Brand amendment for Chanel

Advertiser: Chanel

Amendment: Brands % of the following ad has been amended

Result: Adspend of related ad and media would be affected

Affected Period: Jul 2011

Affected Media: Airport

Action:

Amendment for Ref.No 11apt0702504

Brand updated from Chanel > Bags (手袋) (50%)

Chanel > Men's Fashion (25%)

Chanel > Women's Fashion (25%) to

Chanel > Bags (手袋) (33%)

Chanel > Shoes (鞋) (33%)

Chanel > Men's Fashion (17%)

Chanel > Women's Fashion (17%)

Brand amendment for LVMH Group - TAG Heuer

Advertiser: LVMH Group - TAG Heuer

Amendment: Brands of the following ad has been amended

Result: Adspend of related ad and media would be affected

Affected Period: Jun-Sep 2011

Affected Media: Airport

Action:

Amendment for Ref.No 11apt0621402

Brand updated from

LVMH Group - TAG Heuer > Watches (100% to

LVMH Group - TAG Heuer > Link Mobile Phone (100%)

Sub-category of Queen Elizabeth Water Agua Floral de la Reina Isabel (伊利莎伯皇后活膚水) has been amended

Advertiser: Thalissi

Amendment: Sub-category amended

Result: Adspend of related sub-categories would be affected

Action:

1.Thalissi> Queen Elizabeth Water Agua Floral de la Reina Isabel

(伊利莎伯皇后活膚水)

Sub-category updated from Cosmetics & Skincare -> Facial Moisturizers

To Cosmetics & Skincare -> Body Care Products

Sub-category of RS Components has been amended

Advertiser: RS Components

Amendment: Sub-category amended

Result: Adspend of related categories would be affected

Action:

1.RS Components> Software & IT Solutions

Sub-category updated from Computers & Internet Services -> Software & IT Solutions to

Retail -> Online Stores & Group Buying Services renamed as Online Store

Brand updates for Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)

Advertiser: Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 /商業電台)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Action:

Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)

-> CR2 -Ultimate Song Chart Awards (叱吒903 - 叱吒樂壇流行榜頒獎典禮)—100%

Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)

-> CR2 (叱吒903)—0%

Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)

-> ID Club / idclub.com—0% to

Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台)

-> CR2 -Ultimate Song Chart Awards (叱吒903 - 叱吒樂壇流行榜頒獎典禮)—50%

ong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) -> ID Club / idclub.com -Ultimate Song Chart Awards (ID Club / idclub.com -

叱吒樂壇流行榜頒獎典禮)—50%

Appearance update for Canon (佳能)

Advertiser: Canon (佳能)
Amendment: Updated appearance
Result: Adspend of related ad and media would be affected
Affected Period: Mar 2012 to April 2012
Affected Media: MTR

Action:
The appearance of 12fmtr0410112 has been moved to 12pmtr0327201
Period:31 Mar to 30 Apr
Brand updated from
Canon (佳能) > Digital IXUS 240 HS Digital Camera (Digital IXUS 240 HS 數碼相機) (50%)
Canon (佳能) > Digital IXUS 510 HS Digital Camera (Digital IXUS 510 HS 數碼相機) (50%) to
Canon (佳能) > PowerShot G1 X Digital Point & Shoot Camera (PowerShot G1 X數碼輕便相機) (100%)

Brand amendment for Plaza Premium Lounge Management (環亞機場服務管理) [Plaza Business Centre Management]

Advertiser: Plaza Premium Lounge Management (環亞機場服務管理) [Plaza Business Centre Management]
Amendment: Brands of the following ad has been amended
Result: Adspend of related brands and categories would be affected
Affected Period: Apr 2012
Affected Media: Airport

Action:
12apt0501505, 12apt0501001
Miscellaneous > Miscellaneous Brands (100%) to
Plaza Premium Lounge Management (環亞機場服務管理) [Plaza Business Centre Management] > Plaza Premium Lounge (100%)

