Nov 23, 2015

Category / Sub-Category / Brand / Brand Percentage Updated for Skechers,New Media (新傳媒),Yata (一田百貨) [Seiyu (西田百貨)],Yes Communication,Mr.Men and Little Miss,Media Asia Films (寰亞電影)

Category / Sub-Category / Brand / Brand Percentage Updated for Skechers,New Media (新傳媒),Yata (一田百貨) [Seiyu (西田百貨)],Yes Communication,Mr.Men and Little Miss,Media Asia Films (寰亞電影)

Advertiser: Skechers,New Media (新傳媒),Yata (一田百貨) [Seiyu (西田百貨)],Yes Communication,Mr.Men and Little Miss,Media Asia Films (寰亞電影)

Admendment: Category / Sub-Category / Brand / Brand Percentage of Skechers,New Media (新傳媒),Yata (一田百貨) [Seiyu (西田百貨)],Yes Communication,Mr.Men and Little Miss,Media Asia Films (寰亞電影) have been amended

Result: Adspend of Category / Sub-Category / Brand / Brand Percentage would be affected

Affected Period: 01 December 2003 to 26 June 2015

Affected Media: PRINT,MTR


Action: easy120303005,him120103101,08fb0512010,08mon0502009,08metro0410015,08milk0403020,08et0401102,08milk0320008,face111407005,sud101207108,09metro0702012,09cg1101005,09cg1201037,10metro0513010,10os1026120,11et0412004,12cos1101024,12sud1123103,13um04191001,14fmtr0603110

From
Sports > Sports Shoes
Skechers > Sports Shoes (100%)

To
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (100%)


Action: week051605027,tea050506008,tea070706009,08metro0522005,08metro1016004,08metro1120015,08sud1212032,09news0112016,09sud0116017,09jc0901028,09jc0801027,09news0827030,09et1006017,09news1015224,10news0128210,10news0122686,10et0309006,10news0205653,10news0430053,10os1116122,10next1111106,10next1111104,10et1102009,10prime0501018,15sud06261005

From
Sports > Sports Shoes
Skechers > Sports Shoes (100%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)


Action: 09et1103101

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (50%)

To
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (50%)


Action: 10news0203274,10news0122237

From
Sports > Sports Shoes
Skechers > Sports Shoes (100%)

To
Sports > Retail & Distributors
Skechers > Sports Retailer (100%)


Action: 10et0309005

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (25%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (25%)

Fashion, Accessories & Eyewear > Women's Fashion
Skechers > Women's Fashion (50%)


Action: 10mon0604008

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Mass Media > Newspapers & Magazines
New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (25%)

Mass Media > Newspapers & Magazines
New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (25%)


Action: 10fb0607016,14fb04281005

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (25%)

Mass Media > Newspapers & Magazines
New Media (新傳媒) > Fashion & Beauty (流行新姿) (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (25%)


Action: 10news1125017

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Retail > Department Stores
Yata (一田百貨) [Seiyu (西田百貨)] > Department Store (0%)

Fashion, Accessories & Eyewear > Bags
Skechers > Bags (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (33%)

Retail > Department Stores
Yata (一田百貨) [Seiyu (西田百貨)] > Department Store (0%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (33%)

Fashion, Accessories & Eyewear > Bags
Skechers > Bags (34%)


Action: 10yes0514003

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Mass Media > Newspapers & Magazines
Yes Communication > Yes! Magazine (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (25%)

Mass Media > Newspapers & Magazines
Yes Communication > Yes! Magazine (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (25%)


Action: 13news05242048,14news05226039

From
Sports > Sports Shoes
Skechers > Sports Shoes (100%)

Retail > Department Stores
Yata (一田百貨) [Seiyu (西田百貨)] > Department Store (0%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Retail > Department Stores
Yata (一田百貨) [Seiyu (西田百貨)] > Department Store (0%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)


Action:14et06170004 ,14um05301002,14mon05300001,14fb05260008,14sud06131015,14mon06060001

From
Sports > Sports Shoes
Skechers > Sports Shoes (100%)

Toys & Hobbies > Bundled Gifts & Collectibles
Mr.Men and Little Miss > Collectibles & Sounvenirs (0%)

To
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (100%)

Toys & Hobbies > Bundled Gifts & Collectibles
Mr.Men and Little Miss > Collectibles & Sounvenirs (0%)


Action: 14news08141035

From
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Children Fashion & Accessories
Skechers > Skechers Kids (50%)

To
Sports > Sports Shoes
Skechers > Sports Shoes (50%)

Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (50%)


Action: 14tao07140003

From
Sports > Sports Shoes
Skechers > Sports Shoes (100%)

Entertainment > Movie & Theatre
Media Asia Films (寰亞電影) > Break Up 100 (分手100次) (0%)

To
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Skechers > Shoes & Shoes Accessories (100%)

Entertainment > Movie & Theatre
Media Asia Films (寰亞電影) > Break Up 100 (分手100次) (0%)