Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for McDonald's (麥當勞),New Media (新傳媒),Walt Disney (華特迪士尼),Unilever - Dove (多芬),PrimeCredit (安 信信貸),Bossini,P&G (寶潔) - Olay,Pacific Century Group / PCG (盈科拓展集團) - HKT (香港電訊),BotaMedi,Estee Lauder Companies - Darphin (荻花),LVMH Group - Louis Vuitton / LV (路 易威登),West Kowloon Cultural District Authority / WKCDA (西九文化區管理局),Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融),Pepperidge Farm (非凡),Diageo Malts Society (帝亞吉歐威士忌會所),SuperPark,Thermos (膳魔師),Audi (奧迪),Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶),Mundipharma - Betadine (必妥碘),Ayaya,Hong Kong Arts Festival Society (香港藝術節協會),Eu Yan Sang (余仁生),RS Lifestyle (時天優質生活),Asia Pacific Leather Fair / APLF (亞太區皮革展),Hong Kong Trade Development Council / TDC (香港貿易發展局)

Advertiser: McDonald's (麥當勞),New Media (新傳媒),Walt Disney (華特迪士尼),Unilever - Dove (多芬),PrimeCredit (安信信貸),Bossini,P&G (寶潔) - Olay,Pacific Century Group / PCG (盈

科拓展集團) - HKT (香港電訊),BotaMedi,Estee Lauder Companies - Darphin (荻花),LVMH Group - Louis Vuitton / LV (路易威登),West Kowloon Cultural District Authority / WKCDA (西九文

化區管理局),Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融),Pepperidge Farm (非凡),Diageo Malts Society (帝亞吉歐威士忌會

所),SuperPark,Thermos (膳魔師),Audi (奧迪),Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶),Mundipharma - Betadine (必妥碘),Ayaya,Hong Kong Arts Festival Society (香

港藝術節協會),Eu Yan Sang (余仁生),RS Lifestyle (時天優質生活),Asia Pacific Leather Fair / APLF (亞太區皮革展),Hong Kong Trade Development Council / TDC (香港貿易發展局)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of McDonald's (麥當勞),New Media (新傳媒),Walt Disney (華特迪士尼),Unilever - Dove (多

芬),PrimeCredit (安信信貸),Bossini,P&G (寶潔) - Olay,Pacific Century Group / PCG (盈科拓展集團) - HKT (香港電訊),BotaMedi,Estee Lauder Companies - Darphin (荻花),LVMH Group -

Louis Vuitton / LV (路易威登),West Kowloon Cultural District Authority / WKCDA (西九文化區管理局),Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港

永明金融),Pepperidge Farm (非凡),Diageo Malts Society (帝亞吉歐威士忌會所),SuperPark,Thermos (膳魔師),Audi (奧迪),Vitasoy International Holdings (維他奶集團) - Vitasoy (維他

奶),Mundipharma - Betadine (必妥碘),Ayaya,Hong Kong Arts Festival Society (香港藝術節協會),Eu Yan Sang (余仁生),RS Lifestyle (時天優質生活),Asia Pacific Leather Fair / APLF (亞太

區皮革展),Hong Kong Trade Development Council / TDC (香港貿易發展局) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 01 March 2019 to 31 March 2019

Affected Media: SOC


Action: 19soc03200672

From
Media > Travel Guide
Likejapan.com / Like Japan (喜愛日本) > Websites (100%)

To
Restaurants > Fast Food
McDonald's (麥當勞) > French Fries (薯條) (50%)

Restaurants > Fast Food
McDonald's (麥當勞) > Kanazawa Styled Black Curry Pork Cutlet Burger (金澤風味黑咖喱吉列豬扒漢堡) (50%)

---------------------------

Action: 19soc03281575,19soc03280586

From
Miscellaneous > KOL
Miscellaneous > KOL (100%)

To
Restaurants > Coffee & Tea Shop
McDonald's (麥當勞) > McCafe (100%)

----------------------------

Action: 19soc03090053

From
Games & Hobbies > Mobile Games
Mixi, Inc - XFLAG > Mobile App – Games (100%)

To
Restaurants > Fast Food
McDonald's (麥當勞) > Fast Food Restaurant (快餐店) (100%)

-----------------------------

Action: 19soc03221809,19soc03211504,19soc03211503

From
Media > Print Media
New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (100%)

