May 16, 2013

Brand Percentage Updated for Lexus (凌志),Asia Miles (亞洲萬里通),Jaguar (積架),HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Advertiser: Lexus (凌志),Asia Miles (亞洲萬里通),Jaguar (積架),HSBC Group (匯豐集團) - HSBC (匯豐銀行)
Admendment: Brand Percentage of Lexus (凌志),Asia Miles (亞洲萬里通),Jaguar (積架),HSBC Group (匯豐集團) - HSBC (匯豐銀行) have been amended
Result: Adspend of Brand Percentage would be affected
Affected Period: 20 October 2001 to 10 August 2012
Affected Media: PRINT,BANNER,MTR

Action:
news102001008
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (20%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (20%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > SC Series (SC系列) (20%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (20%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (20%)
To
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (25%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > SC Series (SC系列) (25%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (25%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (25%)
 
Action:
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (50%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (50%)
To
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (100%)

Action:
news022203325
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > ES Series (ES系列) (16%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (16%)
To
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (20%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (20%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > ES Series (ES系列) (20%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (20%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (20%)

Action:
news082605210
From
Transportation & Logistics > Airline & Support Services
Asia Miles (亞洲萬里通) > Airline & Support Services (0%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (15%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (15%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > SC Series (SC系列) (14%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (14%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > ES Series (ES系列) (14%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (14%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (14%)
To
Transportation & Logistics > Airline & Support Services
Asia Miles (亞洲萬里通) > Airline & Support Services (0%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > SC Series (SC系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > ES Series (ES系列) (17%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (16%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (16%)
 
Action:
news082705102
news090905605
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (15%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (15%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > SC Series (SC系列) (14%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (14%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > ES Series (ES系列) (14%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (14%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (14%)
To
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > IS Series (IS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > SC Series (SC系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (17%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > ES Series (ES系列) (17%)
Automobile & Petroleum > Sport Utilities & MPV
Lexus (凌志) > RX Series (RX系列) (16%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > LS Series (LS系列) (16%)

Action:
10ban0815608 
From
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XJ Series (17%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XK Series (17%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > E-Type (16%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XF Series (17%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XF Series (17%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > Mark II (16%)
To
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XJ Series (20%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XK Series (20%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > E-Type (20%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > XF Series (20%)
Automobile & Petroleum > Sedans & Sports Cars
Jaguar (積架) > Mark II (20%)

Action:
12fmtr0717118
From
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier (匯豐卓越理財) (34%)
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier (匯豐卓越理財) (33%)
Banking & Investment Services > Securities Brokerages & Investment Services
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Investment Services (外匯投資) (33%)
To
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier (匯豐卓越理財) (50%)
Banking & Investment Services > Securities Brokerages & Investment Services
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Investment Services (外匯投資) (50%)