Advertiser: Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港),A.S. Watson Group
(屈臣氏集團) - Parknshop or Park'n Shop (百佳),Tao Ti / Telford (道地),Nestle
(雀巢),Dickens Bar (雙城吧),Neway Karaoke,Cafe Deco Group,White Horse,OK Convenience
Store / Circle K (OK便利店)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage
of Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港),A.S. Watson Group (屈臣氏集團) - Parknshop
or Park'n Shop (百佳),Tao Ti / Telford (道地),Nestle (雀巢),Dickens Bar (雙城吧),Neway
Karaoke,Cafe Deco Group,White Horse,OK Convenience Store / Circle K (OK便利店) have
been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand
Percentage would be affected
Affected Period: 04 June 2012 to 12 August 2013
Affected Media: BANNER,PRINT,MTR
Action:
13socfb0809048,13socfb0809021,13tao08120004,13fmtr0730129,13mon08090016,13socfb0807056,13ban0808322
From
Wine, Beer, Whisky & Liquor > Cider & Liquor
Somersby > Apple Cider (100%)
To
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Apple Cider
(100%)
Action:
13tao07290008,13tao08053001,13ban0801005,13ban0801329,13news06060152,13week06031006,13week05131008,13socfb0503043,13socfb0430031,13socfb0429047,13socfb0417052,13ban0418916,13ban0412810,13vivi0101019,12ban0917610,12ban0917726,12face0815009,12ban0814841,12ban0813428,12um0810205,12elle0801050,12hkm0727005,12hkm0720019,12ban0720836,12ban0720835,12ban0716625,12metro0712010,12ban0709725,12et0710013,12week0709102
From
Wine, Beer, Whisky & Liquor > Cider & Liquor
Somersby > Apple Cider (100%)
To
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Apple Cider
(100%)
Action: 13news08091016
From
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket
(100%)
Beverages > Tea
Tao Ti / Telford (道地) > Green Tea (綠茶 / 蜂蜜綠茶) (0%)
Beverages > Tea
Nestle (雀巢) > Honey Pear Tea (蜂蜜雪梨茶) (0%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Apple Cider (0%)
Action: 13news05160158
From
Restaurants > Bars & Pubs
Dickens Bar (雙城吧) > Bars & Pubs (0%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Somersby > Apple Cider (100%)
To
Restaurants > Bars & Pubs
Dickens Bar (雙城吧) > Bars & Pubs (0%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Apple Cider
(100%)
Action: 13mon02221002
From
Entertainment > Karaoke & Cyber Cafe
Neway Karaoke > Karaoke (100%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Somersby > Apple Cider (0%)
To
Entertainment > Karaoke & Cyber Cafe
Neway Karaoke > Karaoke (100%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Apple Cider (0%)
From
Restaurants > Western Restaurants
Cafe Deco Group > Wildfire (0%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Somersby > Apple Cider (100%)
To
Restaurants > Western Restaurants
Cafe Deco Group > Wildfire (0%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Apple Cider
(100%)
Action: 12face0725012
From
Wine, Beer, Whisky & Liquor > Cider & Liquor
Somersby > Apple Cider (100%)
Restaurants > Bars & Pubs
White Horse > Bar (0%)
To
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Apple Cider
(100%)
Restaurants > Bars & Pubs
White Horse > Bar (0%)
Action: 12week0604104
From
Retail > Convenience Stores
OK Convenience Store / Circle K (OK便利店) > Convenience Store (0%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Somersby > Apple Cider (100%)
To
Retail > Convenience Stores
OK Convenience Store / Circle K (OK便利店) > Convenience Store (0%)
Wine, Beer, Whisky & Liquor > Cider & Liquor
Carlsberg Brewery Hong Kong (嘉士伯啤酒廠香港) > Somersby Apple Cider
(100%)
