Brand Updated for Samsung (三星)

Sub Category / Brand Updated for L'Oreal (歐萊雅) - Giorgio Armani

Advertiser: L'Oreal (歐萊雅) - Giorgio Armani
Amendment: Sub Category / Brand of L'Oreal (歐萊雅) - Giorgio Armani have been amended
Result: Adspend of Sub Category / Brand would be affected for all transferred brands without change in adspend
Affected Period: From June, 2001 to May, 2012
Affected Media: Interactive

Action:
Some ads have been updated
From
Cosmetics & Skincare for Men > Perfume & Fragrance for Men
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Fragrance
To
Cosmetics & Skincare for Men > Perfume & Fragrance for Men
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Pour Homme Men Fragrance
From
Cosmetics & Skincare for Men > Perfume & Fragrance for Men
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Fragrance
To
Cosmetics & Skincare for Men > Perfume & Fragrance
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Women Fragrance



Sub Category / Brand Updated for L'Oreal (歐萊雅) - Giorgio Armani

Advertiser: L'Oreal (歐萊雅) - Giorgio Armani
Amendment: Sub Category / Brand of L'Oreal (歐萊雅) - Giorgio Armani have been amended
Result: Adspend of Sub Category / Brand would be affected for all transferred brands without change in adspend
Affected Period: From June, 2001 to May, 2012
Affected Media: Interactive

Action:
From
Cosmetics & Skincare for Men > Perfume & Fragrance for Men
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Fragrance
To
Cosmetics & Skincare for Men > Perfume & Fragrance for Men
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Pour Homme Men Fragrance
From
Cosmetics & Skincare for Men > Perfume & Fragrance for Men
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Fragrance
To
Cosmetics & Skincare for Men > Perfume & Fragrance
L'Oreal (歐萊雅) - Giorgio Armani > Acqua Di Gio Women Fragrance



Sub Category / Brand Updated for L'Oreal (歐萊雅) - Giorgio Armani

Advertiser: L'Oreal (歐萊雅) - Giorgio Armani
Amendment: Sub Category / Brand of L'Oreal (歐萊雅) - Giorgio Armani have been amended
Result: Adspend of Sub Category / Brand would be affected for all transferred brands without change in adspend
Affected Period: From July, 2006 to June, 2009
Affected Media: Print

Action:
From
Cosmetics & Skincare > Cosmetics (Range Products)
Chanel > Events, Sponsorship & Compliments
To
Cosmetics & Skincare > Women Fashion
Chanel > Events, Sponsorship & Compliments (Fashion)
From
Cosmetics & Skincare > Cosmetics (Range Products)
Chanel > Events, Sponsorship & Compliments
To
Cosmetics & Skincare > Women Fashion
Chanel > Recruitment



Brand Updated for Panasonic (樂聲牌)

Brand Updated for Panasonic (樂聲牌)
Advertiser: Panasonic (樂聲牌)
Amendment: Brand of Panasonic (樂聲牌) have been amended
Result: Adspend of Brand would be affected for all transferred brands in original adspend
Affected Period: From Feb, 2010 to Jan, 2012
Affected Media: Print / TVC

Action:
Some ads have been updated
From
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視)
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視)
From
Electrical Appliances > Television
Panasonic (樂聲牌) > 3D TV (34%)
Electrical Appliances > Television
Panasonic (樂聲牌) > LCD Television / LCD TV (液晶顯示屏電視) (33%)
Electrical Appliances > Video and Audio Player / Recorder
Panasonic (樂聲牌) > Blu-Ray HD TV Recorder (藍光高清電視錄影機) (33%)
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Video and Audio Player / Recorder
Panasonic (樂聲牌) > Blu-Ray HD TV Recorder (藍光高清電視錄影機) (50%)
From
Electrical Appliances > Television
Panasonic (樂聲牌) > 3D TV
To
Electrical Appliances > Television
Panasonic (樂聲牌) > Full HD TV / iDTV (全高清電視)



Sub- Category / Brand Updated for Salvatore Ferragamo

Advertiser: Salvatore Ferragamo
Amendment: Sub- Category / Brand of Salvatore Ferragamo have been amended
Result: Adspend of Sub- Category / Brand would be affected for all transferred brands in original adspend
Affected Period: April, 2012
Affected Media: Print / Interactive / Outdoor

Action:
12news0413067
12news0413658
From
Fashion, Accessories & Eyewear > Eyewear
Salvatore Ferragamo > Sunglasses (33%)
Fashion, Accessories & Eyewear > Fashion Accessories
Salvatore Ferragamo > Fashion Accessories (33%)
Fashion, Accessories & Eyewear > Men's Fashion
Salvatore Ferragamo > Men's Fashion (17%)
Fashion, Accessories & Eyewear > Women's Fashion
Salvatore Ferragamo > Women's Fashion (17%)
To
Fashion, Accessories & Eyewear > Women's Fashion
Salvatore Ferragamo > Fashion Store / Flagship Store (100%)

