Nov 4, 2019

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地),The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

Advertiser: Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地),The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地),The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 21 December 2017 to 02 November 2019

Affected Media: BANNER,SOC,TVC


Action: 17ban1221540

From
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) > City Of Dreams (新濠天地) (100%)

To
Hotels, Resorts & Service Apartments > Macau Hotels & Resorts
Melco Crown Entertainment (新濠博亞娛樂) - City of Dreams (新濠天地) > The Countdown Hotel (迎尚酒店) (100%)

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Action: 19soc09021048,19soc09030991,19soc09030672,19soc09190042,19soc08210909,19soc08211580,19soc08210038,19soc08280808,19soc08300830,19soc07100930,19soc07122236

From
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢)

To
Banking & Investment Services > Consumer Banking & Integrated Accounts
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > You Banking (優易理財) (100%)

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Action: 19soc09050939,19soc08231343,19soc08260021,19soc07310720,19soc10040509

From
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢)

To
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > 328 Business Account (328商業理財戶口) (100%)

----------------------------------------------------
Action: 19soc09061987

From
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢)

To
Insurance > General Insurance
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Insurance Services (保險服務) (100%)

---------------------------------------------
Action: 19soc09160039,19soc08040094

From
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢)

To
Banking & Investment Services > Credit Card & Charge Card
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Dah Sing ONE+ Platinum MasterCard (大新ONE+白金萬事達卡) (50%)

Banking & Investment Services > Credit Card & Charge Card
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Dah Sing ONE+ Titanium MasterCard (大新ONE+ Titanium萬事達卡) (50%)

-------------------------------------------------
Action: 19soc09171311,19soc07151501

From
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢)

To
Banking & Investment Services > Consumer Banking & Integrated Accounts
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Payroll Services (「易出糧」服務) (100%)

----------------------------------------------
Action: 19soc08071522,19soc10200017,19soc10311082

From
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢)
To
Banking & Investment Services > Credit Card & Charge Card
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Dah Sing Bank ANA World Mastercard (大新銀行ANA World萬事達卡) (100%)

--------------------------------------------
Action: 19soc07180744,19soc07210413,19soc10091259,19soc10150009,19soc10220092

From
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢)

To
Banking & Investment Services > Securities Brokerages & Investment Services
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Mobile App (流動證券交易App+應用程式) (100%)

----------------------------------------------------
Action: 19soc07290596

From
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢)

To
Banking & Investment Services > Electronic Payment Services
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > IPay Mobile App (IPay 支付平台) (100%)

-------------------------------------------------------
Action: 19soc05090408,19soc05171053,19soc05231871

From
Banking & Investment Services > Personal Loan & Financing
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢) (100%)

To
Banking & Investment Services > Events, Sponsorship & Compliments
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Events, Sponsorship & Compliments (100%)

-----------------------------------------------------
Action: 19soc05240889

From
Banking & Investment Services > Personal Loan & Financing
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢) (100%)

To
Banking & Investment Services > Consumer Banking & Integrated Accounts
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Doraemon Kids Savings Account (Doraemon兒童儲蓄戶口) (100%)

-----------------------------------------------------
Action: 19soc05242697

From
Banking & Investment Services > Personal Loan & Financing
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢) (100%)

To
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > 328 Business Account (328商業理財戶口) (100%)

-------------------------------------------------------
Action: 19soc10170052

From
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢)

To
Banking & Investment Services > Credit Card & Charge Card
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Dah Sing British Airways Platinum Visa Card (大新英國航空白金威士卡) (100%)

------------------------------------------------------
Action: 19soc10250293

From
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢)

To
Banking & Investment Services > Events, Sponsorship & Compliments
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Hello Kitty Run-derful Party (100%)

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Action: 19soc10300962,19tvc-c1101027,19tvc-c1029013,19soc10251467,19mob1021735,19soc10130893,19soc10111885,19soc10111534,19soc09272014

From
Banking & Investment Services > Commercial Banking
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Personal Loan (快應錢)

To
Banking & Investment Services > Personal Loan & Financing
The Dah Sing Group (大新集團) - Dah Sing Bank (大新銀行) > Express Money Instalment Loan (分期「快應錢」) (100%)