Dec 5, 2014

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Mars

Advertiser: Mars
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Mars have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 24 October 2014 to 24 October 2014
Affected Media: PRINT

Action: 14news10243002

From
Food > Chocolates
Mars - M&M's > Chocolates (25%)

Food > Chocolates
Mars - Maltesers (麥提莎) > Chocolates (25%)

Food > Chocolates
Mars - Twix > Chocolates (25%)

Food > Chocolates
Mars - Snickers > Chocolates (25%)

To
Food > Chocolates
Mars > Chocolates (100%)