May 1, 2013

Sub-Category / Brand / Brand Percentage Updated for Lexus (凌志),South China Media / SC Media (南華傳媒)


Advertiser: Lexus (凌志),South China Media / SC Media (南華傳媒)
Admendment: Sub-Category / Brand / Brand Percentage of Lexus (凌志),South China Media / SC Media (南華傳媒) have been amended
Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 18 January 2010 to 05 August 2012
Affected Media: PRINT,BANNER,RADIO,WALL

Action:
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > Hybrid (100%)
To
Automobile & Petroleum > Corporate Image
Lexus (凌志) > Corporate Image (100%)

Action:
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > Hybrid (100%)
To
Automobile & Petroleum > Retail & Distributors
Lexus (凌志) > Lexus Show Room (Lexus 陳列室) (100%)

Action:
10ceo0401004
10ban0426315
From
Mass Media > Newspapers & Magazines
South China Media / SC Media (南華傳媒) > Capital Entrepreneur (資本企業家) (100%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > Hybrid (0%)
To
Automobile & Petroleum > Events, Sponsorship & Compliments
Lexus (凌志) > Events, Sponsorship & Compliments (0%)
Mass Media > Newspapers & Magazines
South China Media / SC Media (南華傳媒) > Capital Entrepreneur (資本企業家) (100%)

Action:
10ban0429703
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > Hybrid (100%)
To
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GX Series (GX系列) (100%)

Action:
12rad-c0805008
12rad-c0804024
12rad-c0804015
12rad-c0803029
From
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > Hybrid (100%)
To
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > GS Series (GS系列) (50%)
Automobile & Petroleum > Sedans & Sports Cars
Lexus (凌志) > CT Series (CT系列) (50%)