Apr 15, 2015

Appearance Updated for United Asia Finance / UA Finance (UA 亞洲聯合財務),Tin Hee Tong Medicine Factory (天喜堂),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Target Insurance (泰加保險),Success Universe Group / SUG (實德環球集團),Prologic International (昇鋒國際) - Prologic,Osim (傲勝),Ling Nam (嶺南藥廠),Hon Wo Korean Restaurant (漢和韓國料理),Goldenway Group (金道集團) - Goldenway (金道投資),Four Seas Mercantile (四洲集團),EPS (易辦事) [Electronic Payment Services Company / EPSCO (迅通電子服務)],Cadbury (吉百利),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Gala Film Distribution (嘉樂影片發行)

Advertiser: United Asia Finance / UA Finance (UA 亞洲聯合財務),Tin Hee Tong Medicine Factory (天喜堂),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Target Insurance (泰加保險),Success Universe Group / SUG (實德環球集團),Prologic International (昇鋒國際) - Prologic,Osim (傲勝),Ling Nam (嶺南藥廠),Hon Wo Korean Restaurant (漢和韓國料理),Goldenway Group (金道集團) - Goldenway (金道投資),Four Seas Mercantile (四洲集團),EPS (易辦事) [Electronic Payment Services Company / EPSCO (迅通電子服務)],Cadbury (吉百利),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Gala Film Distribution (嘉樂影片發行)
Admendment: Appearance of United Asia Finance / UA Finance (UA 亞洲聯合財務),Tin Hee Tong Medicine Factory (天喜堂),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Target Insurance (泰加保險),Success Universe Group / SUG (實德環球集團),Prologic International (昇鋒國際) - Prologic,Osim (傲勝),Ling Nam (嶺南藥廠),Hon Wo Korean Restaurant (漢和韓國料理),Goldenway Group (金道集團) - Goldenway (金道投資),Four Seas Mercantile (四洲集團),EPS (易辦事) [Electronic Payment Services Company / EPSCO (迅通電子服務)],Cadbury (吉百利),Intercontinental Film Distributors (HK) (洲立影片發行(香港)),Gala Film Distribution (嘉樂影片發行) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be decreased
Affected Period: 二月 2015
Affected Media: MTR
Amended below Ref.No appearance from Info-service Sponsorship - TV Network (10s/Unit) to Trackside TV - 10s (Daily).
MTR adspend decreased around 165,312,000 after amended the I.T bugs error.
Action: 15tmtr-c0217022
Banking & Investment Services > Personal Loan & Financing
United Asia Finance / UA Finance (UA 亞洲聯合財務) > Events, Sponsorship & Compliments (100%)

Action: 15tmtr-c0217021
Pharmaceuticals & Healthcare > Women's Products
Tin Hee Tong Medicine Factory (天喜堂) > Women's Products (天喜丸) (100%)
Action: 15tmtr-c0217020
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (100%)
Action: 15tmtr-c0217019
Insurance > Events, Sponsorship & Compliments
Target Insurance (泰加保險) > Events, Sponsorship & Compliments (100%)

Action: 15tmtr-c0217018
Banking & Investment Services > Events, Sponsorship & Compliments
Success Universe Group / SUG (實德環球集團)
> Events, Sponsorship & Compliments (100%)

Action: 15tmtr-c0217016
Electrical Appliances > Home Appliances
Prologic International (昇鋒國際) - Prologic > Home Appliances (100%)
Action: 15tmtr-c0217013
Electrical Appliances > Massage Chair & Relaxation Machines
Osim (傲勝) > Events, Sponsorship & Compliments (100%)
Action: 15tmtr-c0217010
Pharmaceuticals & Healthcare > Events, Sponsorship & Compliments
Ling Nam (嶺南藥廠) > Events, Sponsorship & Compliments (100%)

Action: 15tmtr-c0217009
Restaurants > Asian Restaurants
Hon Wo Korean Restaurant (漢和韓國料理) > Korean Restaurant (100%)
Action: 15tmtr-c0217008
Banking & Investment Services > Gold& Commodities
Goldenway Group (金道集團) - Goldenway (金道投資) > Precious Metals Investment Services (貴金屬投資服務) (100%)
Action: 15tmtr-c0217007
Food > Snacks
Four Seas Mercantile (四洲集團)
> Events, Sponsorship & Compliments (100%)
Action: 15tmtr-c0217005
Banking & Investment Services > Bill Payment Services
EPS (易辦事) [Electronic Payment Services Company / EPSCO (迅通電子服務)] > Electronic Payment Services / EPS (易辦事) (100%)

Action: 15tmtr-c0217001
Food > Chocolates
Cadbury (吉百利) > Chocolates (朱古力) (100%)

Action: 15tmtr-c0210005
Entertainment > Movie & Theatre
Intercontinental Film Distributors (HK) (洲立影片發行(香港)) > Stand By Me (多啦A夢3D) (100%)

Action: 15tmtr-c0217012
Entertainment > Movie & Theatre
Gala Film Distribution (嘉樂影片發行) > From Vegas To Macau II (賭城風雲II) (100%)