Brand updates for Sing Tao News Corporation (星島新聞集團) & The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)

Advertiser: Sing Tao News Corporation (星島新聞集團) & The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Apr 2012

Affected Media: Print

Action:

Brands updated from:

Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Sing Tao Inter-School Debating Competition (星島日報 - 星島全港校際辯論比賽) (50%)

The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Education Bureau - Sing Tao Inter-School Debating Competition (教育局 - 星島全港校際辯論比賽) (50%) to:

The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Education Bureau - Sing Tao Inter-School Debating Competition (教育局 - 星島全港校際辯論比賽) (34%)

Sing Tao News Corporation (星島新聞集團) > The Standard - Sing Tao Inter-School Debating Competition (英文虎報 - 星島全港校際辯論比賽) (33%)

Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Sing Tao Inter-School Debating Competition (星島日報 - 星島全港校際辯論比賽) (33%)

Brand updates for Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) & i-CABLE Communications (有線寬頻通訊) [Wharf Cable] & Sing Tao News Corporation (星島新聞集團)

Advertiser: Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) & i-CABLE Communications (有線寬頻通訊) [Wharf Cable] & Sing Tao News Corporation (星島新聞集團)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Jan 2010, Dec 2010-Jan 2011, Dec 2011-Jan 2012

Affected Media: Print

Action:

1.    Brands updated from:

Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Top 10 News Stories (十大新聞選舉) (34%)

i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Top 10 News Stories (十大新聞選舉) (33%)

Sing Tao News Corporation (星島新聞集團) > Top 10 News Stories (十大新聞選舉) (33%) to:

Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Top 10 News Stories (十大新聞選舉) (20%)

i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Top 10 News Stories (十大新聞選舉) (20%)

Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Top 10 News Stories (星島日報 - 十大新聞選舉) (20%)

Sing Tao News Corporation (星島新聞集團) > The Standard [Hong Kong iMail] - Top 10 News Stories (十大新聞選舉) (20%)

i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Cable TV - Top 10 News Stories (有線電視 - 十大新聞選舉) (20%)

2.    Brands updated from:

Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily (星島日報) (25%)

Sing Tao News Corporation (星島新聞集團) > The Standard [Hong Kong iMail] (25%)

Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Top 10 News Stories (十大新聞選舉) (25%)

i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Top 10 News Stories (十大新聞選舉) (25%) to:

Hong Kong Commercial Broadcasting / Commercial Radio (香港商業廣播 / 商業電台) > Top 10 News Stories (十大新聞選舉) (20%)

i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Top 10 News Stories (十大新聞選舉) (20%)

Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Top 10 News Stories (星島日報 - 十大新聞選舉) (20%)

Sing Tao News Corporation (星島新聞集團) > The Standard [Hong Kong iMail] - Top 10 News Stories (十大新聞選舉) (20%)

i-CABLE Communications (有線寬頻通訊) [Wharf Cable] > Cable TV - Top 10 News Stories (有線電視 - 十大新聞選舉) (20%)

Brand updates for Alcon (立康)

Advertiser: Alcon (立康)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Sep 2010

Affected Media: Print

Action:

Brands updated from:

Alcon (立康) > Patanol (50%)

Alcon (立康) > Pataday (敏必滴) (50%) to:

Alcon (立康) > Pataday (敏必滴) (100%)

Brand updates for Unilever - Lux (力士)

Advertiser: Unilever - Lux (力士)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Apr 2012

Affected Media: TVC

Action:

1.    12tvc-c0423012

Brands updated from

Unilever - Lux (力士) > Lux Super Rich - Super Damage Repair Hair Treatment Range Products (黑鑽極致修護護髮系列) (50%)

Unilever - Lux (力士) > Lux Super Rich - Super Damage Repair Hair Treatment Range Products (晶鑽極致修護護髮系列) (50%) to

Unilever - Lux (力士) > Super Rich Shine Series (日本極致閃耀系列) (50%)

Unilever - Lux (力士) > Super Damage Repair Series (日本極致修護系列) (50%)

