Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),McVitie's (麥維他)
Advertiser: Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),McVitie's (麥維他)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),McVitie's (麥維他) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 23 July 2014 to 19 November 2015
Affected Media: PRINT,BUS,BANNER
Action: 14news08014010,14face07230003
From
Beverages > Juice & Cordials
C&C > Juice (100%)
To
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (50%)
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Orange Sparkling Drink (C&C香橙味碳酸飲品) (50%)
Action: 14news10082012,15et08040011
From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Juice & Cordials
C&C > Juice (100%)
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (34%)
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Orange Sparkling Drink (C&C香橙味碳酸飲品) (33%)
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Grape Sparkling Drink (C&C提子味碳酸飲品) (33%)
Action: 15week04271009
From
Beverages > Juice & Cordials
C&C > Juice (100%)
To
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (100%)
Action: 15week05041008
From
Beverages > Juice & Cordials
Jet Win Food > C & C Apple (100%)
To
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (100%)
Action: 15bus1018104,15ban1027273,15mob1019721,15mob1019732
From
To
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (34%)
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Orange Sparkling Drink (C&C香橙味碳酸飲品) (33%)
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Grape Sparkling Drink (C&C提子味碳酸飲品) (33%)
Action: 15et10270006
From
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (34%)
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Orange Sparkling Drink (C&C香橙味碳酸飲品) (33%)
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Grape Sparkling Drink (C&C提子味碳酸飲品) (33%)
Action: 15news10286090
From
To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (100%)
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Apple Sparkling Drink (C&C蘋果味碳酸飲品) (0%)
Food > Biscuit & Cookies
McVitie's (麥維他) > Digestive Bars (全麥手指餅) (0%)
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Orange Sparkling Drink (C&C香橙味碳酸飲品) (0%)
Beverages > Carbonated Drinks
Hey Song / Heysong (黑松股份) - Heysong Soda Drink (黑松汽水) > C & C / C&C Grape Sparkling Drink (C&C提子味碳酸飲品) (0%)