12tram0413002
From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Salvatore Ferragamo > Shoes (33%)
Fashion, Accessories & Eyewear > Fashion Accessories
Salvatore Ferragamo > Fashion Accessories (33%)
Fashion, Accessories & Eyewear > Men's Fashion
Salvatore Ferragamo > Men's Fashion (17%)
Fashion, Accessories & Eyewear > Women's Fashion
Salvatore Ferragamo > Women's Fashion (17%)
To
Fashion, Accessories & Eyewear > Women's Fashion
Salvatore Ferragamo > Fashion Store / Flagship Store (100%)

12ban0413701
From
Fashion, Accessories & Eyewear > Fashion Accessories
Salvatore Ferragamo > Fashion Accessories (50%)
Fashion, Accessories & Eyewear > Men's Fashion
Salvatore Ferragamo > Men's Fashion (25%)
Fashion, Accessories & Eyewear > Women's Fashion
Salvatore Ferragamo > Women's Fashion (25%)
To
Fashion, Accessories & Eyewear > Women's Fashion
Salvatore Ferragamo > Fashion Store / Flagship Store (100%)



Sub-Category / Advertiser / Brand updates of Fulbright Financial Group (富昌金融集團)

Advertiser: Fulbright Financial Group (富昌金融集團)
Amendment: Sub-Category / Advertiser / Brand of Fulbright Financial Group (富昌金融集團) have been amended
Result: Adspend of Sub-Category / Advertiser / Brand would be affected for transferred brand in same adspend %
Affected Period: December, 2007 to November, 2010
Affected Media: TVC / Radio / Print

Action:
Some ads have been updated
From
Banking & Investment Services > Securities Brokerages & Investment Services
Fulbright Securities (富昌證券) > Events, Sponsorship & Compliments
To
Banking & Investment Services > Events, Sponsorship & Compliments
Fulbright Financial Group (富昌金融集團) > Events, Sponsorship & Compliments
From
Banking & Investment Services > Securities Brokerages & Investment Services
Fulbright Securities (富昌證券) > Events, Sponsorship & Compliments (33%)
To
Banking & Investment Services > Events, Sponsorship & Compliments
Fulbright Financial Group (富昌金融集團) > Fulbright Securities (富昌證券)



Brand Updated for Samsung (三星)

Advertiser: Samsung (三星)
Amendment: Brand of Samsung (三星) have been amended
Result: Adspend of Brand would be affected for all transferred brand in original adspend
Affected Period: From Nov, 2010 to May, 2012
Affected Media: All media

Action:
Some ads have been updated
From
Electrical Appliances > Television
Samsung (三星) > 3D TV
To
Electrical Appliances > Television
Samsung (三星) > Samsung (三星) > Smart LED TV

From
Electrical Appliances > Television
Samsung (三星) > 3D TV
To
Electrical Appliances > Television
Samsung (三星) > Television (電視機)
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (50%)
Electrical Appliances > Television
Samsung (三星) > 3D TV (50%)
Electrical Appliances > Retail & Distributors
Suning (蘇寧電器) > Suning (蘇寧鐳射) [Citicall (鐳射)] (0%)
Travel & Tourism Services > Museums & Theme Parks
Ocean Park (海洋公園) > Theme Park (0%)

From
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (50%)
Electrical Appliances > Television
Samsung (三星) > 3D TV (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (34%)
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (33%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (33%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)

From
Electrical Appliances > Home Theatre
Samsung (三星) > Home Theatre (家庭影院) (34%)
Electrical Appliances > Television
Samsung (三星) > 3D TV (33%)
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (33%)
Books, Gifts & Stationery > Gifts
Animation International (國際影業) > Doraemon Products (多啦A夢產品) (0%)
Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (34%)
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (33%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (33%)
Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)
Books, Gifts & Stationery > Gifts
Animation International (國際影業) > Doraemon Products (多啦A夢產品) (0%)

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視)

From
Electrical Appliances > Television
Samsung (三星)> LCD Television / LCD TV (液晶顯示屏電視) (50%)
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (50%)
Toys & Hobbies > Toys
Walt Disney (華特迪士尼) > Toy Story (反斗奇兵系列) (0%)
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (0%)
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
TO
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (34%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (33%)
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (33%)
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
Toys & Hobbies > Toys
Walt Disney (華特迪士尼) > Toy Story (反斗奇兵系列) (0%)
Banking & Investment Services > Credit Card & Charge Card
HSBC (匯豐銀行) > HSBC Visa Card (匯豐威士卡) (0%)

