Mobile Communications (索尼移動通信),A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器),Walt Disney (華特迪士尼),Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),B.Duck,Paul Frank,Pacific Century Group / PCG (盈科拓展集團) - FWD (富衛),Sony Pictures Home Entertainment,Sony Pictures Releasing International,Citigroup (花旗集團) - Citibank (花旗銀行),Peanuts,3 Hong Kong (3 香港),Pacific Century Group / PCG (盈科拓展集團) - HKT (香港電訊),Sanrio,Dream Team / Trade-in Station (飛天流動),Telecom Digital (電訊數碼),SUN Mobile (新移動通訊),Missha

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Sony Corporation (索尼),Broadway (百老匯),Adidas (愛迪達),Pacific Century Group / PCG (盈科拓展集團) - CSL Mobile,Sony Mobile Communications (索尼移動通信),A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器),Walt Disney (華特迪士尼),Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company,Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),B.Duck,Paul Frank,Pacific Century Group / PCG (盈科拓展集團) - FWD (富衛),Sony Pictures Home Entertainment,Sony Pictures Releasing International,Citigroup (花旗集團) - Citibank (花旗銀行),Peanuts,3 Hong Kong (3 香港),Pacific Century Group / PCG (盈科拓展集團) - HKT (香港電訊),Sanrio,Dream Team / Trade-in Station (飛天流動),Telecom Digital (電訊數碼),SUN Mobile (新移動通訊),Missha have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 19 September 2009 to 16 August 2019

Affected Media: BANNER,PRINT,RADIO


Action: 19ban0511525,19mob0513105

From
Electrical Appliances > Home Theatre
Sony Corporation (索尼) > Home Theatre (家庭影院組合) (50%)

Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (50%)

To
Electrical Appliances > Home Theatre
Sony Corporation (索尼) > Home Theatre (家庭影院組合) (50%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (50%)

----------------------------------------------------------
Action: 19ban0613054,17ban0606143,16news08223059,15socfb0508099,13ban0408283

From
Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (100%)

To
Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (100%)

----------------------------------------------------------------
Action: 19ban0816723
From
Electrical Appliances > Mini Hi-Fi and Speakers
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (100%)
To
Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (100%)

---------------------------------------------------------------
Action: 16ban0916710

From
Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Corporation (索尼) > Bluetooth Headset (藍芽耳機) (100%)

Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (0%)

To
Electrical Appliances > Portable Audio / Multimedia Players and Headphones
Sony Corporation (索尼) > Bluetooth Headset (藍芽耳機) (100%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (0%)

-------------------------------------------------------------
Action: 16milk07280003

From
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)

Sports > Sports Wear
Adidas (愛迪達) > Sports Wear (0%)

Fashion, Accessories & Eyewear > Bags
Adidas (愛迪達) > Bags (0%)

Electrical Appliances > Television
Sony Corporation (索尼) > LCD Television / LCD TV (液晶顯示屏電視) (33%)

Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (33%)

Camera, Photography & Optical Instruments > Digital Camera
Sony Corporation (索尼) > Digital Cameras (34%)

To
Electrical Appliances > Retail & Distributors
Broadway (百老匯) > Electrical Appliances Retailer (0%)

Sports > Sports Wear
Adidas (愛迪達) > Sports Wear (0%)

Fashion, Accessories & Eyewear > Bags
Adidas (愛迪達) > Bags (0%)

Electrical Appliances > Television
Sony Corporation (索尼) > LCD Television / LCD TV (液晶顯示屏電視) (33%)

Camera, Photography & Optical Instruments > Digital Camera
Sony Corporation (索尼) > Digital Cameras (34%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (33%)

---------------------------------------------------
Action: 15news11093004

From
Computers & Internet Services > Monitors & Projectors
Sony Corporation (索尼) > Projectors (0%)

Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (0%)

Telecommunication, Mobile Phones & Services > Mobile Services
Pacific Century Group / PCG (盈科拓展集團) - CSL Mobile > csl. Mobile Services (50%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z5 / Xperia Z5 Premium Mobile Phone (50%)

To
Computers & Internet Services > Monitors & Projectors
Sony Corporation (索尼) > Projectors (0%)

Telecommunication, Mobile Phones & Services > Mobile Services
Pacific Century Group / PCG (盈科拓展集團) - CSL Mobile > csl. Mobile Services (50%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z5 / Xperia Z5 Premium Mobile Phone (50%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (0%)

----------------------------------------------------------------
Action: 114news12053040

From
Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Mobile Phones (50%)

Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)

Games & Hobbies > Gifts & Collectibles
Walt Disney (華特迪士尼) > Bundled Gifts & Collectibles (0%)

Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (0%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Platinum MasterCard (0%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered Preferred Banking Mastercard (0%)

Computers & Internet Services > Tablets
Sony Mobile Communications (索尼移動通信) > Xperia Z3 Tablet Compact (50%)

To
Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Mobile Phones (50%)

Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)

Games & Hobbies > Gifts & Collectibles
Walt Disney (華特迪士尼) > Bundled Gifts & Collectibles (0%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Platinum MasterCard (0%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered Preferred Banking Mastercard (0%)

Computers & Internet Services > Tablets
Sony Mobile Communications (索尼移動通信) > Xperia Z3 Tablet Compact (50%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (0%)

------------------------------------------------------------
Action: 14news04171089

From
Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Mobile Phones Parts & Accessories (0%)

Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)

Games & Hobbies > Gifts & Collectibles
B.Duck > Gifts (0%)

Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (0%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z Mobile Phone (33%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z1 Mobile Phone (33%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia T2 Ultra Mobile Phone (34%)

To
Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Mobile Phones Parts & Accessories (0%)

Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)

