Mar 2, 2015

Outdoor Update

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for AEON Group - AEON Credit Service (Aeon 信貸財務),AEON Group  - AEON (永旺) [Jusco (吉之島)]

Advertiser: AEON Group - AEON Credit Service (Aeon 信貸財務),AEON Group  - AEON (永旺) [Jusco (吉之島)]
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of AEON Group - AEON Credit Service (Aeon 信貸財務),AEON Group  - AEON (永旺) [Jusco (吉之島)] have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 15 November 2014 to 21 November 2014
Affected Media: MTR

Action: 14pmtr1118602,14pmtr1118204

From
Retail > Department Stores
AEON Group  - AEON (永旺) [Jusco (吉之島)] > Department Store (百貨公司) (50%)
Banking & Investment Services > Credit Card & Charge Card
AEON Group - AEON Credit Service (Aeon 信貸財務) > Aeon Credit Cards (Aeon 信用卡) (0%)
Retail > Department Stores
AEON Group  - AEON (永旺) [Jusco (吉之島)] > Aeon Member Card [J Card] (0%)
Retail > Supermarket
AEON Group  - AEON (永旺) [Jusco (吉之島)] > Supermarket (超級市場) (50%)
To
Banking & Investment Services > Credit Card & Charge Card
AEON Group - AEON Credit Service (Aeon 信貸財務) > Aeon Credit Cards (Aeon 信用卡) (0%)
Retail > Supermarket
AEON Group  - AEON (永旺) [Jusco (吉之島)] > Supermarket (超級市場) (100%)


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Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for AEON Group - AEON Credit Service (Aeon 信貸財務),AEON Group  - AEON (永旺) [Jusco (吉之島)]
Advertiser: AEON Group - AEON Credit Service (Aeon 信貸財務),AEON Group  - AEON (永旺) [Jusco (吉之島)]
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of AEON Group - AEON Credit Service (Aeon 信貸財務),AEON Group  - AEON (永旺) [Jusco (吉之島)] have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 15 November 2014 to 21 November 2014
Affected Media: MTR

Action: 14pmtr1118011

From
AEON Group - AEON (永旺) [Jusco (吉之島)]
> Department Store (百貨公司) (50%)
AEON Group - AEON (永旺) [Jusco (吉之島)]
> Supermarket (超級市場) (50%)
AEON Group - AEON Credit Service (Aeon 信貸財務)
> Aeon Credit Cards (Aeon 信用卡) (0%)
To
Banking & Investment Services > Credit Card & Charge Card
AEON Group - AEON Credit Service (Aeon 信貸財務) > Aeon Credit Cards (Aeon 信用卡) (0%)
Retail > Supermarket
AEON Group  - AEON (永旺) [Jusco (吉之島)] > Supermarket (超級市場) (100%)


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Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Abbott Laboratories (美國雅培)/ Emperor Group (英皇集團)

Advertiser: Abbott Laboratories (美國雅培) / Emperor Group (英皇集團)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Abbott Laboratories (美國雅培) / Emperor Group (英皇集團) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 January 2015 to 02 March 2015
Affected Media: TRAM

Action: 15tram0201003

From
Emperor Group (英皇集團) -> Upton (維港峰)
To
Beverages > Milk Powder
Abbott Laboratories (美國雅培) > Eye Qplus Similac Toddler 3(Eye Qplus恩加健3號) [Gain Plus Advance No.3 (皇牌恩加健3號)] (33%)
Beverages > Milk Powder
Abbott Laboratories (美國雅培) > Eye Qplus Slimilac Baby 2 (Eye Qplus恩美力2號) [Gain Advance No.2 (皇牌恩美力2號)] (34%)
Beverages > Milk Powder
Abbott Laboratories (美國雅培) > Eye Qplus Similac Kid 4 (Eye Qplus恩高健4號) [Gain School Advance No.4 (皇牌恩高健4號)] (33%)

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Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Kjeldsen Butter Cookies (丹麥藍罐曲奇) / Rimowa

Advertiser: Kjeldsen Butter Cookies (丹麥藍罐曲奇)/ Rimowa

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Kjeldsen Butter Cookies (丹麥藍罐曲奇)/ Rimowa  have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 19 January 2015 to 15 February 2015

Affected Media: TRAM


Action: 15tram0101017

From
Rimowa
> Luggage (100%)
To
Food > Biscuit & Cookies
Kjeldsen Butter Cookies (丹麥藍罐曲奇) > Butter Cookies (牛油曲奇) (100%)

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Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Rimowa

Advertiser: Rimowa  /  Thai Airways (泰國國際航空)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Rimowa have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 January 2015 to 02 March 2015
Affected Media: TRAM

Action: 15tram0101026

From
Thai Airways (泰國國際航空)
> Airline (100%)
To
Fashion, Accessories & Eyewear > Bags
Rimowa > Luggage (100%)


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Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Thai Airways (泰國國際航空)

Advertiser: Thai Airways (泰國國際航空)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Thai Airways (泰國國際航空) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 01 January 2015 to 28 January 2015
Affected Media: TRAM

Action: 13tram0514002

From
Mass Mutual Financial Group (美國萬通保險)
> Corporate Image (100%)
To
Transportation & Logistics > Airline & Support Services
Thai Airways (泰國國際航空) > Airline (100%)




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Appearance of The Government of the Hong Kong Special Administrative Region (香港特別行政區政府),Urban Renewal Authority (市區重建局),20th Century Fox (二十世紀霍士影片),Snow Brand (雪印),Golden Scene (高先電影) ad have been added

Advertiser:  The Government of the Hong Kong Special Administrative Region (香港特別行政區政府),Urban Renewal Authority (市區重建局),20th Century Fox (二十世紀霍士影片),Snow Brand (雪印),Golden Scene (高先電影)
Amendment: Appearance of the following ads have been amended
Result: Adspend of The Government of the Hong Kong Special Administrative Region (香港特別行政區政府),Urban Renewal Authority (市區重建局),20th Century Fox (二十世紀霍士影片),Snow Brand (雪印),Golden Scene (高先電影) would be affected
Affected Period: 30 January 2015 to 26 February 2015
Affected Media: BUS SHELTER

Action:
Ref.no 15she0101053,15she0101054,15she0101055,15she0101061,15she0101063
1. The appearance of 15she0101053,15she0101054,15she0101055,15she0101061,15she0101063    was added due to the late arrival of data from log provider.




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Appearance of Fujifilm (富士),JC Decaux Pearl & Dean / JCDecaux Texon (德高貝登 / 德高動思),American Express (美國運通) ad have been added

Advertiser:  Fujifilm (富士),JC Decaux Pearl & Dean / JCDecaux Texon (德高貝登 / 德高動思),American Express (美國運通)
Amendment: Appearance of the following ads have been amended
Result: Adspend of Fujifilm (富士),JC Decaux Pearl & Dean / JCDecaux Texon (德高貝登 / 德高動思),American Express (美國運通) would be affected
Affected Period: 23 January 2015 to 12 February 2015
Affected Media: BUS SHELTER

Action:
Ref.no 15she0101072,15she0101071
1. The appearance of 15she0101072,15she0101071  was added due to the late arrival of data from log provider.