hitachi (日立牌)


Advertiser: Hitachi (日立牌)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Mar 2012
Affected Media: Bus Shelter

Action:
1. Hitachi (日立牌) > Washing Machines (洗衣機) (50%)
Hitachi (日立牌) > Residential Air Conditioner - Split Type (分體式冷氣機) (50%)
to Hitachi (日立牌) > Residential Air Conditioner - Split Type (分體式冷氣機) (34%)
Hitachi (日立牌) > Refrigerators (雪櫃) (33%)
Hitachi (日立牌) > Washing Machines (洗衣機) (33%)