Dec 16, 2016

Brand Updated

Sub-Category / Brand / Brand Percentage Updated for Hong Kong Wing On Travel Service,Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Advertiser: Hong Kong Wing On Travel Service,Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Admendment: Sub-Category / Brand / Brand Percentage of Hong Kong Wing On Travel Service,Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行) have been amended

Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected

Affected Period: 02 May 2013 to 18 October 2016

Affected Media: PRINT,BANNER

Action: 16news10186032

From
Travel & Tourism Services > Travel Agents
Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (50%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (25%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Platinum Visa Card (25%)

To
Travel & Tourism Services > Travel Agents
Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (100%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Prestige World MasterCard (恒生銀行優越理財萬事達卡) (0%)


Action: 14news04290057

From
Banking & Investment Services > Personal Loan & Financing
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Handy Cash Personal Loan (易得錢私人貸款) (50%)

Banking & Investment Services > Personal Loan & Financing
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Handy Cash Personal Loan Mobile App (易得錢應用程式) (50%)

To
Banking & Investment Services > Personal Loan & Financing
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Handy Cash Personal Loan (易得錢私人貸款) (50%)

Banking & Investment Services > Consumer Banking & Integrated Accounts
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Mobile App (恒生流動應用程式) (50%)


Action: 16mob0725754,13mob0508912,13mob0508907,15news10260045,13ban0502102,13ban0514814

From
Banking & Investment Services > Commercial Banking
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Business Mobile Banking (商業流動理財) (100%)

To
Banking & Investment Services > Consumer Banking & Integrated Accounts
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Mobile App (恒生流動應用程式) (100%)


Action: 14news04030002,14news03240033

From
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Mobile Banking Mobile App (匯豐流動理財應用程式) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Mobile Payments (手機信用卡付款服務) (100%)

To
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Mobile App (匯豐流動應用程式) (100%)
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Brand Updated for HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Advertiser: HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Admendment: Brand of HSBC Group (匯豐集團) - HSBC (匯豐銀行) have been amended

Result: Adspend of Brand would be affected

Affected Period: 08 April 2014 to 11 April 2014

Affected Media: PRINT


Action: 14news04083001

From
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Renminbi Services / RMB Services (人民幣服務) (50%)

Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Mobile Banking Mobile App (匯豐流動理財應用程式) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Mobile Payments (手機信用卡付款服務) (50%)

To
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Renminbi Services / RMB Services (人民幣服務) (50%)

Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Mobile App (匯豐流動應用程式) (50%)

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Sub-Category / Brand Updated for Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行)

Advertiser: Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行)

Admendment: Sub-Category / Brand of Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) have been amended

Result: Adspend of Sub-Category / Brand would be affected

Affected Period: 12 July 2013 to 08 November 2013

Affected Media: PRINT


Action: 13news10169004,13news10250188,13news10082002,13news08273088,13news08231001,13news08158023,13news08094061,13news08080019,13news08028026,13east07170001,13news07260091,13news07191001,13news07160111,13news07124005,13news07082019


From
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum MasterCard (恒生銀行白金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng MasterCards (恒生萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Gold MasterCard (恒生銀行金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Mobile Payments (手機信用卡付款服務) (100%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Mobile Payment Mobile App (0%)

To
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum MasterCard (恒生銀行白金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng MasterCards (恒生萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Gold MasterCard (恒生銀行金萬事達卡) (0%)

Banking & Investment Services > Consumer Banking & Integrated Accounts
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Mobile App (恒生流動應用程式) (100%)

-----------------------------------------------------------------------------------------------------------------------------------------------------------

Sub-Category / Brand Updated for Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行)

Advertiser: Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行)

Admendment: Sub-Category / Brand of Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) have been amended

Result: Adspend of Sub-Category / Brand would be affected

Affected Period: 21 November 2013 to 21 November 2013

Affected Media: BANNER


Action: 13mob1121714

From
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng MasterCards (恒生萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank UnionPay Card (恒生銀行銀聯卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Mobile Payments (手機信用卡付款服務) (100%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Mobile Payment Mobile App (0%)

To
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng MasterCards (恒生萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank UnionPay Card (恒生銀行銀聯卡) (0%)

Banking & Investment Services > Consumer Banking & Integrated Accounts
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Mobile App (恒生流動應用程式) (100%)