Games & Hobbies > Gifts & Collectibles
B.Duck > Gifts (0%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z Mobile Phone (33%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z1 Mobile Phone (33%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia T2 Ultra Mobile Phone (34%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (0%)

---------------------------------------------------------------
Action: 14news11071043

From
Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Mobile Phones Parts & Accessories (0%)

Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)

Games & Hobbies > Gifts & Collectibles
Paul Frank > Gifts (0%)

Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (0%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Platinum MasterCard (0%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered Preferred Banking Mastercard (0%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Mobile Phones (100%)

To
Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Mobile Phones Parts & Accessories (0%)

Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)

Games & Hobbies > Gifts & Collectibles
Paul Frank > Gifts (0%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Manhattan Card Company > Manhattan Platinum MasterCard (0%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered Preferred Banking Mastercard (0%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Mobile Phones (100%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (0%)

---------------------------------------------------------------
Action: 16news08110082

From
Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (0%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z5 / Xperia Z5 Premium Mobile Phone (50%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia X Mobile Phone (50%)

Insurance > Accident Insurance
Pacific Century Group / PCG (盈科拓展集團) - FWD (富衛) > MonCare Mobile Screen Protection Plan (保新Mon手機屏幕保險計劃) (0%)

Media > Television & OTT Video Services
Sony Pictures Home Entertainment > Privilege Plus Mobile App (0%)

To
Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z5 / Xperia Z5 Premium Mobile Phone (50%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia X Mobile Phone (50%)

Insurance > Accident Insurance
Pacific Century Group / PCG (盈科拓展集團) - FWD (富衛) > MonCare Mobile Screen Protection Plan (保新Mon手機屏幕保險計劃) (0%)

Media > Television & OTT Video Services
Sony Pictures Home Entertainment > Privilege Plus Mobile App (0%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (0%)

---------------------------------------------------------------
Action: 16ban0807529
From
Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (0%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z5 / Xperia Z5 Premium Mobile Phone (50%)

Entertainment > Movie & Theatre
Sony Pictures Releasing International > The Angry Birds Movie (憤怒鳥大電影) (0%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia X Mobile Phone (50%)

To
Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z5 / Xperia Z5 Premium Mobile Phone (50%)

Entertainment > Movie & Theatre
Sony Pictures Releasing International > The Angry Birds Movie (憤怒鳥大電影) (0%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia X Mobile Phone (50%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (0%)

---------------------------------------------------------------------
Action: 16socfb0802003

From
Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (0%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z5 / Xperia Z5 Premium Mobile Phone (50%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia X Mobile Phone (50%)

To
Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z5 / Xperia Z5 Premium Mobile Phone (50%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia X Mobile Phone (50%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (0%)

------------------------------------------------------------
Action: 15ban1126589

From
Computers & Internet Services > Monitors & Projectors
Sony Corporation (索尼) > Projectors (50%)

Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (50%)

To
Computers & Internet Services > Monitors & Projectors
Sony Corporation (索尼) > Projectors (50%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (50%)

-----------------------------------------------------------------
Action: 16news08060001,16news08011002

From
Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (0%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z5 / Xperia Z5 Premium Mobile Phone (50%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia X Mobile Phone (50%)

Insurance > Accident Insurance
Pacific Century Group / PCG (盈科拓展集團) - FWD (富衛) > MonCare Mobile Screen Protection Plan (保新Mon手機屏幕保險計劃) (0%)

Media > Television & OTT Video Services
Sony Pictures Home Entertainment > Privilege Plus Mobile App (0%)

To
Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Z5 / Xperia Z5 Premium Mobile Phone (50%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia X Mobile Phone (0%)

Insurance > Accident Insurance
Pacific Century Group / PCG (盈科拓展集團) - FWD (富衛) > MonCare Mobile Screen Protection Plan (保新Mon手機屏幕保險計劃) (50%)

Media > Television & OTT Video Services
Sony Pictures Home Entertainment > Privilege Plus Mobile App (0%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (0%)

-----------------------------------------------------------------
Action: 14news08221046

From
Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)

Banking & Investment Services > Credit Card & Charge Card
Citigroup (花旗集團) - Citibank (花旗銀行) > Citibank PremierMiles Platinum Visa Card (Citibank 飛凡里賞白金威士卡) (0%)

Games & Hobbies > Gifts & Collectibles
Peanuts > Snoopy Collectibles & Sounvenirs (0%)

Telecommunication, Mobile Phones & Services > Parts & Accessories
Sony Mobile Communications (索尼移動通信) > Bluetooth Speaker / Portable Speaker (0%)

Banking & Investment Services > Credit Card & Charge Card
Citigroup (花旗集團) - Citibank (花旗銀行) > Citi Rewards Platinum Visa Card (0%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Mobile Phones (100%)

To
Electrical Appliances > Retail & Distributors
A.S. Watson Group (屈臣氏集團) - Fortress (豐澤電器) > Fortress World (豐澤電器世界) (0%)

Banking & Investment Services > Credit Card & Charge Card
Citigroup (花旗集團) - Citibank (花旗銀行) > Citibank PremierMiles Platinum Visa Card (Citibank 飛凡里賞白金威士卡) (0%)

Games & Hobbies > Gifts & Collectibles
Peanuts > Snoopy Collectibles & Sounvenirs (0%)

Banking & Investment Services > Credit Card & Charge Card
Citigroup (花旗集團) - Citibank (花旗銀行) > Citi Rewards Platinum Visa Card (0%)

Telecommunication, Mobile Phones & Services > Mobile Phones
Sony Mobile Communications (索尼移動通信) > Xperia Mobile Phones (100%)

Electrical Appliances > Mini Hi-Fi and Speakers
Sony Corporation (索尼) > Bluetooth Speaker / Portable Speaker (0%)