Brand updates for Sing Tao News Corporation (星島新聞集團) & The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)

Advertiser: Sing Tao News Corporation (星島新聞集團) & The Government of the Hong Kong Special Administrative Region (香港特別行政區政府)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Apr 2012

Affected Media: Print

Action:

1.    12news0423087

Brands updated from Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Sing Tao Inter-School Debating Competition (星島日報 - 星島全港校際辯論比賽) (50%)

The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Education Bureau - Sing Tao Inter-School Debating Competition (教育局 - 星島全港校際辯論比賽) (50%) to

The Government of the Hong Kong Special Administrative Region (香港特別行政區政府) > Education Bureau - Sing Tao Inter-School Debating Competition (教育局 - 星島全港校際辯論比賽) (34%)

Sing Tao News Corporation (星島新聞集團) > The Standard - Sing Tao Inter-School Debating Competition (英文虎報 - 星島全港校際辯論比賽 (33%)

Sing Tao News Corporation (星島新聞集團) > Sing Tao Daily - Sing Tao Inter-School Debating Competition (星島日報 - 星島全港校際辯論比賽) (33%)

Brand updates for Miscellaneous & Sanofi Aventis (賽諾菲安萬特) - Lactacyd (令膚適)

Advertiser: Miscellaneous & Sanofi Aventis (賽諾菲安萬特) - Lactacyd (令膚適)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Print

Action:

1.    12sud0330120

Brands updated from Miscellaneous > Miscellaneous Brands (100%) to

Sanofi Aventis (賽諾菲安萬特) - Lactacyd (令膚適) > Lactacyd Feminine Daily Wash (長效清爽) (100%)

Brand updates for Asos & G Market & Sanofi Aventis (賽諾菲安萬特) - Lactacyd (令膚適)

Advertiser: Asos & G Market & Sanofi Aventis (賽諾菲安萬特) - Lactacyd (令膚適)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Apr 2012

Affected Media: Print

Action:

1.    12fb0402010

Brands updated from Asos > Online Fashion Retailer (50%)

G Market > Online Fashion Retailer (50%) to

Sanofi Aventis (賽諾菲安萬特) - Lactacyd (令膚適) > Lactacyd Feminine Daily Wash (長效清爽) (100%)

Brand updates for LVMH Group - Givenchy (紀梵希)

Advertiser: LVMH Group - Givenchy (紀梵希)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar&Apr 2012

Affected Media: Print

Action:

12cos0301109

12cos0401902

Brands updated from

LVMH Group - Givenchy (紀梵希) > Facial Moisturizer (美白10次方淨化深度白精華液) (50%)

LVMH Group - Givenchy (紀梵希) > Facial Moisturizer (美白10次方淨化瞬白保濕乳) (50%) to

LVMH Group - Givenchy (紀梵希) > Facial Moisturizer (美白10次方淨化深度白精華液) (34%)

LVMH Group - Givenchy (紀梵希) > Facial Moisturizer (美白10次方淨化瞬白保濕乳) (33%)

LVMH Group - Givenchy (紀梵希) > Sheet Mask (美白10次方淨化系列雙效美白活力面膜) (33%)

Brand updates for Hugo Boss

Advertiser: Hugo Boss

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Print

Action:

12tat0301005

Brands updated from Hugo Boss > Boss Black Men's Fashion (100%) to

Hugo Boss > Boss Selection Men's Fashion (50%)

Hugo Boss > Boss Selection Fashion Accessories (50%)

Sub-category of LVMH Group - Christian Dior / Comme des Garcons / CdG / Naturalia Sintesi-Italy (意大利貝嘉文) has been amended

Advertiser: LVMH Group - Christian Dior / Comme des Garcons / CdG / Naturalia

Sintesi-Italy (意大利貝嘉文)

Amendment: Sub-category amended

Result: Adspend of related categories would be affected

Action:

1.LVMH Group - Christian Dior >> Dior Homme Fashion Store / Flagship Store

LVMH Group - Christian Dior >> Dior Homme Fashion (AW)

