Dec 18, 2019

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Hong Kong Wing On Travel Service,BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀)

Advertiser: Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Hong Kong Wing On Travel Service,BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行),HSBC Group (匯豐集團) - HSBC (匯豐銀行),Hong Kong Wing On Travel Service,BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 18 October 2019 to 15 December 2019

Affected Media: TVC,SOC,BANNER


Action: 19tvc-c1126010,19soc11251284,19soc11260116,19soc12111530,19soc12091336,19soc12091358

From
Banking & Investment Services > Securities Brokerages & Investment Services
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Marathon Savings (高息馬拉松活期存款) (50%)
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > FX Reward$ Formula (FX匯賞方程式) (50%)

To
Banking & Investment Services > Securities Brokerages & Investment Services
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > FX Reward$ Formula (FX匯賞方程式) (100%)

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Action: 19mob1127740,19mob1129761,19soc11261499,19soc11261403,19mob1127115,19soc11071362,19soc11061624,19mob1028805,19ban1129919

From
Banking & Investment Services > Commercial Banking
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > Corporate Image (100%)

To
Banking & Investment Services > Commercial Banking
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Business / Commercial Banking (工商金融服務) (100%)

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Action: 19soc10240010,19soc10180252,19soc09270969,19soc11140008,19soc11040009

From
Travel & Tourism Services > Travel Agents & Services
Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (100%)

To
Travel & Tourism Services > Travel Agents & Services
Hong Kong Wing On Travel Service > Wing On Travel (永安旅遊) (50%)

Banking & Investment Services > Credit Card & Charge Card
BOC Hong Kong (Group) (中銀香港(集團) / 中銀集團) - Bank of China / BOC (中國銀行 / 中銀) > Credit Cards (中銀信用卡) (50%)