May 26, 2017

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for L'Oreal (歐萊雅) - L'Oreal Paris,Nestle Group (雀巢集團) - Nestle (雀巢),Ping An Insurance (Group) - China Ping An Insurance (Hong Kong) (中國平安保險(香港)),OCBC Group - OCBC Wing Hang Bank (華僑永亨銀行),Ecco,Lotte World Tower

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for L'Oreal (歐萊雅) - L'Oreal Paris,Nestle Group (雀巢集團) - Nestle (雀巢),Ping An Insurance (Group) - China Ping An Insurance (Hong Kong) (中國平安保險(香港)),OCBC Group - OCBC Wing Hang Bank (華僑永亨銀行),Ecco,Lotte World Tower

Advertiser: L'Oreal (歐萊雅) - L'Oreal Paris,Nestle Group (雀巢集團) - Nestle (雀巢),Ping An Insurance (Group) - China Ping An Insurance (Hong Kong) (中國平安保險(香港)),OCBC Group - OCBC Wing Hang Bank (華僑永亨銀行),Ecco,Lotte World Tower

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of L'Oreal (歐萊雅) - L'Oreal Paris,Nestle Group (雀巢集團) - Nestle (雀巢),Ping An Insurance (Group) - China Ping An Insurance (Hong Kong) (中國平安保險(香港)),OCBC Group - OCBC Wing Hang Bank (華僑永亨銀行),Ecco,Lotte World Tower have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 06 August 2015 to 16 May 2017

Affected Media: TVC,BANNER,PRINT,WALL


Action: 17tvc-e0407001

From
Cosmetics & Skincare > Facial Moisturizers
L'Oreal (歐萊雅) - L'Oreal Paris > Hydrafresh Anti-shine All Day Hydrating & Matifying Icy Gel (抗油光冰感保濕凝露) (33%)

Cosmetics & Skincare > Cleansers & Toners
L'Oreal (歐萊雅) - L'Oreal Paris > Hydrafresh Anti-shine Fresh Purifying Icy Foam (抗油光冰感保濕潔面乳) (33%)

Cosmetics & Skincare > Cleansers & Toners
L'Oreal (歐萊雅) - L'Oreal Paris > Hydrafresh Anti-shine Purifying & Matifying Icy Toner (抗油光冰感保濕爽膚水) (34%)

To
Cosmetics & Skincare > Eye Moisturizers
L'Oreal (歐萊雅) - L'Oreal Paris > Youth Code Rejuvenating Eye Essence (青春密碼眼部精華液) (50%)

Cosmetics & Skincare > Facial Moisturizers
L'Oreal (歐萊雅) - L'Oreal Paris > Youth Code Skin Activating Ferment Pre-Essence (青春密碼酵素精華肌底液) (50%)


Action: 17mob0417702,17ban0413175

From
Cosmetics & Skincare > Facial Moisturizers
L'Oreal (歐萊雅) - L'Oreal Paris > Youth Code Skin Activating Ferment Pre-Essence (青春密碼酵素精華肌底液) (100%)

To
Cosmetics & Skincare > Eye Moisturizers
L'Oreal (歐萊雅) - L'Oreal Paris > Youth Code Rejuvenating Eye Essence (青春密碼眼部精華液) (50%)

Cosmetics & Skincare > Facial Moisturizers
L'Oreal (歐萊雅) - L'Oreal Paris > Youth Code Skin Activating Ferment Pre-Essence (青春密碼酵素精華肌底液) (50%)


Action: 17tvc-c0331002

From
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (34%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Milo (美祿可可脆片) (33%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Honey Stars (蜂蜜星星) (33%)

To
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (34%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Milo (美祿可可脆片) (33%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Honey Stars (蜂蜜星星) (33%)


Action: 17tvc-c0303004,17ban0405135

From
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (33%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Milo (美祿可可脆片) (34%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Honey Stars (蜂蜜星星) (33%)

To
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (34%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Milo (美祿可可脆片) (33%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Honey Stars (蜂蜜星星) (33%)


Action: 17mob0408102

From
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (100%)

To
Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Koko Krunch (可可脆片) (34%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Milo (美祿可可脆片) (33%)

Food > Cereal
Nestle Group (雀巢集團) - Nestle (雀巢) > Honey Stars (蜂蜜星星) (33%)


Action: 17ban0330643

From
Insurance > General Insurance
Ping An Insurance (Group) - China Ping An Insurance (Hong Kong) (中國平安保險(香港)) > Pingan.com.hk (100%)

To
Insurance > Travel Insurance
Ping An Insurance (Group) - China Ping An Insurance (Hong Kong) (中國平安保險(香港)) > Travel Insurance (旅遊保險) (100%)


Action: 17news04251140

From

Banking & Investment Services > Credit Card & Charge Card
OCBC Group - OCBC Wing Hang Bank (華僑永亨銀行) > Credit Cards (信用卡) (100%)

To
Banking & Investment Services > Credit Card & Charge Card
OCBC Group - OCBC Wing Hang Bank (華僑永亨銀行) > Wing Hang Visa Signature (100%)


Action: 17wall0210020,17ban0204440,17ban0212321,17mob0216115,15socfb0806109,15socfb0921074,15socfb0911069

From
Sports > Sports Shoes
Ecco > Sports Shoes (100%)

To
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Ecco > Shoes & Shoes Accessories (100%)


Action: 16ban1121604

From
Fashion, Accessories & Eyewear > Bags
Ecco > Bags (50%)

Sports > Sports Shoes
Ecco > Sports Shoes (50%)

To
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Ecco > Shoes & Shoes Accessories (50%)

Fashion, Accessories & Eyewear > Bags
Ecco > Bags (50%)


Action: 16mob0527707

From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Ecco > Shoes & Shoes Accessories (33%)

Fashion, Accessories & Eyewear > Bags
Ecco > Bags (34%)

Sports > Sports Shoes
Ecco > Sports Shoes (33%)

To
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Ecco > Shoes & Shoes Accessories (50%)

Fashion, Accessories & Eyewear > Bags
Ecco > Bags (50%)


Action: 17news04210094,17news04132105,17news04121068,16news11212107

From
Travel & Tourism Services > Museums & Theme Parks
Lotte World (樂天世界主題樂園) > Theme Park (100%)

To
Property & Real Estate > Overseas Property
Lotte World Tower > Lotte World Tower (100%)