Aug 29, 2012
Brand / Brand Percentage Updated for Lion (獅王) - Systema (適齒美),Jebsen Group - Jebsen Beer,Panasonic (樂聲牌),Nike,Swatch Group (斯沃琪集團) - Omega (歐米茄),Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Lion (獅王) - 獅王潔白,Lion (獅王) - Leed (麗的),Lion (獅王) - Top (潔白物語)
Advertiser: Lion (獅王) - Systema (適齒美),Jebsen Group - Jebsen Beer,Panasonic (樂聲牌),Nike,Swatch Group (斯沃琪集團) - Omega (歐米茄),Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Lion (獅王) - 獅王潔白,Lion (獅王) - Leed (麗的),Lion (獅王) - Top (潔白物語)
Admendment: Brand / Brand Percentage of Lion (獅王) - Systema (適齒美),Jebsen Group - Jebsen Beer,Panasonic (樂聲牌),Nike,Swatch Group (斯沃琪集團) - Omega (歐米茄),Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠),Lion (獅王) - 獅王潔白,Lion (獅王) - Leed (麗的),Lion (獅王) - Top (潔白物語) have been amended
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 26 April 2012 to 28 August 2012
Affected Media: TVC,PRINT,FOCUS
Action:
12cable-c0427018
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (50%)
Action:
12cable-c0728005
12cable-c0725010
12cable-c0707017
From
Wine, Beer, Whisky & Liquor > Beer
Jebsen Group - Jebsen Beer > Blue Girl Beer (藍妹啤酒) (25%)
Electrical Appliances > Events, Sponsorship & Compliments
Panasonic (樂聲牌) > Events, Sponsorship & Compliments (25%)
Sports > Events, Sponsorship & Compliments
Nike > Events, Sponsorship & Compliments (25%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (25%)
To
Wine, Beer, Whisky & Liquor > Beer
Jebsen Group - Jebsen Beer > Blue Girl Beer (藍妹啤酒) (25%)
Electrical Appliances > Events, Sponsorship & Compliments
Panasonic (樂聲牌) > Events, Sponsorship & Compliments (25%)
Sports > Events, Sponsorship & Compliments
Nike > Events, Sponsorship & Compliments (25%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (25%)
Action:
12cable-c0728001
From
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (34%)
Pharmaceuticals & Healthcare > Events, Sponsorship & Compliments
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Events, Sponsorship & Compliments (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (33%)
To
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (34%)
Pharmaceuticals & Healthcare > Events, Sponsorship & Compliments
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Events, Sponsorship & Compliments (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (33%)
Action:
12cable-c0723022
From
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (33%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (17%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (33%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Fuzai 239 (福仔239) (17%)
To
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (33%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (17%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > Fuzai 239 (福仔239) (17%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (33%)
Action:
12cable-c0707012
From
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (34%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (33%)
To
Jewellery, Watches & Luxury Products > Watch & Clock
Swatch Group (斯沃琪集團) - Omega (歐米茄) > Watches (34%)
Pharmaceuticals & Healthcare > Medicated Oil
Hoe Hin Pak Fah Yeow Manufactory (和興白花油藥廠) > White Flower Embrocation (白花油) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (33%)
Action:
12cable-c0706007
12now-c0517002
12nexp-c0517001
12now-c0427004
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (50%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (50%)
To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (50%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (50%)
Action:
12cable-c0607008
12cable-c0607004
12news0521304
12news0518061
12tvc-c0502015
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (100%)
To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (100%)
Action:
12focus0427005
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (34%)
Cosmetics & Skincare > Cleansers & Toners
Lion (獅王) - Leed (麗的) > Beauty Puff (化粧棉) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (33%)
To
Cosmetics & Skincare > Cleansers & Toners
Lion (獅王) - Leed (麗的) > Beauty Puff (化粧棉) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (34%)
Action:
12cable-c0427012
From
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Toothbrush (適齒美牙刷) (33%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (33%)
Toiletries & Household > Laundry Services / Products
Lion (獅王) - Top (潔白物語) > Lion Top Liquid Detergent (潔白物語納米樂洗衣液) (34%)
To
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - 獅王潔白 > Toothpaste (獅王潔白牙膏) (33%)
Toiletries & Household > Laundry Services / Products
Lion (獅王) - Top (潔白物語) > Lion Top Liquid Detergent (潔白物語納米樂洗衣液) (34%)
Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Systema Electrical Toothbrush (適齒美電動牙刷) (33%)