LVMH Group - Christian Dior >> Dior Homme Fashion (SS)

Comme des Garcons / CdG >> Comme des Garcons Shirt Homme Men's Fashion

Sub-category updated from Fashion, Accessories & Eyewear -> Women's Fashion

To Fashion, Accessories & Eyewear -> Men's Fashion

2.Naturalia Sintesi-Italy (意大利貝嘉文) > InForma Trielaston Body Care Products

Sub-category updated from Cosmetics & Skincare -> Body Care Products to

Beauty, Slimming & Fitness -> Slimming Products renamed as InForma Trielaston Slimming Products

Brand updates for Metro Broadcast (新城廣播) / Forest Essence (森之美肌)

Advertiser: Metro Broadcast (新城廣播) / Forest Essence (森之美肌)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Action:

1. Open University of Hong Kong / OUHK (香港公開大學)> LiPACE - Capacity Building

Mileage Programme (李嘉誠專業進修學院 - 自在人生自學計劃) (34%)Women's

Commission (婦女事務委員會)> Capacity Building Mileage Programme

(自在人生自學計劃) (33%)Hong Kong Commercial Broadcasting / Commercial Radio

(香港商業廣播 / 商業電台)> 881903 (一人一大學 - 自在人生自學計劃) (33%) to

Open University of Hong Kong / OUHK (香港公開大學)> LiPACE - Capacity Building

Mileage Programme (李嘉誠專業進修學院 - 自在人生自學計劃) (34%)Women's

Commission (婦女事務委員會)> Capacity Building Mileage Programme

(自在人生自學計劃) (33%)Metro Broadcast (新城廣播)> Capacity Building Mileage

Programme (自在人生自學計劃) (33%)

2. Forest Essence (森之美肌)> Sheet Masks (宮廷本草養顏劑面膜系列) (100%)

to Forest Essence (森之美肌)> Facial & Eye Care Products (宮廷本草養顏劑系列)

(100%)

Brand amendment for Dbc Radio (數碼電台)

Advertiser: Dbc Radio (數碼電台)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Apr 2012

Affected Media: Bus Body

  

Action:

12bus0427079

Digital Broadcasting Corporation Hong Kong / DBC (香港數碼廣播) > Radio Station (100%) to Dbc Radio (數碼電台) > Radio Station (永不放棄同學仔) (100%)

Appearence update - New Monday

Amendment: Missing appearance added back

Result: Adspend of related media would be affected

Affected Period: Mar & Apr 2012

Affected Media: New Monday

Action:

Some missing appearances were added back

Brand amendment for Infiniti (英菲尼迪)

Advertiser: Infiniti (英菲尼迪)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Apr 2012

Affected Media: Airport

Action:

12pmtr0502043

Infiniti (英菲尼迪) > G Sedan Series (100%)  to

Infiniti (英菲尼迪) > Sedans & Sports Cars (100%)

Brand amendment for Tod's

Advertiser: Tod's

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Apr 2012

Affected Media: Airport

  

Action:

12apt0501506

Tod's > Women's Fashion (50%)

Tod's > Men's Fashion (50%) to

Tod's > Bags (34%)

Tod's > Women's Fashion (33%)

Tod's > Shoes (33%)

Brand updates for Anna Sui

Advertiser: Anna Sui

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Nov 2011

Affected Media: Print

Action:

Brand updates for 11fb1107021 has been done.

