Dec 7, 2016

Brand Updated

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Paliburg Holdings (百利保控股),Mega Bloks,Maxim's Caterer (美心集團),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Advertiser: Paliburg Holdings (百利保控股),Mega Bloks,Maxim's Caterer (美心集團),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Paliburg Holdings (百利保控股),Mega Bloks,Maxim's Caterer (美心集團),Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 21 July 2016 to 02 December 2016

Affected Media: PRINT,TVC,BANNER


Action: 16os08042003,16os07219001,16sma07210007

From
Retail > Shopping Mall
Paliburg Holdings (百利保控股) > Kowloon City Plaza / KCP (九龍城廣場) (100%)

To
Retail > Shopping Mall
Paliburg Holdings (百利保控股) > Kowloon City Plaza / KCP (九龍城廣場) (50%)

Games & Hobbies > Toys
Mega Bloks > Toys (積木套裝) (50%)


Action: 16tvc-c1004003

From
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Chiu Chow Garden Restaurant (潮江春 / 聚豪閣) (100%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Prestige World MasterCard (恒生銀行優越理財萬事達卡) (0%)

To
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Chiu Chow Garden Restaurant (潮江春 / 聚豪閣) (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (33%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (33%)

Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Chiuchow Garden (潮庭) (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank Group (恒生銀行集團) - Hang Seng Bank (恒生銀行) > Hang Seng Bank Prestige World MasterCard (恒生銀行優越理財萬事達卡) (34%)


Action: 16ban1017913,16ban1017909

From
Banking & Investment Services > Consumer Banking & Integrated Accounts
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Digital Banking (100%)

To
Banking & Investment Services > Commercial Banking
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Business / Commercial Banking (工商金融服務) (100%)