Feb 26, 2015

Advertiser / Brand Updated for HSBC Group (匯豐集團) - HSBC Insurance (匯豐保險),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Hong Kong CSL (香港流動通訊) {Acquired},Maxim's Caterer (美心集團)

Advertiser / Brand Updated for HSBC Group (匯豐集團) - HSBC Insurance (匯豐保險),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Hong Kong CSL (香港流動通訊) {Acquired},Maxim's Caterer (美心集團)

Advertiser: HSBC Group (匯豐集團) - HSBC Insurance (匯豐保險),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Hong Kong CSL (香港流動通訊) {Acquired},Maxim's Caterer (美心集團)

Admendment: Advertiser / Brand of HSBC Group (匯豐集團) - HSBC Insurance (匯豐保險),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Hong Kong CSL (香港流動通訊) {Acquired},Maxim's Caterer (美心集團) have been amended

Result: Adspend of Advertiser / Brand would be affected

Affected Period: 17 February 2012 to 20 March 2012

Affected Media: PRINT


Action: 12capw0217001,12imoney0218001

From
Banking & Investment Services > Securities Brokerages & Investment Services
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Investment Services (外匯投資) (50%)

Insurance > Life Insurance
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Education Planning (教育儲蓄計劃) (50%)

To
Insurance > Life Insurance
HSBC Group (匯豐集團) - HSBC Insurance (匯豐保險) > Life Insurance (子女教育儲蓄計劃) (50%)

Banking & Investment Services > Securities Brokerages & Investment Services
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Investment Services (外匯投資) (50%)


Action: 12news0222426

From
Telecommunication, Mobile Phones & Services > Mobile Services
Hong Kong CSL (香港流動通訊) {Acquired} > One2Free Mobile Services (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Cards Series (匯豐威士卡) (50%)

Insurance > Life Insurance
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Education Planning (教育儲蓄計劃) (50%)

To
Telecommunication, Mobile Phones & Services > Mobile Services
Hong Kong CSL (香港流動通訊) {Acquired} > One2Free Mobile Services (0%)

Insurance > Life Insurance
HSBC Group (匯豐集團) - HSBC Insurance (匯豐保險) > Life Insurance (子女教育儲蓄計劃) (50%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Cards Series (匯豐威士卡) (50%)


Action: 12news0222102

From
Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Cards Series (匯豐威士卡) (50%)

Insurance > Life Insurance
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Education Planning (教育儲蓄計劃) (50%)

To
Insurance > Life Insurance
HSBC Group (匯豐集團) - HSBC Insurance (匯豐保險) > Life Insurance (子女教育儲蓄計劃) (50%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Cards Series (匯豐威士卡) (50%)


Action: 12news0315002

From
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Maxim's Chinese Cuisine (美心中菜) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Cards Series (匯豐威士卡) (50%)

Insurance > Life Insurance
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Education Planning (教育儲蓄計劃) (50%)

To
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Maxim's Chinese Cuisine (美心中菜) (0%)

Insurance > Life Insurance
HSBC Group (匯豐集團) - HSBC Insurance (匯豐保險) > Life Insurance (子女教育儲蓄計劃) (50%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Cards Series (匯豐威士卡) (50%)


Action: 12news0319416

From
Insurance > Life Insurance
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Education Planning (教育儲蓄計劃) (100%)

To
Insurance > Life Insurance
HSBC Group (匯豐集團) - HSBC Insurance (匯豐保險) > Life Insurance (子女教育儲蓄計劃) (100%)


Action: 12news0320901

From
Banking & Investment Services > Commercial Banking
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Business / Commercial Banking (工商金融服務) (50%)

Insurance > Life Insurance
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Education Planning (教育儲蓄計劃) (50%)

To
Banking & Investment Services > Commercial Banking
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Business / Commercial Banking (工商金融服務) (50%)

Insurance > Life Insurance
HSBC Group (匯豐集團) - HSBC Insurance (匯豐保險) > Life Insurance (子女教育儲蓄計劃) (50%)