To
Media > Print Media
New Media (新傳媒) > Events, Sponsorship & Compliments (100%)

----------------------------

Action: 19soc03211739

From
Media > Print Media
New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (100%)

To
Travel & Tourism Services > Museums & Theme Parks
Walt Disney (華特迪士尼) > Hong Kong Disneyland (香港迪士尼樂園) (100%)

------------------------------

Action: 19soc03140607,19soc03060603

From
Media > Print Media
New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (100%)

To
Entertainment > Movie & Theatre
Walt Disney (華特迪士尼) > Avengers: Endgame (復仇者聯盟：終局之戰) (100%)

--------------------------------

Action: 19soc03010819

From
Media > Print Media
New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (100%)

To
Toiletries & Household > Shampoo & Conditioner
Unilever - Dove (多芬) > Botanical Selection Shampoo & Conditioner (100%)

---------------------------

Action: 19soc03280587,19soc03280425

From
Media > Print Media
New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (100%)

To
Banking & Investment Services > Events, Sponsorship & Compliments
PrimeCredit (安信信貸) > Munroads Mobile App (門路應用程式) (100%)

-------------------------------

Action: 19soc03280585

From
Media > Print Media
New Media (新傳媒) > New Monday Magazine (新Monday 雜誌) (100%)

To
Fashion, Accessories & Eyewear > Women's Fashion
Bossini > Bossini x Winnie the Pooh Women's Fashion (50%)

Fashion, Accessories & Eyewear > Men's Fashion
Bossini > Bossini x Winnie the Pooh Men's Fashion (50%)

-------------------------------

Action: 19soc03012353

From
Media > Online Media
She.com > Internet Content Provider / ICP (100%)

To
Beauty, Slimming & Fitness > Beauty, Slimming & Fitness Equipment
P&G (寶潔) - Olay > Beauty Equipment (微磁導入儀) (34%)

Cosmetics & Skincare > Facial Moisturizers
P&G (寶潔) - Olay > ProX Correctiv-White Spot Fading Essence (亮潔晢顏淡斑精華) (33%)

Cosmetics & Skincare > Facial Moisturizers
P&G (寶潔) - Olay > ProX Youth-Activ 3D Youth Essence (3D緊緻塑顏精華) (33%)

------------------------------

Action: 19soc03010916

From
Media > Online Media
UNwire.hk > Internet Content Provider (ICP) & Portal (100%)

To
Computers & Internet Services > Security Equipment
Pacific Century Group / PCG (盈科拓展集團) - HKT (香港電訊) > HKT Smart Living (一站式智能家居) (100%)

------------------------------

Action: 19soc03310347

From
Media > Print Media
Media Chinese International (世界華文媒體) - One Media Group (萬華媒體集團) > Ming Pao Weekly (明報周刊) (100%)

To
Pharmaceuticals & Healthcare > Corporate Image
BotaMedi > Corporate Image (100%)

-----------------------------

Action: 19soc03300026

From
Media > Online Media
Wemedia01 (HK) (香港零一媒體 / 香港01) > Hk01.com (100%)

To
Cosmetics & Skincare > Facial & Eye Care Products
Estee Lauder Companies - Darphin (荻花) > Facial & Eye Care Products (100%)

-------------------------------

Action: 19soc03300079

From
Media > Online Media
Popbee > Websites (100%)

To
Cosmetics & Skincare > Facial & Eye Care Products
Estee Lauder Companies - Darphin (荻花) > Facial & Eye Care Products (100%)

----------------------------

Action: 19soc03290194

From
Media > Print Media
Next Media (壹傳媒) > Apple Daily (蘋果日報) (100%)

To
Home & Living > Furniture & Home Accessories
LVMH Group - Louis Vuitton / LV (路易威登) > Furniture (100%)

------------------------------

Action: 19soc03280243

From
Media > Print Media
Spicy Fish Cultural Production (水煮魚文化出版) > Zihua (字花) (100%)

To
Travel & Tourism Services > Museums & Theme Parks
West Kowloon Cultural District Authority / WKCDA (西九文化區管理局) > M+ (視覺文化博物館) (100%)

--------------------------------

Action: 19soc03281618

From
Media > Online Media
Wemedia01 (HK) (香港零一媒體 / 香港01) > Hk01.com (100%)