Brand updates for Giorgio Armani Group - Giorgio Armani

Advertiser: Giorgio Armani Group - Giorgio Armani

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Sep&Nov 2011, Mar 2012

Affected Media: Print

Action:

1.    12news0314641

Brand updated from

Giorgio Armani Group - Giorgio Armani > Giorgio Armani Men's Fashion (100%) to

Giorgio Armani Group - Giorgio Armani > Giorgio Armani Women's Fashion (100%)

2.    11news0929043

Brand updated from

Giorgio Armani Group - Giorgio Armani > Giorgio Armani Women's Fashion (100%) to

Giorgio Armani Group - Giorgio Armani > Giorgio Armani Shoes (50%)

Giorgio Armani Group - Giorgio Armani > Giorgio Armani Men's Fashion (50%)

3.    11news1117026

Brand updated from

Giorgio Armani Group - Giorgio Armani > Giorgio Armani Women's Fashion (100%) to

Giorgio Armani Group - Giorgio Armani > Giorgio Armani Women's Fashion (50%)

Giorgio Armani Group - Giorgio Armani > Giorgio Armani Men's Fashion (50%)

Sub-category of Chow Tai Fook (周大福集團) has been amended

Advertiser: Chow Tai Fook (周大福集團)

Amendment: Sub-category amended

Result: Adspend of related categories would be affected

Action:

Chow Tai Fook (周大福集團) > www.ctfeshop.com.hk (周大福網絡旗艦店)

Sub-category updated from Retail -> Online Stores & Group Buying Services

To Jewellery, Watches & Luxury Products -> Jewellery

Sub-category of The Top (卓峰) has been amended

Advertiser: The Top (卓峰)

Amendment: Sub-category amended

Result: Adspend of related categories would be affected

Action:

The Top (卓峰) > Shoes Repair & Lock Centre from

Fashion, Accessories & Eyewear -> Shoes & Shoes Accessories to

Business Services -> Cleaning Services

Brand updates for A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) & Samsung (三星)

Advertiser: A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) & Samsung (三星)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Apr 2012

Affected Media: Print

Action:

1.    12news0427032

Brands updated from

A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (50%)

Samsung (三星) > Galaxy S II Mobile Phone (25%)

Samsung (三星) > Galaxy Mobile Phones (13%)

Samsung (三星) > Galaxy Tab Series Products (12%)

to

Samsung (三星) > Galaxy Mobile Phones (50%)

Samsung (三星) > Galaxy S II Mobile Phone (25%)

Samsung (三星) > Galaxy Mini 2 Mobile Phone (25%)

A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)

Brand updates for Fujifilm (富士) - Beauty

Advertiser: Fujifilm (富士) - Beauty

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Mar 2012

Affected Media: Print

Action:

1.    12tmtr-c0327013

Brand updated from Fujifilm (富士) - Beauty > Fujifilm Beauty (旗艦店) (100%)

To Fujifilm (富士) - Beauty > Astalift 10000 (100%)

Brand updates for Pacific Century CyberWorks / PCCW (電訊盈科) & Samsung (三星)

Advertiser: Pacific Century CyberWorks / PCCW (電訊盈科) & Samsung (三星)

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Apr 2012

Affected Media: TVC

Action:

1.    12tvc-e0427004

Brands updated from

Pacific Century CyberWorks / PCCW (電訊盈科) > Now Broadband TV (Now 寬頻電視) (100%)

Home Box Office / HBO > Movie Channel (0%) to

Pacific Century CyberWorks / PCCW (電訊盈科) > PCCW Mobile (電訊盈科流動通訊) (50%)

Samsung (三星) > Galaxy Note Mobile Phone (25%)

Samsung (三星) > Galaxy S II Lte Mobile Phone (25%)

Brand updates for Angel Face (唐安麒) & JC Casa (嘉栢僱傭中心 / 嘉栢菲印傭中心)

Advertiser: Angel Face (唐安麒) & JC Casa (嘉栢僱傭中心 / 嘉栢菲印傭中心) 

Amendment: Brands of the following ad has been amended

Result: Adspend of related brands and categories would be affected

Affected Period: Jan 2012

Affected Media: Print

Action:

1.    12next0126104

Brand updated from

Angel Face (唐安麒) > Beauty Salon (美顏瘦身專門店 / 美胸瘦身專門店) (100%) to

J JC Casa (嘉栢僱傭中心 / 嘉栢菲印傭中心) > Maid Services (僱傭中心) (100%)