Mar 22, 2017

Brand Update

Category / Sub-Category / Brand Updated for Marks & Spencer (馬莎)

Advertiser: Marks & Spencer (馬莎)

Admendment: Category / Sub-Category / Brand of Marks & Spencer (馬莎) have been amended

Result: Adspend of Category / Sub-Category / Brand would be affected

Affected Period: 10 December 2015 to 13 January 2017

Affected Media: PRINT,BANNER


Action: 16news12100097,16news12090100,16news12092049,16news12020174,16um09092004,16news12160006,16news01212027,16news04281003,16news03170003,15news12100045

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (100%)

To
Wine, Beer, Whisky & Liquor > Red & White Wine
Marks & Spencer (馬莎) > Red & White Wine (100%)


Action: 15mob1211710,15ban1210519

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (100%)

Wine, Beer, Whisky & Liquor > Champagne
Prosecco > Champagne (0%)

To
Wine, Beer, Whisky & Liquor > Red & White Wine
Marks & Spencer (馬莎) > Red & White Wine (100%)


Action: 17metro01120005,17um01132008,16ban1211425,16mob1211712

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (100%)

To
Restaurants > Fast Food
Marks & Spencer (馬莎) > Marks & Spencer Food (100%)

Action: 16ming12102006,16tvc-e1208001,16um12093016,16tram1130001,16mob1205704,16tvc-e1201002,16tmtr-c1112010,16mob1124759,16mob1123764,16mob1121757

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (100%)

To
Restaurants > Fast Food
Marks & Spencer (馬莎) > Marks & Spencer Food (100%)


Action: 16um08052005

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (100%)

To
Wine, Beer, Whisky & Liquor > Red & White Wine
Marks & Spencer (馬莎) > Red & White Wine (50%)

Restaurants > Fast Food
Marks & Spencer (馬莎) > Marks & Spencer Food (50%)


Action: 16um07010005,16um11180004

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (50%)

Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)

To
Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)

Wine, Beer, Whisky & Liquor > Red & White Wine
Marks & Spencer (馬莎) > Red & White Wine (50%)


Action: 17ban0119812,17mob0117724,17ban0115834,17ban0114053,16ban1211720,16ban1209112,16ban1208917,16ban1207932,15pop1127035,15news11120076,15mob1109726,15news09240171,15week12070016,15hkm11271032
From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (100%)

To
Restaurants > Fast Food
Marks & Spencer (馬莎) > Marks & Spencer Food (100%)


Action: 15next09243001,14um12122019,14hours12040011

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (100%)

To
Restaurants > Fast Food
Marks & Spencer (馬莎) > Marks & Spencer Food (100%)


Action: 15ban1030929,15mob1029705,15news10290010,15next09102002,15ban0801422,15mob0730702,15news07302031,15hkm06120003,15eat06120004

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (100%)

To
Wine, Beer, Whisky & Liquor > Red & White Wine
Marks & Spencer (馬莎) > Red & White Wine (100%)


Action: 15um12040007

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (50%)

Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)

To
Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)

Restaurants > Fast Food
Marks & Spencer (馬莎) > Marks & Spencer Food (50%)


Action: 15um09180005

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (50%)

Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)

To
Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)

Wine, Beer, Whisky & Liquor > Red & White Wine
Marks & Spencer (馬莎) > Red & White Wine (50%)


Action: 14hkm11281006,14ban0615509,14taxi0617001,14ban0613926,14news05221001

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (100%)

To
Restaurants > Fast Food
Marks & Spencer (馬莎) > Marks & Spencer Food (100%)


Action: 14um11280007

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (50%)

Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)

To
Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Magazine / You Magazine (新生活智慧周刊) (50%)

Restaurants > Fast Food
Marks & Spencer (馬莎) > Marks & Spencer Food (50%)


Action: 16bus1115008,16cos12013012,16cos10010022,16next05264001,15next09245001,15news03207023,15news03201079,16news12072053,16news12070025

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (100%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Marks & Spencer (馬莎) > Women's Fashion (100%)


Action: 16news12136015,16news12132001,16news09233016,16news07270030,16news06166089

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (100%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Marks & Spencer (馬莎) > Women's Fashion (50%)

Fashion, Accessories & Eyewear > Men's Fashion
Marks & Spencer (馬莎) > Men's Fashion (50%)

Action: 14metro04170001

From
Retail > Department Stores
Marks & Spencer (馬莎) > Department Store (100%)

To
Restaurants > Fast Food
Marks & Spencer (馬莎) > Marks & Spencer Food (100%)

-----------------------------------------------------------------------------------------------------------------------------------------------------------
Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Tai Hing Catering Group (太興飲食集團)

Advertiser: Tai Hing Catering Group (太興飲食集團)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Tai Hing Catering Group (太興飲食集團) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 23 January 2017 to 12 March 2017

Affected Media: TVC,PRINT,BANNER


Action: 17tvc-c0208010,17news01280005,17mob0123128,17mob0122751

From
Restaurants -> Asian Restaurants
Tai Hing Catering Group (太興飲食集團) > Asian Restaurants (100%)

To
Restaurants > Fast Food
Tai Hing Catering Group (太興飲食集團) > Fast Food Restaurant (太興燒味大王) (100%)

Action: 17um02102005

From
Restaurants -> Asian Restaurants
Tai Hing Catering Group (太興飲食集團) > Asian Restaurants (100%)

Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Favourite Food Awards (我最喜愛食肆) (0%)

To
Restaurants > Fast Food
Tai Hing Catering Group (太興飲食集團) > Fast Food Restaurant (太興燒味大王) (100%)

Media > Print Media
Hong Kong Economic Times Group (香港經濟日報集團) > U Favourite Food Awards (我最喜愛食肆) (0%)