Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多)
Advertiser: Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Nestle (雀巢),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),Maxim's Caterer (美心集團),Yamazaki / Saint Etoile (山崎 / 聖雅多) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 16 October 2007 to 30 April 2015
Affected Media: TVC,BUS,BANNER,PRINT
Action: 14buz1101075,14buz1101074,14mob1118707,14mob1118706,14mob1118704,14tvc-c0807016,14mob0807703
From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (100%)
Action: 15bus0429002
From
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (50%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (50%)
Action: 15mob0427702,15news04227062
From
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (50%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (50%)
Action: 11news0304024
From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)
Food > Bakery & Cake
Maxim's Caterer (美心集團) > Maxim's Cakes (美心西餅蛋糕) (0%)
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (100%)
Food > Bakery & Cake
Maxim's Caterer (美心集團) > Maxim's Cakes (美心西餅蛋糕) (0%)
Action: 10news1201524
From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (100%)
Action: news101607520
From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (50%)
Food > Bakery & Cake
Yamazaki / Saint Etoile (山崎 / 聖雅多) > Bakery (麵包) (50%)
To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (0%)
Food > Bakery & Cake
Yamazaki / Saint Etoile (山崎 / 聖雅多) > Bakery (麵包) (100%)
