Advertiser / Brand Updated for Estee Lauder Companies - Clinique (倩碧),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Clarins Group - Clarins,Shiseido Group - Shiseido (資生堂),P&G (寶潔) - SK-II / SKII,L'Oreal (歐萊雅) - Lancome (蘭蔻),Estee Lauder Companies - Estee Lauder (雅詩蘭黛),Hearst Magazines Hong Kong

Advertiser: Estee Lauder Companies - Clinique (倩碧),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Clarins Group - Clarins,Shiseido Group - Shiseido (資生堂),P&G (寶潔) - SK-II / SKII,L'Oreal (歐萊雅) - Lancome (蘭蔻),Estee Lauder Companies - Estee Lauder (雅詩蘭黛),Hearst Magazines Hong Kong
Admendment: Advertiser / Brand of Estee Lauder Companies - Clinique (倩碧),SCMP Group (南華早報集團) - SCMP Hearst Hong Kong,Clarins Group - Clarins,Shiseido Group - Shiseido (資生堂),P&G (寶潔) - SK-II / SKII,L'Oreal (歐萊雅) - Lancome (蘭蔻),Estee Lauder Companies - Estee Lauder (雅詩蘭黛),Hearst Magazines Hong Kong have been amended
Result: Adspend of Advertiser / Brand would be affected
Affected Period: 19 November 2011 to 01 December 2012
Affected Media: PRINT,MTR

Action:
12elle1201005
From
Mass Media > Newspapers & Magazines
Hachette Filipacchi > Elle Beauty Star (大中華美妝之星) (50%)
Cosmetics & Skincare > Masks
Estee Lauder Companies - Clinique (倩碧) > Moisture Surge Overnight Mask (水嫩補濕晚間面膜) (50%)
To
Cosmetics & Skincare > Masks
Estee Lauder Companies - Clinique (倩碧) > Moisture Surge Overnight Mask (水嫩補濕晚間面膜) (50%)
Mass Media > Newspapers & Magazines
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Beauty Star (大中華美妝之星) (50%)

Action:
12sud1130114
From
Mass Media > Newspapers & Magazines
Hachette Filipacchi > Elle Beauty Star (大中華美妝之星) (100%)
To
Mass Media > Newspapers & Magazines
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Beauty Star (大中華美妝之星) (100%)

Action:
12elle1101103
From
Cosmetics & Skincare > Facial Moisturizers
Clarins Group - Clarins > Shaping Facial Lift Lipo-drain Serum (纖顏緊緻精華) (50%)
Mass Media > Newspapers & Magazines
Hachette Filipacchi > Elle Beauty Star (大中華美妝之星) (50%)
To
Cosmetics & Skincare > Facial Moisturizers
Clarins Group - Clarins > Shaping Facial Lift Lipo-drain Serum (纖顏緊緻精華) (50%)
Mass Media > Newspapers & Magazines
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Beauty Star (大中華美妝之星) (50%)

Action:
12elle1001058
From
Mass Media > Newspapers & Magazines
Hachette Filipacchi > Elle Beauty Star (大中華美妝之星) (50%)
Cosmetics & Skincare > Foundation & Base
Shiseido Group - Shiseido (資生堂) > Radiant Lifting Foundation (亮肌緊緻粉底液) (50%)
To
Cosmetics & Skincare > Foundation & Base
Shiseido Group - Shiseido (資生堂) > Radiant Lifting Foundation (亮肌緊緻粉底液) (50%)
Mass Media > Newspapers & Magazines
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Beauty Star (大中華美妝之星) (50%)

Action:
12elle0901023
From
Mass Media > Newspapers & Magazines
Hachette Filipacchi > Elle Beauty Star (大中華美妝之星) (50%)
Cosmetics & Skincare > Facial Moisturizers
P&G (寶潔) - SK-II / SKII > Stempower (肌源緊致精華面霜) (50%)
To
Cosmetics & Skincare > Facial Moisturizers
P&G (寶潔) - SK-II / SKII > Stempower (肌源緊致精華面霜) (50%)
Mass Media > Newspapers & Magazines
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Beauty Star (大中華美妝之星) (50%)

Action:
12elle0801017
From
Mass Media > Newspapers & Magazines
Hachette Filipacchi > Elle Beauty Star (大中華美妝之星) (50%)
Cosmetics & Skincare > Facial Moisturizers
L'Oreal (歐萊雅) - Lancome (蘭蔻) > VISIONNAIRE Advanced Skin Corrector (多元分子修復精華) (50%)
To
Cosmetics & Skincare > Facial Moisturizers
L'Oreal (歐萊雅) - Lancome (蘭蔻) > VISIONNAIRE Advanced Skin Corrector (多元分子修復精華) (50%)
Mass Media > Newspapers & Magazines
SCMP Group (南華早報集團) - SCMP Hearst Hong Kong > Elle Beauty Star (大中華美妝之星) (50%)

Action:
12elle0601008 
From
Cosmetics & Skincare > Eye Moisturizers
Estee Lauder Companies - Estee Lauder (雅詩蘭黛) > Advanced Night Repair Eye Synchronized Complex (特潤基因眼部精華 / 升級眼部基因修護精華) (25%)
Mass Media > Newspapers & Magazines
Hachette Filipacchi > Elle Beauty Star (大中華美妝之星) (50%)
Cosmetics & Skincare > Eye Moisturizers
Estee Lauder Companies - Estee Lauder (雅詩蘭黛) > Resilience Lift Firming/Sculpting Eye Creme (緊緻塑顏嫩肌眼霜) (25%)
To
Cosmetics & Skincare > Eye Moisturizers
Estee Lauder Companies - Estee Lauder (雅詩蘭黛) > Advanced Night Repair Eye Synchronized Complex (特潤基因眼部精華 / 升級眼部基因修護精華) (25%)
Cosmetics & Skincare > Eye Moisturizers
Estee Lauder Companies - Estee Lauder (雅詩蘭黛) > Resilience Lift Firming/Sculpting Eye Creme (緊緻塑顏嫩肌眼霜) (25%)
Mass Media > Newspapers & Magazines
Hearst Magazines Hong Kong > Elle Beauty Star (大中華美妝之星) {Acquired} (50%)

Action:
12elle0301109
From
Mass Media > Newspapers & Magazines
Hachette Filipacchi > Elle Beauty Star (大中華美妝之星) (50%)
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder Companies - Clinique (倩碧) > Even Better Clinical Dark Spot Corrector (勻淨科研淡斑精華) (50%)
To
Cosmetics & Skincare > Facial Moisturizers
Estee Lauder Companies - Clinique (倩碧) > Even Better Clinical Dark Spot Corrector (勻淨科研淡斑精華) (50%)
Mass Media > Newspapers & Magazines
Hearst Magazines Hong Kong > Elle Beauty Star (大中華美妝之星) {Acquired} (50%)

Action:
11next1229107
11next1124111
11pmtr1122405
From
Mass Media > Newspapers & Magazines
Hachette Filipacchi > Elle Beauty Star (大中華美妝之星) (100%)
To
Mass Media > Newspapers & Magazines
Hearst Magazines Hong Kong > Elle Beauty Star (大中華美妝之星) {Acquired} (100%)