To
Insurance > Events, Sponsorship & Compliments
Sun Life Assurance / Sun Life Financial (永明金融集團) - Sun Life Hong Kong (香港永明金融) > Events, Sponsorship & Compliments (100%)

------------------------------

Action: 19soc03280211
From
Media > Online Media
Baby Kingdom (親子王國) > Internet Content Provider (ICP) (100%)

To
Food > Snacks
Pepperidge Farm (非凡) > Goldfish Biscuit (100%)

------------------------------

Action: 19soc03270217

From
Media -> Print Media
Hong Kong Economic Journal (信報財經新聞) > hkej.com (信報網站) (100%)

To
Wine, Beer, Whisky & Liquor > Retail & Distributors
Diageo Malts Society (帝亞吉歐威士忌會所) > Retail & Distributors (100%)

--------------------------------

Action: 19soc03260191

From
Media > Print Media
Next Media (壹傳媒) > Easy Pama / EasyPama.com.hk (100%)

To
Sports > Sports Centre & Recreation Clubs
SuperPark > Indoor Game (100%)

-------------------------------

Action: 19soc03250015

From
Media > Online Media
Wemedia01 (HK) (香港零一媒體 / 香港01) > Hk01.com (100%)

To
Toiletries & Household > Kitchen Products
Thermos (膳魔師) > Kitchen Products (100%)

---------------------------------

Action: 19soc03220306

From
Media > Online Media
Yahoo (雅虎) > News.yahoo.com.hk (Yahoo! 新聞 / 雅虎香港新聞) (100%)

To
Automobile & Petroleum > Sport Utilities & MPV
Audi (奧迪) > Q5 Series (Q5 系列) (100%)

--------------------------

Action: 19soc03221579

From
Media -> Print Media
Next Media (壹傳媒) > Eat & Travel Weekly (飲食男女) (100%)


To
Beverages > Milk & Soya Drinks
Vitasoy International Holdings (維他奶集團) - Vitasoy (維他奶) > Vitasoy Whole Almond Milk (100%)

------------------------------

Action: 19soc03180653

From
Media > Online Media
PRPPL Consultancy > Medcasting 傾醫啲 (100%)

To
Pharmaceuticals & Healthcare > Cough & Throat
Mundipharma - Betadine (必妥碘) > Throat Spray (喉嚨噴霧) (100%)

--------------------------------

Action: 19soc03140197
From
Media > Online Media
Neon Media > Neon Lab (100%)

To
Cosmetics & Skincare > Retail & Distributors
Ayaya > Cosmetics & Skincare Retailer (100%)

-----------------------------------

Action: 19soc03140518

From
Media > Online Media
Wemedia01 (HK) (香港零一媒體 / 香港01) > Hk01.com (100%)

To
Entertainment > Live Performance & Concerts
Hong Kong Arts Festival Society (香港藝術節協會) > Hong Kong Arts Festival (香港藝術節) (100%)

------------------------------------

Action: 19soc03131564

From
Media > Online Media
Yahoo (雅虎) > News.yahoo.com.hk (Yahoo! 新聞 / 雅虎香港新聞) (100%)

To
Pharmaceuticals & Healthcare > Children Products
Eu Yan Sang (余仁生) > Po Ying Compound (余仁生保嬰丹) (100%)

-------------------------------------

Action: 19soc03080099

From
Media > Print Media
Recruit Holdings (才庫媒體集團) > Like Magazine (100%)

To
Food > Retail & Distributors
RS Lifestyle (時天優質生活) > Food Retailer (100%)

--------------------------------------

Action: 19soc03070097

From
Media > Print Media
Next Media (壹傳媒) > Apple Daily (蘋果日報) (100%)

To
Fashion, Accessories & Eyewear > Bags
Asia Pacific Leather Fair / APLF (亞太區皮革展) > Asia Pacific Leather Fair APLF Hong Kong (亞太區皮革展) (100%)

---------------------------------------

Action: 19soc03120001

From
Media > Print Media
Hong Kong Economic Journal (信報財經新聞) > hkej.com (信報網站) (100%)

To
Business Services > Business Opportunity Development
Hong Kong Trade Development Council / TDC (香港貿易發展局) > Events, Sponsorship & Compliments (100%)