Brand / Brand Percentage Updated for China UnionPay (中國銀聯),Yata (一田百貨) [Seiyu (西田百貨)],Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產),Delifrance,Alfafa,Wharf Holdings (九龍倉),Airport Authority Hong Kong (香港機場管理局),Ajisen Ramen (味千拉麵),Alliance Francaise De Hong Kong (香港法國文化協會),Consulate General of France in Hong Kong & Macau (法國駐香港總領事館 / 法國駐港澳總領事館),China Travel Service / CTS (中國旅行社 / 中旅社),Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣),Henderson Land Development (恒基兆業地產),Dian Shui Lou (點水樓)
Result: Adspend of Brand / Brand Percentage would be affected
Affected Period: 10 April 2013 to 23 December 2014
Affected Media: PRINT,TVC,KCRC,KCRCWR,MTR,SHELTER,BANNER,WALL
Action: 14um12190024,14news12180005,14news12151005
From
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (11%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (78%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (11%)
To
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (11%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (78%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (11%)
Action: 14news12192017
From
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (13%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (73%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (14%)
To
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (13%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (73%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (14%)
Action: 14east12101006
From
Retail > Shopping Mall
Wharf Holdings (九龍倉) > Harbour City (海港城) (100%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (0%)
To
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (33%)
Action: 14week12081008
From
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
To
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (33%)
Action: 14cab10010012,14news08220161,14metro08210007
From
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Retail > Supermarket
Yata (一田百貨) [Seiyu (西田百貨)] > Supermarket (一田超市) (0%)
To
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Retail > Supermarket
Yata (一田百貨) [Seiyu (西田百貨)] > Supermarket (一田超市) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (33%)
Action: 14nexp-c0927003
From
Retail > Shopping Mall
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產)
> Shopping Malls (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (50%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (50%)
To
Retail > Shopping Mall
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產)
> Shopping Malls (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (34%)
Action: 14pear0901404,14news08212008
From
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (34%)
To
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (33%)
Action: 14pear0901004
From
Retail > Shopping Mall
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產)
> Grand Century Place / Moko (新世紀廣場) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (34%)
Retail > Shopping Mall
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產)
> V City (0%)
To
Retail > Shopping Mall
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產)
> Grand Century Place / Moko (新世紀廣場) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (33%)
Retail > Shopping Mall
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產)
> V City (0%)
Action: 14pmtr0916027,13she1201008,14news09052072,14news08153003
From
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
To
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (33%)
Action: 14week09081003,14news09052019
From
Restaurants > Fast Food
Delifrance > Fast Food Restaurant (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Restaurants > Western Restaurants
Alfafa > Western Restaurant (0%)
To
Restaurants > Fast Food
Delifrance > Fast Food Restaurant (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Restaurants > Western Restaurants
Alfafa > Western Restaurant (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (33%)
Action: 14news08220019,14news08212011
From
Retail > Shopping Mall
Wharf Holdings (九龍倉) > Harbour City (海港城) (0%)
Retail > Department Stores
Yata (一田百貨) [Seiyu (西田百貨)] > Department Store (0%)
Transportation & Logistics > Airline & Support Services
Airport Authority Hong Kong (香港機場管理局) > Hong Kong International Airport (香港國際機場) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Retail > Supermarket
Yata (一田百貨) [Seiyu (西田百貨)] > Supermarket (一田超市) (0%)
To
Retail > Shopping Mall
Wharf Holdings (九龍倉) > Harbour City (海港城) (0%)
Retail > Department Stores
Yata (一田百貨) [Seiyu (西田百貨)] > Department Store (0%)
Transportation & Logistics > Airline & Support Services
Airport Authority Hong Kong (香港機場管理局) > Hong Kong International Airport (香港國際機場) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Retail > Supermarket
Yata (一田百貨) [Seiyu (西田百貨)] > Supermarket (一田超市) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (33%)
Action: 14news08153004
From
Restaurants > Asian Restaurants
Ajisen Ramen (味千拉麵) > Japanese Restaurant (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
To
Restaurants > Asian Restaurants
Ajisen Ramen (味千拉麵) > Japanese Restaurant (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (33%)
Action: 13pear1201414
From
Retail > Department Stores
Yata (一田百貨) [Seiyu (西田百貨)] > Department Store (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
To
Retail > Department Stores
Yata (一田百貨) [Seiyu (西田百貨)] > Department Store (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (33%)
Action: 13pear0901409
From
Retail > Shopping Mall
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產)
> Shopping Malls (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
To
Retail > Shopping Mall
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產)
> Shopping Malls (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (34%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (33%)
Action: 14fmtr0429124
From
Non-profit Organization > Business & Professional Associations
Alliance Francaise De Hong Kong (香港法國文化協會) > Le French May (法國五月) (0%)
Non-profit Organization > Business & Professional Associations
Consulate General of France in Hong Kong & Macau (法國駐香港總領事館 / 法國駐港澳總領事館) > Le French May (法國五月) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (34%)
To
Non-profit Organization > Business & Professional Associations
Alliance Francaise De Hong Kong (香港法國文化協會) > Le French May (法國五月) (0%)
Non-profit Organization > Business & Professional Associations
Consulate General of France in Hong Kong & Macau (法國駐香港總領事館 / 法國駐港澳總領事館) > Le French May (法國五月) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (34%)
Action: 14news04290077
From
Travel & Tourism Services > Travel Agents
China Travel Service / CTS (中國旅行社 / 中旅社) > Travel Agent (100%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (0%)
To
Travel & Tourism Services > Travel Agents
China Travel Service / CTS (中國旅行社 / 中旅社) > Travel Agent (100%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (0%)
Action: 14she0121013,14fmtr0114118
From
Retail > Shopping Mall
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產)
> International Finance Centre Mall / IFC Mall (0%)
Retail > Shopping Mall
Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣) > International Finance Centre Mall / IFC Mall (0%)
Retail > Shopping Mall
Henderson Land Development (恒基兆業地產) > International Finance Centre Mall / IFC Mall (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (34%)
To
Retail > Shopping Mall
Sun Hung Kai Properties (新鴻基地產發展) - Sun Hung Kai Properties / SHKP (新鴻基地產)
> International Finance Centre Mall / IFC Mall (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (33%)
Retail > Shopping Mall
Hong Kong and China Gas (Towngas) / TGC (香港中華煤氣) > International Finance Centre Mall / IFC Mall (0%)
Retail > Shopping Mall
Henderson Land Development (恒基兆業地產) > International Finance Centre Mall / IFC Mall (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (34%)
Action: 13ban1128501
From
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (34%)
Restaurants > Chinese Restaurants
Dian Shui Lou (點水樓) > Chinese Restaurant (0%)
To
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (34%)
Restaurants > Chinese Restaurants
Dian Shui Lou (點水樓) > Chinese Restaurant (0%)
Action: 13wall0809239
From
Retail > Shopping Mall
Wharf Holdings (九龍倉) > Harbour City (海港城) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (34%)
To
Retail > Shopping Mall
Wharf Holdings (九龍倉) > Harbour City (海港城) (0%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (34%)
Action: 13she0730015,13fear0426003
From
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Gold Card (銀聯金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (34%)
To
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Card (銀聯卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Platinum Card (銀聯白金卡) (33%)
Banking & Investment Services > Credit Card & Charge Card
China UnionPay (中國銀聯) > UnionPay Diamond Card (34%)