Sep 7, 2016

Brand Update

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Nestle Group (雀巢集團) - Nestle (雀巢),The Coca-Cola (可口可樂),Georgia European (喬亞歐意咖啡),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),RTL CBS Asia Entertainment Network,Television Broadcasts / TVB (電視廣播),3M - Scotch Brite,Hawley & Hazel - Darlie

Advertiser: Nestle Group (雀巢集團) - Nestle (雀巢),The Coca-Cola (可口可樂),Georgia European (喬亞歐意咖啡),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),RTL CBS Asia Entertainment Network,Television Broadcasts / TVB (電視廣播),3M - Scotch Brite,Hawley & Hazel - Darlie

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Nestle Group (雀巢集團) - Nestle (雀巢),The Coca-Cola (可口可樂),Georgia European (喬亞歐意咖啡),Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店),RTL CBS Asia Entertainment Network,Television Broadcasts / TVB (電視廣播),3M - Scotch Brite,Hawley & Hazel - Darlie have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 07 January 2008 to 05 September 2016

Affected Media: BUS,KCRC,KCRCWR,PRINT,TVC,BANNER


Action: 16bus0503101,16bus0510003,16fear0525001,16fwr0625001,16news05046001,16news05060123,16tvc-c0517008

From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (100%)

To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (100%)


Action: 16mob0120707,16news01206028

From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (17%)

Beverages > Tea
The Coca-Cola (可口可樂) > Nestea ATH (Nestea 淳‧茶舍) (34%)

Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (17%)

Beverages > Coffee
Georgia European (喬亞歐意咖啡) > Original Deep Roasted Coffee (歐意經典咖啡) (16%)

Beverages > Coffee
Georgia European (喬亞歐意咖啡) > Coffee (喬亞濃香咖啡) (16%)

To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (17%)

Beverages > Tea
The Coca-Cola (可口可樂) > Nestea ATH (Nestea 淳‧茶舍) (34%)

Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (17%)

Beverages > Coffee
Georgia European (喬亞歐意咖啡) > Original Deep Roasted Coffee (歐意經典咖啡) (16%)

Beverages > Coffee
Georgia European (喬亞歐意咖啡) > Coffee (喬亞濃香咖啡) (16%)


Action: 16mob0118737,15news12220072

From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (34%)

Beverages > Tea
The Coca-Cola (可口可樂) > Nestea ATH (Nestea 淳‧茶舍) (33%)

Beverages > Coffee
Georgia European (喬亞歐意咖啡) > Coffee (33%)

To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (17%)

Beverages > Tea
The Coca-Cola (可口可樂) > Nestea ATH (Nestea 淳‧茶舍) (34%)

Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Smoovlatte (絲滑牛奶咖啡) (17%)

Beverages > Coffee
Georgia European (喬亞歐意咖啡) > Original Deep Roasted Coffee (歐意經典咖啡) (16%)

Beverages > Coffee
Georgia European (喬亞歐意咖啡) > Coffee (喬亞濃香咖啡) (16%)


Action: 16mob0302719

From
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (50%)

Beverages > Tea
Nestle Group (雀巢集團) - Nestle (雀巢) > Nestea (雀巢絲滑奶茶) (50%)

To
Retail > Convenience Stores
Dairy Farm Group (牛奶國際集團) - 7-Eleven (7-11便利店) > Convenience Store (0%)

Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (50%)

Beverages > Tea
Nestle Group (雀巢集團) - Nestle (雀巢) > Nestea (雀巢絲滑奶茶) (50%)


Action: 16mob0106710

From
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Coffee (雀巢咖啡) (34%)

Beverages > Tea
The Coca-Cola (可口可樂) > Nestea ATH (Nestea 淳‧茶舍) (33%)

Beverages > Coffee
Georgia European (喬亞歐意咖啡) > Coffee (喬亞濃香咖啡) (33%)

To
Beverages > Coffee
Nestle Group (雀巢集團) - Nestle (雀巢) > Nescafe Can Coffee (雀巢罐裝咖啡 / 雀巢咖啡) (34%)

Beverages > Tea
The Coca-Cola (可口可樂) > Nestea ATH (Nestea 淳‧茶舍) (33%)

Beverages > Coffee
Georgia European (喬亞歐意咖啡) > Coffee (喬亞濃香咖啡) (33%)

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Action: 16tvc-e0718001,16tvc-c0717027

From
Media > Television & OTT Video Services
RTL CBS Asia Entertainment Network > RTL CBS Entertainment HD (50%)

Media > Television & OTT Video Services
RTL CBS Asia Entertainment Network > RTL CBS Extreme HD (50%)

Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super (0%)


To
Media > Television & OTT Video Services
RTL CBS Asia Entertainment Network > RTL CBS Entertainment HD (0%)

Media > Television & OTT Video Services
RTL CBS Asia Entertainment Network > RTL CBS Extreme HD (0%)

Media > Television & OTT Video Services
Television Broadcasts / TVB (電視廣播) > MyTV Super (100%)

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Action: lisa010708004

From
Games & Hobbies > Stationery
3M (明尼蘇達礦業) > Detergent & Cleaning Products (思高牌黏貼產品系列) (100%)

To
Toiletries & Household > Detergent & Cleaning Products
3M - Scotch Brite > Detergent & Cleaning Products (思高防油污貼膜) (100%)

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Action: 16mob0727714,16ban0726001,16ban0725038,16os07281002

From
Toiletries & Household > Tooth & Oral Products
Hawley & Hazel - Darlie > Darlie All Shiny Charcoal Clean White Toothpaste (黑人全亮白竹炭深潔牙膏) (100%)

To
Toiletries & Household > Tooth & Oral Products
Hawley & Hazel - Darlie > Darlie All Shiny Charcoal Clean White Toothpaste (黑人全亮白竹炭深潔牙膏) (50%)

Toiletries & Household > Tooth & Oral Products