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (34%)
Electrical Appliances > Washing Machines & Dryer
Samsung (三星) > Washing Machines (洗衣機) (33%)
Camera, Photography & Optical Instruments > Digital Camera
Samsung (三星) > Digital Camera (數碼相機) (33%)
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
To
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (100%)

From
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店)
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)

From
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (100%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)

From
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視)
To
Electrical Appliances > Television
Samsung (三星) > Smart LED TV

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (34%)
Electrical Appliances > Washing Machines & Dryer
Samsung (三星) > Washing Machines (洗衣機) (33%)
Camera, Photography & Optical Instruments > Digital Camera
Samsung (三星) > Digital Camera (數碼相機) (33%)
Electrical Appliances> Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
To
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (34%)
Electrical Appliances > Washing Machines & Dryer
Samsung (三星) > Washing Machines (洗衣機) (33%)
Camera, Photography & Optical Instruments > Digital Camera
Samsung (三星) > Digital Camera (數碼相機) (33%)
Electrical Appliances> Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視)
To
Electrical Appliances > Television
Samsung (三星) > Television

From
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (50%)
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (34%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (33%)
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (33%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視)
To
Electrical Appliances > Television
Samsung (三星) > Smart LED TV

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)
Electrical Appliances > Retail & Distributors
Suning (蘇寧電器) > Suning (蘇寧鐳射) [Citicall (鐳射)] (0%)
To
Electrical Appliances > Television
Samsung (三星) > 3D TV (34%)
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (33%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (33%)
Electrical Appliances > Retail & Distributors
Suning (蘇寧電器) > Suning (蘇寧鐳射) [Citicall (鐳射)] (0%)

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (50%)
Electrical Appliances > Home Appliances
Samsung (三星) > Electrical Appliances (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Home Appliances
Samsung (三星) > Electrical Appliances (100%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)
Electrical Appliances > Retail & Distributors
Suning (蘇寧電器) > Suning (蘇寧鐳射) [Citicall (鐳射)] (0%)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
Electrical Appliances > Retail & Distributors
Suning (蘇寧電器) > Suning (蘇寧鐳射) [Citicall (鐳射)] (0%)

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Home Appliances
Samsung (三星) > Electrical Appliances (100%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (34%)
Electrical Appliances > Hi-Fi and Loudspeakers
Samsung (三星) > Speakers (揚聲器) (33%)
Electrical Appliances > Video and Audio Player / Recorder
Samsung (三星) > Blu-ray Disc Players (藍光影碟播放機) (33%)
Sports > Events, Sponsorship & Compliments
Adidas (愛迪達) > Events, Sponsorship & Compliments (0%)
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
To
Electrical Appliances > Home Appliances
Samsung (三星) > Electrical Appliances (100%)
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)
Sports > Events, Sponsorship & Compliments
Adidas (愛迪達) > Events, Sponsorship & Compliments (0%)

From
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視) (100%)
To
Eectrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)

From
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (50%)
Electrical Appliances > Television
Samsung (三星) > LCD Television / LCD TV (液晶顯示屏電視)  (50%)
Camera, Photography & Optical Instruments > Digital Camera
Samsung (三星) > ES80 Digital Camera (ES80 數碼相機) (0%)
To
Electrical Appliances > Home Theatre
Samsung (三星) > Blu-ray Home Theatre (藍光家庭影院組合) (34%)
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (33%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (33%)

From
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (100%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)

From
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (100%)
Electrical Appliances > Retail & Distributors
Gome Home Appliances (國美電器) > Electrical Appliances Retailer (0%)
Electrical Appliances > Events, Sponsorship & Compliments
Gome Home Appliances (國美電器) > Gome Cup Raceday (國美盃賽馬日) (0%)
Entertainment > Gambling
ong Kong Jockey Club (香港賽馬會) > Gome Cup Raceday (國美盃賽馬日) (0%
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
Electrical Appliances > Retail & Distributors
Gome Home Appliances (國美電器) > Electrical Appliances Retailer (0%)
Electrical Appliances > Events, Sponsorship & Compliments
Gome Home Appliances (國美電器) > Gome Cup Raceday (國美盃賽馬日) (0%)
Entertainment > Gambling
Hong Kong Jockey Club (香港賽馬會) > Gome Cup Raceday (國美盃賽馬日) (0%)

From
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (100%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)
To
Electrical Appliances > Television
Samsung (三星) > Full HD TV / iDTV (全高清電視) (50%)
Electrical Appliances > Television
Samsung (三星) > Smart LED TV (50%)
Electrical Appliances > Retail & Distributors
AV Life PlasmaTV Station (生活影音) > Plasma TV Professional Shop (Plasma TV 專門店) (0%)