Oct 21, 2019

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for DBS Bank (星展銀行),Anheuser-Busch InBev - Hoegaarden (豪格登小麥),Daikin (大金)

Advertiser: DBS Bank (星展銀行),Anheuser-Busch InBev - Hoegaarden (豪格登小麥),Daikin (大金)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of DBS Bank (星展銀行),Anheuser-Busch InBev - Hoegaarden (豪格登小麥),Daikin (大金) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 19 February 2019 to 19 October 2019

Affected Media: BANNER,MTR,WALL,TVC


Action: 19mob0608903,19ban0524135,19mob0223327,19ban0219566,19ban0311617,19ban0622150,19ban0517005,19ban0221588

From
Banking & Investment Services > Commercial Banking
DBS Bank (星展銀行) > Corporate Banking (企業銀行服務) (100%)

To
Banking & Investment Services > Commercial Banking
DBS Bank (星展銀行) > SME Banking / SME Service (中小企業銀行 / 中小企業服務) (100%)

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Action: 19mob0806782,19ban0930706,19ban0926125,19ban0927104,19ban1004158,19mob0930831

From
Banking & Investment Services > Commercial Banking
DBS Bank (星展銀行) > Corporate Banking (企業銀行服務) (100%)

To
Banking & Investment Services > Commercial Banking
DBS Bank (星展銀行) > SME Banking / SME Service (中小企業銀行 / 中小企業服務) (100%)

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Action: 19pmtr0827205,19wall0913035

From
Banking & Investment Services > Credit Card & Charge Card
DBS Bank (星展銀行) > DBS Omni Mobile App (100%)

To
Banking & Investment Services > Credit Card & Charge Card
DBS Bank (星展銀行) > DBS Black World MasterCard (0%)

Banking & Investment Services > Credit Card & Charge Card
DBS Bank (星展銀行) > DBS Omni Mobile App (100%)

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Action: 19mob0428239,19mob0501210

From
Banking & Investment Services > Personal Loan & Financing
DBS Bank (星展銀行) > Personal Loan (私人貸款) (100%)

To
Banking & Investment Services > Personal Loan & Financing
DBS Bank (星展銀行) > Personal Instalment Loan (定額私人貸款 / 超低息私人貸款) (100%)

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Action: 19ban0617407

From
Banking & Investment Services > Personal Loan & Financing
DBS Bank (星展銀行) > Personal Loan (私人貸款) (100%)

To
Banking & Investment Services > Personal Loan & Financing
DBS Bank (星展銀行) > Personal Loan - Debt Consolidation (「貸易清」私人貸款) (100%)

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Action: 19tvc-c0603023

From
Wine, Beer, Whisky & Liquor > Beer
Anheuser-Busch InBev - Hoegaarden (豪格登小麥) > Hoegaarden Beer (豪格登小麥啤酒) (50%)

Electrical Appliances > Events, Sponsorship & Compliments
Daikin (大金) > Events, Sponsorship & Compliments (50%)

To
Wine, Beer, Whisky & Liquor > Beer
Anheuser-Busch InBev - Hoegaarden (豪格登小麥) > Hoegaarden Beer (豪格登小麥啤酒) (25%)

Electrical Appliances > Events, Sponsorship & Compliments
Daikin (大金) > Events, Sponsorship & Compliments (50%)

Wine, Beer, Whisky & Liquor > Beer
Anheuser-Busch InBev - Hoegaarden (豪格登小麥) > Hoegaarden Rose (紅桑子白啤酒) (25%)