Oct 29, 2014

Sub-Category / Brand / Brand Percentage Updated for DBS Bank (星展銀行)

Advertiser: DBS Bank (星展銀行)
Admendment: Sub-Category / Brand / Brand Percentage of DBS Bank (星展銀行) have been amended
Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 01 June 2014 to 27 October 2014
Affected Media: TVC,BANNER,PRINT,WALL

Action: 14tvc-c0623008,14tvc-c0618001,14tvc-c0605001,14ban0702824,14ban0627734,14ban0702823,14ban0627733,14news07091008,14news06252071,14news06246054,14mob0623745,14ban0623801,14imoney06210006,14news06208001,14econ06140014,14ban0613413,14ban0612801,14wall0613052,14wall0613046,14capw06120006,14mob0610727,14mob0609707,14mob0609701,14mob0609740,14ban0605710,14ban0604439,14ban0603742,14ban0604703,14news06033073,14news06032013,14mob0607722

From
Banking & Investment Services > Consumer Banking & Integrated Accounts
DBS Bank (星展銀行) > Treasures Priority Banking (豐盛理財) (100%)

To
Banking & Investment Services > Corporate Image
DBS Bank (星展銀行) > Corporate Image (100%)

Action: 14news06106030,14news06256045,14news06196053

From
Banking & Investment Services > Consumer Banking & Integrated Accounts
DBS Bank (星展銀行) > Treasures Priority Banking (豐盛理財) (100%)

To
Banking & Investment Services > Corporate Image
DBS Bank (星展銀行) > Corporate Image (67%)

Banking & Investment Services > Consumer Banking & Integrated Accounts
DBS Bank (星展銀行) > Treasures Priority Banking (豐盛理財) (33%)