Apr 4, 2012

Brand updates for Sony (新力)


Advertiser: Sony (新力)
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Feb 2012
Affected Media: Print, interactive

Action:
1.12et0228014
Brands updated from Neway Karaoke> Karaoke (50%), Sony (新力)> PlayStation3 (50%)
to Neway Karaoke > Karaoke (50%), Sony (新力) > PlayStation3 (25%), Sony (新力)> PlayStation Games (25%)
2.12ban0223802
Brands updated from Sony (新力)> PlayStation3 (100%)
to Sony (新力) > PlayStation3 (50%), Sony (新力) > PlayStation Games (50%)