Advertiser: Cathay Pacific (國泰航空),Dragonair (港龍航空) {Acquired},Hong Kong Rugby Football Union / HKRFU (香港欖球總會),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Wine Now Monthly (酒經月刊)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Cathay Pacific (國泰航空),Dragonair (港龍航空) {Acquired},Hong Kong Rugby Football Union / HKRFU (香港欖球總會),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Wine Now Monthly (酒經月刊) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 August 2011 to 01 April 2013
Affected Media: PRINT,BANNER
Action:
12news0701201
12news1017710
12news1213233
12news1213715
12news1213005
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (100%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Events, Sponsorship & Compliments (100%)
Action:
12ban1127820
12ban1123323
12ban1210461
12ban1202428
13ban0207518
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (100%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Recruitment (100%)
Action:
13news02080065
13news02093048
From
Transportation & Logistics > Airline & Support Services
Dragonair (港龍航空) {Acquired} > Airline (50%)
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (50%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Events, Sponsorship & Compliments (50%)
Transportation & Logistics > Airline & Support Services
Dragonair (港龍航空) {Acquired} > Events, Sponsorship & Compliments (50%)
Action:
13ban0318813
13ban0320714
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (100%)
To
Sports > Events, Sponsorship & Compliments
Hong Kong Rugby Football Union / HKRFU (香港欖球總會) > Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (0%)
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (100%)
Banking & Investment Services > Events, Sponsorship & Compliments
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Cathay Pacific /HSBC Hong Kong Sevens (國泰航空/匯豐香港國際七人欖球賽) (0%)
Action:
11wine0801006
13wine04010007
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (50%)
Mass Media > Newspapers & Magazines
Wine Now Monthly (酒經月刊) > Magazine (50%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Events, Sponsorship & Compliments (50%)
Mass Media > Newspapers & Magazines
Wine Now Monthly (酒經月刊) > Magazine (50%)
Action:
13news01302064
13news01308020
From
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Airline (100%)
To
Transportation & Logistics > Airline & Support Services
Cathay Pacific (國泰航空) > Corporate Image (100%)
