Apr 20, 2017

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Lam Soon (南順),Kraft (卡夫),A.S. Watson Group (屈臣氏集團),Dairy Farm Group (牛奶國際集團) -

Wellcome (惠康),Alfredo (艾菲度),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),China Resources Vanguard (Hong Kong) (華潤萬家(香港)),Octopus Holdings (八達通控股)
Advertiser: Lam Soon (南順),Kraft (卡夫),A.S. Watson Group (屈臣氏集團),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Alfredo (艾菲度),A.S. Watson Group (屈臣氏集團) -
Parknshop or Park'n Shop (百佳),China Resources Vanguard (Hong Kong) (華潤萬家(香港)),Octopus Holdings (八達通控股)
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Lam Soon (南順),Kraft (卡夫),A.S. Watson Group (屈臣氏集團),Dairy Farm Group (牛奶國際集團) -
Wellcome (惠康),Alfredo (艾菲度),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),China Resources Vanguard (Hong Kong) (華潤萬家(香港)),Octopus Holdings (八達通控股) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 17 February 2011 to 19 April 2017
Affected Media: PRINT,BUS,TVC


Action: 17news03302031,17news04072093

From
Toiletries & Household > Laundry Services / Products
Lam Soon (南順) > Laundry Products (AXE 斧頭牌洗衣用品) (50%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > Detergent & Cleaning Products (AXE清潔產品系列) (50%)
To
Toiletries & Household > Laundry Services / Products
Lam Soon (南順) > Laundry Products (AXE 斧頭牌洗衣用品) (50%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > AXE Detergent & Cleaning Products (斧頭牌清潔用品) (50%)


Action: 16news01290034

From
Food > Biscuit & Cookies
Kraft (卡夫) > Oreo (奧利奧) (0%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > AXE Detergent (斧頭牌洗潔精) (0%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (0%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > Detergent & Cleaning Products (AXE清潔產品系列) (100%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > Axe Kitchen Cleaner (斧頭牌廚房清潔劑) (0%)
To
Food > Biscuit & Cookies
Kraft (卡夫) > Oreo (奧利奧) (0%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > AXE Detergent (斧頭牌洗潔精) (0%)
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (0%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > AXE Detergent & Cleaning Products (斧頭牌清潔用品) (100%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > Axe Kitchen Cleaner (斧頭牌廚房清潔劑) (0%)

Action: 16news01290029

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > Detergent & Cleaning Products (AXE清潔產品系列) (100%)
Food > Noodles, Instant Congee & Rice Boxes
Alfredo (艾菲度) > Noodles (0%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > AXE Detergent & Cleaning Products (斧頭牌清潔用品) (100%)
Food > Noodles, Instant Congee & Rice Boxes
Alfredo (艾菲度) > Noodles (0%)


Action: 15news02062038,15news01230041,12news1221234

From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > Detergent & Cleaning Products (AXE清潔產品系列) (100%)
To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > AXE Detergent & Cleaning Products (斧頭牌清潔用品) (100%)


Action: 15news01300045

From
Retail > Supermarket
China Resources Vanguard (Hong Kong) (華潤萬家(香港)) > Vanguard Shop (華潤萬家便利超市) [CRC Shop (華潤超級市場)] (0%)
Retail > Supermarket
China Resources Vanguard (Hong Kong) (華潤萬家(香港)) > Vanguard Superstore (華潤萬家生活超市) (0%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > Detergent & Cleaning Products (AXE清潔產品系列) (100%)
To
Retail > Supermarket
China Resources Vanguard (Hong Kong) (華潤萬家(香港)) > Vanguard Shop (華潤萬家便利超市) [CRC Shop (華潤超級市場)] (0%)
Retail > Supermarket
China Resources Vanguard (Hong Kong) (華潤萬家(香港)) > Vanguard Superstore (華潤萬家生活超市) (0%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > AXE Detergent & Cleaning Products (斧頭牌清潔用品) (100%)


Action: 15news01300041

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > Detergent & Cleaning Products (AXE清潔產品系列) (100%)
Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Rewards (八達通日日賞) (0%)
To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > AXE Detergent & Cleaning Products (斧頭牌清潔用品) (100%)
Banking & Investment Services > Electronic Payment Services
Octopus Holdings (八達通控股) > Octopus Rewards (八達通日日賞) (0%)


Action: 12bus0629030,12bus0629029,12road-c0126003

From
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > Detergent & Cleaning Products (AXE清潔產品系列) (100%)
To
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > AXE Detergent & Cleaning Products (斧頭牌清潔用品) (100%)

Action: 11road-c0217004

From
Toiletries & Household > Laundry Services / Products
Lam Soon (南順) > Laundry Products (AXE 斧頭牌洗衣用品) (50%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > Detergent & Cleaning Products (AXE清潔產品系列) (50%)
To
Toiletries & Household > Laundry Services / Products
Lam Soon (南順) > Laundry Products (AXE 斧頭牌洗衣用品) (50%)
Toiletries & Household > Detergent & Cleaning Products
Lam Soon (南順) > AXE Detergent & Cleaning Products (斧頭牌清潔用品) (50%)