Advertiser: Max Chateau (大棧),Super Star Seafood Restaurant (鴻星海鮮酒家集團),Pfizer (美國輝瑞) - Illuma,Abbott Laboratories (美國雅培),Nestle Carnation (雀巢三花),Tiger Balm (虎標),L'Oreal (歐萊雅) - Vichy Laboratoires,British Broadcasting Corporation / BBC (英國廣播)
Admendment: Brand / Brand Percentage of Max Chateau (大棧),Super Star Seafood Restaurant (鴻星海鮮酒家集團),Pfizer (美國輝瑞) - Illuma,Abbott Laboratories (美國雅培),Nestle Carnation (雀巢三花),Tiger Balm (虎標),L'Oreal (歐萊雅) - Vichy Laboratoires,British Broadcasting Corporation / BBC (英國廣播) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 05 Apr 2013 to 05 May 2013
Affected Media: FOCUS
Action:
Due to late arrival of creative, below brand & % for Ref.no have been amended.
Action:
13focus0429101
From
Wang On Group (宏安集團) - Wai Yuen Tong (位元堂) > Wai Yuen Tong Instant Bird's Nest (位元堂即食燕窩) (100%) To
Food > Bird's Nest & Aloe
Max Chateau (大棧) > Instant Bird's Nest (即食燕窩) (100%)
Action:
13focus0429106
From
Super Star Seafood Restaurant (鴻星海鮮酒家集團) > Super Star Seafood Restaurant (鴻星海鮮酒家) (100%)
To
Food > Sticky Rice Dumpling
Super Star Seafood Restaurant (鴻星海鮮酒家集團) > Sticky Rice Dumpling (粽) (100%)
Action:
13focus0422104
From
Pfizer (美國輝瑞) - Illuma > Stage 4 Growing-Up Formula Milk Powder (100%)
To
Beverages > Milk Powder
Pfizer (美國輝瑞) - Illuma > Stage 3 Growing-Up Formula Milk Powder (100%)
Beverages > Milk Powder
Pfizer (美國輝瑞) - Illuma > Stage 4 Growing-Up Formula Milk Powder (0%)
Action:
13focus0419006
From
Abbott Laboratories (美國雅培) > Gain Plus Advance No.3 [Gain Smart Choice Advance] (皇牌恩加健3號) (100%)
Abbott Laboratories (美國雅培) > Milk Powder (0%)
To
Beverages > Milk Powder
Abbott Laboratories (美國雅培) > Gain Plus Advance No.3 [Gain Smart Choice Advance] (皇牌恩加健3號) (0%)
Beverages > Milk Powder
Abbott Laboratories (美國雅培) > Gain Advance No.2 (皇牌恩美力2號) (100%)
Beverages > Milk Powder
Abbott Laboratories (美國雅培) > Gain School Advance No.4 (皇牌恩高健4號) (0%)
Action:
13focus0419003
From
Nestle Carnation (雀巢三花) > Omega Calcium Plus Milk Powder (柏齡高鈣奶粉) (100%)
To
Beverages > Milk Powder
Nestle Carnation (雀巢三花) > Healthy Heart & Joint Formula (三花雙效益心健關配方奶粉) (100%)
Action:
13focus0405003
From
Tiger Balm (虎標) > Medicated Plaster (鎮痛藥布) (100%)
To
Pharmaceuticals & Healthcare > Muscle & Bone
Tiger Balm (虎標) > Medicated Plaster (鎮痛藥布) (100%)
Pharmaceuticals & Healthcare > Muscle & Bone
Tiger Balm (虎標) > Back Pain Patch (背痛舒解藥貼) (0%)
Action:
13focus0401201
From
L'Oreal (歐萊雅) - Vichy Laboratoires > Facial Products (100%)
To
Cosmetics & Skincare > Masks
L'Oreal (歐萊雅) - Vichy Laboratoires > Aqualia Thermal Spa Sleeping Mask (溫泉礦物保濕SPA睡眠面膜) (100%)
Action:
13focus0408101
13focus0401101
From
British Broadcasting Corporation / BBC (英國廣播) > BBC.com (100%)
To
Mass Media > Television
British Broadcasting Corporation / BBC (英國廣播) > BBC World (100%)
